Sunday Sessions

7:30 AM - 8:45 AM

Kim Lavender

Both ourselves and our clients need motivation. We all desire to succeed and we all react and respond to our thoughts in actions. The words you choose and the thoughts you initiate affect your clients' drive to succeed and their belief in their success. Motivate your clients by asking the right questions and using fitness to unlock their potential in life and living. Experience for yourself then use these tools as a resource for building your rapport with your clients and getting a greater understanding of your own direction.

Bill Sonnemaker and Margie Kidd

During this presentation focus is on the following five objectives: how to educate yourself on the current trends facing corporations today (rising health care costs, absenteeish, low productivity), how to effectively market your services to a company, how to determine the costs of your services based on start-up costs, necessary equipment, and company size while educating the company on creative ways to pay for the program, and how to turn your personal training services into a worksite health promotion program. Learn where to find local and national health resources to enhance your worksite health promotion program.

Scott Josephson

Learn the specifics about "special concerns" of females including peri-menopausal challenges, gender differences, muscle strength, body composition, and other physiological factors. Explore practical intake, energy expenditure, and exercise.

9:30 AM - 11:00 AM

Pam Rigden

Do you know how to use sites like Facebook and MySpace to promote your business and find new clients? Do you know how to distribute your information around the web in seconds using article and press release submission sites? If you need to rethink your marketing strategy, this session is for you! Find out how you can establish an expert presence and start earning more money, even if you don't have a website--get online and get noticed now!

Mike Bates

Do you walk the walk, or just talk the talk? We all know what retention is and how it can affect our bottom lines, but are we prepared to spend the time to improve it? If you are, then you have a major advantage over your competition. Learn the key areas of your club that affect member retention and what you can do to start improving it immediately.

9:30 AM - 1:00 PM

Ave Lethbridge

This exciting new workshop will use the MBTI® - Myers Briggs self-assessment tool to understand your preferences and how they evolved over time. This instrument is the most widely used psychological instrument in the world because it provides a holistic approach to personal development. This session is designed to help you manage stress, reduce conflict, search for suitable careers and improve communication. Upon completion you will have a better understanding of yourself and how you interact with others; the ability to identify and connect with various communications styles. Note: The instrument booklet will cost an extra $10 payable at the session in cash.

9:30 AM - 11:00 AM

Sandy Coffman

This session is guaranteed to put a smile on your face and new energy into your programs for the mature, de-conditioned market, and everyone else too! You will learn: how to get this market to come into your club in the first place, who to hire as leaders and how to help them develop specific leadership skills to work with the senior population, five major needs and five major wants of the aging market, how to create marketing opportunities, promotions, and scheduling techniques resulting in growth and retention, how to effectively give recognition for achievement that will encourage every older adult to come back and bring their friends; and how to create fun! How to deliver fun! How to have fun! Then, sit back and enjoy watching them have fun!

Donna Krech

Without having to spend one dime on advertising, you can have prospective members running through your door. Discover how to think bigger and DO bigger! Marketing opportunities are everywhere. We pass 25 of them on the way to work every day, read about 30 of them over the weekend and talk about 10 of them with our friends. You'll learn how to identify them and discover how easy it is. Within your mind lies an ability to further your income, your career and your facility's success faster than you can imagine. Uncover your brilliance for marketing and never struggle looking for business again.

11:45 AM - 1:15 PM

PANEL FEATURING

Farhan Dhalla, Don DiGiuseppe, Connie Jasinskas, Greg Roskopf, and Mark Stone There is a growing demand in the rehab-related training in the fitness club and personal training studio environment, especially related to the aging baby boomer. This panel will provide an overview of the role and benefits of various rehabilitation approaches "fit" into your participants and clients fitness program and vice versa. Learn from leading allied health and fitness industry experts how tot effective program and evaluate your clients needs and outcomes. Facilitated by Ken Kinakin.

11:45 AM - 1:45 PM

Pam Rigden

Life coaches are highly successful in helping people achieve their fitness goals. How much more effective will you be as a personal trainer when you add to the knowledge and expertise you already have, the facilitative skills of a coach? Learn what coaching is and how to effectively execute new skills with your clients. This is a two hour session.

11:45 AM - 1:15 PM

Tracy Glennon

Do you or your staff wake up on Monday mornings dreading the idea of going to work? If so, this is the workshop for you! Bring out your inner child and incorporate simple ideas into your everyday workplace that are guaranteed to motivate you and your staff into being a more productive, happy, cohesive team. Get ready to jump out of bed on Monday morning and put the fun back into the workplace!

Victor Brick

Warren Buffet, the richest man in the world says, "if you are running a profitable business it is only a matter of time before you will be attacked by competition." (If you are not running a profitable business, it really doesn't matter, does it!) Build a moat around your business to ward off the effects of competition. You can't eliminate competition but you certainly can defend your market share against it. Learn how to close the barn door before the cows have all gone, how the enemy thinks, how to play to your strengths, the importance of differentiation, and how to develop your plan of attack.