mobile dep banner company

Company Profile

canfitpro is the largest provider of education in the Canadian fitness industry. Founded in 1993, canfitpro delivers accessible, quality education, certifications, conferences, trade shows, and membership services. canfitpro’s over 85,000 members include some of the world’s finest fitness professionals, health club operators, industry suppliers, and fitness consumers.

canfitpro provides the following member services:
  • Educational conferences throughout the year
  • Certification courses, exams and resources
  • Bi-monthly magazine for our members
  • Bi-monthly e-communications
  • Shopping opportunities at our trade shows across the country
  • Job postings network for club owners, managers, and program directors
  • Discounted liability insurance program
  • Discounted products and services from other partners
  • Networking opportunities for fitness professionals and fitness consumers
Facts about canfitpro:
  • canfitpro is Canada’s largest certification organization for fitness professionals.
  • canfitpro offers education for both fitness professionals and fitness consumers.
  • canfitpro hosts more than 12 fitness conferences across Canada annually.
  • The canfitpro International Fitness and Club Business Conference and Trade Show is the largest combined fitness conference and trade show in the world with over 12,000 delegates and visitors.

 

Executive Summary

Company Background

canfitpro was founded in 1993 as a voice for all fitness professionals. Establishing itself as a member-driven education company, canfitpro hosted a conference and trade show for fitness professionals in London, Ontario. 

In 1996, after three successful years in London, the conference was relocated to Toronto, where it grew rapidly, offering an increasingly diverse curriculum and larger trade show. With breakout sessions for all types of fitness professionals connected to the industry, the conference delegate base grew year over year.

Appealing to an ever broader market of allied health professionals, by 1998 the growth of the company necessitated that the conference be moved to the Metro Toronto Convention Centre, Canada’s largest convention centre. That same year, canfitpro’s Certification department was launched offering affordable, accessible certification for personal trainers and group fitness instructors.

In the years since, canfitpro has continued to grow, with almost 85,000 members across Canada and over 25 countries. Now offering multiple certification designations, canfitpro has grown to not only be the largest provider of education in the Canadian fitness industry, but combined with its conference and trade show, has acquired the reputation as being one of the top fitness organizations in the world.

Company Future

With a foundation of proven success and a model of accessibility in the area of fitness education, canfitpro plans ahead to a future where it will expand its offerings beyond the fitness professional, to service the fitness education needs of all.

By building on the strength of its current programs and introducing new programs to serve the industry, canfitpro will continue to pride itself on being both sensitive to its membership as well as helping shape the direction in which the industry as a whole grows.

Through the efforts of all of canfitpro’s stakeholders, canfitpro will continue to be a world leader in the combined certification and continuing education of fitness instructors, personal trainers, allied health professionals, and fitness consumers.

 

Summary of Services

Membership

Whether you are an aspiring fitness professional, a club owner, or a fitness consumer there is a membership level just for you.

Certification

canfitpro demonstrates commitment to the fitness industry and shows a high standard of competency and ability. Continuous training demonstrates a dedication to self-improvement and a commitment to providing motivation and information for all participants. Known for quality and enthusiasm, a canfitpro certification establishes a benchmark for excellence and education in the fitness industry.

Conferences

canfitpro conferences are the world’s best events for fitness professionals. Combining great opportunities to obtain continuing education with networking and world-class trade shows, these are events you need to attend!

Trade Show

What conference experience would be complete without a visit to the trade show? As important as the conference sessions themselves, the trade show provides you with opportunities to take advantage of the lowest prices on the hottest goods the fitness industry has to offer.