Business Name:

360 Athletics

What type of business are you?

Fitness Equipment

Tell us about your business.

Headquartered in Oakville, Ontario, 360 Athletics has been Canada’s most trusted wholesale equipment supplier for institutional and fitness products for over 40 years. We proudly represent industry leading brands like COREFX, BOSU, HYPERICE, TriggerPoint, and Air Relax.

How long have you been in the fitness industry?

10 years

What attracted you to the fitness industry?

In doing market research, we discovered there was a need for a trusted equipment supplier in the fitness industry. Our expertise has always been distribution and sourcing. With a strong education platform, we believed we could grow our brand business and help make a difference. The people in this industry are amazing. It’s rewarding to see people inspired by our products and making an impact in their lives and others.

What has been your greatest challenge as a business owner/operator and how did you overcome it?

It’s always a challenge adapting to an ever changing landscape. People are looking to source products and content much differently than 5 years ago. Retail is shrinking while e-commerce and Amazon are replacing. Social media has a huge influence over the way people shop and make decisions.
What do you hope your buyers achieve within your product/service? We’re always striving to bring new innovative products and services to our customers. We pride ourselves in being leaders in the industry for recognizing trends and needs from our customer base.

Tell us your greatest memory/highlight in your career?

The canfitpro Toronto shows are always a highlight. We work very hard as a team to improve year after year. The last five years running we’ve surpassed high expectations from the previous year. It’s always a highlight and nice to share the success as a team.

How long have you attended canfitpro events?

8 -10 years

What is the percentage of Canadian business you currently have?

> 50%

How do you plan to grow your Canadian Business in the next 12-24 months?

We continue to build out new websites to improve our presence online. We’ve recently launched , and a new website is next.

Do you have a favourite quote or saying you try to live by each day?

Whether you think you can or think you can’t, you’re right.