Joseph Fireman, aka Joey, is a native Cree from the community of Chisasibi, Quebec and the owner/trainer of SOOK Training. Joseph opened SOOK Training in 2009 to inspire others in the Cree Nation to achieve success in their health by getting active.

Joseph has had many set backs including alcoholism (sober since 2000), severe illness, and a mild stroke in 2018. Despite these trials, he has gone on to offer his SOOK Training method to the Cree School Board, for which he received a people’s choice award in 2016 for his program, and was hired as a fitness trainer and Cree consultant for the Eeyou Eenou Police Force (EEPF).

Joseph resides in Chisasibi with his eleven children, training, hunting and fishing!

Why did you choose canfitpro?

I chose canfitpro because it is the largest provider of education in the Canadian fitness industry and they had more resources available to me to become a personal trainer.

What is your WHY? Why have you chosen this profession?

I chose this profession because of my passion, dedication, desire and love of being a personal trainer. GOD has given me this gift to help others with fitness.

What gets you excited to go to work each day?

Every day is gift and as soon as I wake up in the morning I thank God.  I’m happy seeing all of my clients with smiles on their faces, giving each other high fives and hugs, knowing they are stronger and healthier after their workout at SOOK Training.

What do you enjoy most about what you do?

I enjoy the people! I treat each individual, from young to old, of every gender, that shows up at SOOK Training with integrity, honesty, determination, respect and LOVE.