Saturday Sessions

7:30 AM - 8:45 AM

Haley Perlus

How professional athletes like Tiger Woods and Lance Armstrong use these simple techniques to quickly increase their overall success and how it will help to increase your client retention when they use these powerful steps to achieve and accomplish every goal they've ever set.

Barbara Elliott

Kick off Program Director Day! Spend time with your peers, meet new people, and exchange ideas. This exclusive networking breakfast is offered to the first 100 club owners or program directors as designated on the registration form.

9:00 AM - 10:30 AM

Susan Marsh

Whatever their motivation for joining your company, your employees' work environment either energizes and encourages them or starves them and frustrates their development. When this happens, they will leave your company, or, even worse, hang around doing the minimum needed until they land another job. Organizations that fail to engage their employees, fail to achieve their full potential. Discover the importance of employee engagement and what you can do to create a more engaged workplace. You spend so much of your time and money to get these employees, learn what you can do as a leader to make a difference.

Mike Chaet

Are you ready for the next level? Learn the proven systems to help you create a sales staff in your club that is professional and effective. Learn the keys to developing a professional sales team. Create a salesperson retention program. Learn the skills of effective sales management and walk away with a plan to improve this critical element in your club.

Sandy Coffman

Programming makes your members feel appreciated, accepted, recognized, and cared for. Programming brings enjoyment and camaraderie into the experience of being a health club member and allows your members to leave your club feeling uplifted, encouraged, motivated, and inspired. For our industry, if fitness is the destination, programming is the journey. Points to consider: the goal of programming is retention, leadership skills and professional personalities are the keys, deliver your promise, promote, and market! We are all alike. We are all unique. Programming unites the niches. Sponsored by HUMAN KINETICS.

9:30 AM - 11:00 AM

Anthony Slater and Kevin Elsey

Spend some time listening to the unique collaborative work that is being undertaken by key players in the field of sports science as it relates to our understanding of training human movement and speed and power development. The desire to answer questions related to developing and applying best practices for training is critical to push the industry forward. Time will be spent providing insightful examples and discussing further questions. The session will open your eyes and leave you with insight to where emerging training trends are coming from and where we are heading with research and innovation.

9:30 AM - 11:30 AM

Barbara Elliott and Ira McNamara

This is a refresher course for participants who have a current CPR certificate or whose last CPR certification expired less than three months prior to this course. Learn risk factors for health disease; factors you can/cannot prevent; identifying key signs and symptoms of sudden cardiac arrest; the signs and symptoms of an adult choking; benefits and proper positioning of the recovery position; and performing adult CPR. Cards will be handed out at the end of the session upon successful demonstration of the skills taught. Proof of your previous CPR certification required. This session is offered Friday 8:00 a.m. - 10:00 a.m., 1:30 p.m. - 3:30 p.m., 4:00 p.m. - 6:00 p.m., and Saturday 9:30 a.m. - 11:30 a.m., 12:30 p.m. - 2:30 p.m., 3:00 p.m. - 5:00 p.m. Stand-by admission does not apply to this session.

9:30 AM - 2:30 PM

Tara-Lyn Dinyer

This is a comprehensive course that will increase your knowledge to perform CPR on adults, children and infants in any emergency. Topics include risk factors for health disease; knowing which factors you can/cannot prevent; identifying the key signs and symptoms of sudden cardiac arrest; knowing the steps to perform one and two rescuer CPR on an adult; knowing the signs and symptoms of an adult, child or infant choking and the steps in providing first aid; and knowing the benefits and proper position of placing a victim in recovery position. Those who are able to demonstrate their ability to apply the required skills will obtain a CPR card valid for one year from the date of issue. This session is five hours.

11:00 AM - 12:30 PM

PANEL FEATURING

Paul Brown, Joe Cirulli, Sandy Coffman, Geoff Dyer, Sherri McMillan, and David Patchell-Evans It costs more money than ever to acquire new members. This session offers lessons that are guaranteed to increase profits and reduce costs. Learn from leaders in club ownership and member retention. Learn not only how to acquire new members, but how to lower cancellation rates. Each panel member shares their best business practice for member retention. Panel Facilitated by Frank Napolitano Jr. This is part two of a two part session. Part one is offered on Friday at 1:30 p.m.

Mark Davis

As marketing costs soar, this session will give you the secrets to reducing costs while increasing sales. After a quick review of part one, offered in 2007, new concepts and programs will be revealed that will kick-start your marketing for next year. Learn the secrets of "shoestring" pros. Each concept is test marketed to ensure your success. You will leave this session with an action plan to market your club more effectively with less money.

Sandy Coffman

This presentation is the foundation to the success of every club and its entire staff. You will be able to differentiate yourself by offering a noticeably better level of service - consistently exceeding your customers' expectations and requirements. Identify customer service issues in every department and create a team spirit among your staff. set attainable goals, measure staff performance, and realize growth and retention in your business. Learn how to evaluate your club how your member does, five steps to a professional greeting, three parts of a professional conversation, how to give compliments, and how to give recognition.

12:30 PM - 2:00 PM

Pam Rigden

Not where fitness goals are concerned! A client has to believe they can reach their goals in order to see it happen. Intervening at a behavioural level, that is, telling clients what to do and what not to do, and how to do it, doesn't address this issue. Learn how to identify a client's limiting beliefs and how to effectively intervene at this level, helping them to overcome self doubt and move forwards. You will learn how to help clients overcome their limiting beliefs and learn to provide the power of belief.

Douglas Brooks

Effective time management and client care centred on service are the key markers of a successful personal training business. Learn 10 time management tips that work for the busy trainer. Identify the common traps that even successful trainers fall into and which can quickly undermine a business. Understand why customer service is the "intangible edge" and how to develop top-notch service. Learn how to encourage, ask for, get and use client feedback to sustain, and grow your business. Incorporate six key qualities that are closely tied to business success over the long haul. Is your business in trouble or standing on firm ground and moving forward? Sponsored by HUMAN KINETICS.

Rod Macdonald

So you're a new personal trainer and you can design a great program, but there is just something missing in the delivery. Are you always rushed, or feel like your client just isn't that impressed? Picking up from Rod's Program Design 101, learn how to prepare for your sessions, start the sessions smoothly, flow through the program like a pro, and exceed your clients' expectations every time. Come to this session to learn the best strategies on how to deliver your programs so your clients not only see results, but keep coming back for more, time after time.

PANEL FEATURING

Connie Jasinskas, Charlene Kopansky, Katharine McLarty, and Mary Sanders How does current research in water fitness fit into your program design? Learn how to apply current research to your aqua classess, personal training sessions, creating new and exciting, safe and effective workouts for your participants. You will hear from leading aqua experts in the areas of program design, personal training, rehabilitation, and growing older. Facilitated by Julie Milner. Sponsored by ICAA.

Stéphane Cova

Learn about international developments in fitness certification and their impact on the Canadian scene. Panelists will provide insights into what is happening in their countries and how we can collaborate across borders to improve our certification offerings. A new model will be proposed to advance Canadian fitness certification interests and our ability to better serve our industry and fitness consumers. Show your commitment to professionalism and advancement of our industry and join us as we explore what the future has in store for all of us. This is a two part session. Part one is offered Friday at 6:15 p.m. Sponsored by FITNESS BUSINESS CANADA.

12:30 PM - 2:30 PM

Ira McNamara and Ona McDonald

1:00 PM - 2:00 PM

Ken McGill

The "generation gap" used to mean that parents had difficulty communicating with their children. In the business world, the "gap" is now reflective of the fact that employers do not understand those twenty-somethings right out of school who expect high salaries and benefits before they have paid their dues. This misunderstanding often results in poor communication, leading to legal consequences for employers. The Generation Y employee is smart; they know their rights and they will not hesitate to enforce them should they feel threatened or wronged. Gain some perspective on Generation Y employees and understand the legalities when dealing with them.

Carol Tricoche

Whether you are a seasoned pilates instructor or are considering a career as a pilates professional, this session explores a range of options in this fast-growing industry. In roundtable format, we will assess if you are fulfilling your potential as a pilates instructor, and where you can go within the industry. Participants will have the opportunity to learn about working in a private studio setting, the fitness industry, and the rehab market, as well as determining their Instructor Trainer potential. Sponsored by STOTT PILATES®.

Geoff Dyer

We've often heard the statement "it is much cheaper to keep a customer than to acquire a new one." Learn the top 50 best strategies to keep your members longer, plus facts that influence retention issues including: distance to your club, initiation fees, type of membership such as corporate versus family, and frequency of use. Learn how to get members started--the more they pay, the longer they stay.

Frank Napolitano, Jr.

Employers understand that fitness matters. They know that employees who maintain a healthy body weight, muscle strength, and cardiovascular fitness have a much lower incidence of injury and illness, including diabetes, cancer, and heart disease. Fit employees take fewer sick days and are more productive on the job. Come and learn how to help companies get and keep their employees well. Frank Napolitano Jr, President and CEO of GlobalFit, and an active IHRSA board member, will share his knowledge and experience in this interactive discussion on the latest and greatest corporate fitness programs.

3:00 PM - 4:30 PM

Beth Sutherland

Aware of what energy we take on when we are with others? Aware of what energy we are spreading to others? As a professional, it is imperative to ensure you are grounded while working with your clients so that you can "stay" in your own energy and not be depleted by others. Learn how to be aware of the energy around you (including your own), and how to protect yourself from picking up on other peoples energy. We will go through the various steps to get grounded so that you may experience this feeling and recall it whenever you need it.

Paul Brown

With the recent explosion of box style clubs with minimal staffing, turn key design, and often budget price offerings, it makes sense to understand the arguments for and against the range of business models available. Explore what niche of the market you belong in and if you are fulfilling all the potential of that niche. Then, know thy enemy, learn from them, and maybe even adopt their most successful strategies to give you an even greater edge.

Marc Sorenson

Based on best-selling books "Megahealth" and "Solar Power," Dr. Sorenson introduces you to the extraordinary effects and benefits of vitamin D on overall health, and specifically on athletic performance. Learn powerful, proven ways to dramatically reduce risk of cancer, heart disease, multiple sclerosis, and depression, the prevention of flu and colds, the prevention and reversal of osteoporosis, positive affects on autism, and more! Responsible exposure to ultra voilet light could play a vital role in improving the overall health of people and "could empty half of the hospital beds in the US within three or four years," says Dr. Marc. Sponsored by UVALUX.

3:00 PM - 5:00 PM

PANEL FEATURING

Maureen Hagan, Colin Milner, Frank Napolitano Jr, Mary Sanders, and Laura Warf Join this distinguished panel of industry experts as they reveal the top trends and future predictions for growth in the areas of member recruitment and retention through programming (group and personal training, mind body specialty populations) and promotions. Learn and discuss with these experts how you can utilize this information to develop and promote your business and differentiate yourself with the trends and future predictions in mind. Facilitated by Lynne Brick. This session is two hours. Sponsored by PRECOR.

3:00 PM - 4:30 PM

Mike Chaet and Mark Davis

Learn the strategies to compete into today's market with the low cost club. You will walk away from this session with an action plan you can put in place Monday morning. Evaluate your current position and learn the secrets to keep your current members and staff. Create a USP for your club and keep the low cost club out of the market. Prepare yourself and the staff for the changing marketplace.

3:00 PM - 5:00 PM

Russ Pyper and Erika Vanderheijden

5:15 PM - 6:30 PM

Pam Rigden

Would you like to leave the Canadian Winter behind this year, escape to sunnier climates and still get paid? There's just one problem--you can't take your clients with you...or can you? Why not organize a retreat? There are many options; from bunk-house boot camps to luxury boutique hotels--all you need is an action plan! Retreat owner and NLP Coach, Pam Rigden, takes you through the steps of how to inspire your clients to start retreating!

Benjamin Black

Experience a journey of self-discovery. In fitness, we often focus on the 'outer' self. This session reconnects you with your 'inner' self. What drives certain patterns or areas in your life? Many of us find ourselves in new or repeated situations without knowing why, or wondering why we feel unfulfilled or disjoined from ourselves, despite our material rewards and outer successes. The answer to many of life's questions are all inside of us. Combining the wisdom of therapist Carl Jung, mythologist Joseph Campbell and other ancient works, Benjamin presents a series of very simple yet profound exercises to help participants discover new and forgotten truths about themselves.

Joe Cirulli

Strong leadership plays a key role in outpacing and outperforming the competition. Starting with developing strong leaders to using their collective brainpower, Joe discusses the strategies and tactics Gainesville Health and Fitness Centers have used to control 90 percent of their marketplace. Discuss the power of focus and energy and how to create teams that plan the future of the company by stimulating out-of-the-box thinking.

Donna Krech

There is a thing you know how to do that no one has had to teach you how to do. This is what you were created for, where your ultimate happiness lies, and where your career will explode with success! Gain an understanding of the specific gifts you have and the strengths which lie within you innately. Gather practical tools for building on these gifts and begin to see immediately how they will increase your life and your lifestyle. When you're using your gifts, making more money is effortless. Use your gifts and you'll increase income, build business, and discover a newfound passion for what you do.

5:15 PM - 6:30 PM

Pam Rigden

Benjamin Black

Joe Cirulli

Donna Krech