Digital Marketing Coordinator

By January 10, 2020canfitpro careers

Position Title: Digital Marketing Coordinator
Reports to: Marketing & Communications Manager
Location: 225 Select Ave., Toronto
Apply to: people@canfitpro.com

What is a Digital Marketing Coordinator?

The Digital Marketing Coordinator will be responsible for managing all digital marketing content inclusive of email communications, influencing timelines, writing briefs and post-campaign reports, analyzing ROI & KPIs,
developing and proof-reading marketing collateral

What will you be doing?

  • Developing and managing the content calendar for the canfitpro e-communications
  • Managing the development and execution of emails and its creative
  • Writing short, concise, engaging email copy including subject lines and pre-headers
  • Strong collaboration to align creative and messaging with website, social media and other campaign
    ads
  • Build emails within Marketo and test all email executions prior to deployment
  • Conduct A/B testing, analyze email performance reports from Marketo and identify opportunities to
    optimize email results
  • Manage and build various email lists and campaigns
  • Develop customer journeys within Marketo and understand customer lifecycle
  • Create behavioral and demographic segmentation programs to support automated nurture and lead
    scoring initiatives
  • Ensure quality assurance in all communications

Do you have what it takes?

  • Embodies canfitpro’s Values: Customer Mindset, Commitment, Curiosity, Cultivate a Passion for
    Fitness
  • College or University Degree in Marketing and/or Communications
  • 1 - 2 years in a Marketing Coordinator role with a focus on digital marketing, campaign
    management and analytics
  • Familiar with Marketo, Google Analytics and WordPress
    • Experience in working with Adobe Photoshop and Adobe Premiere Pro
  • Ability to establish and adapt plans quickly
  • Exceptional written communication skills with strong attention to detail to spelling and grammar
  • Previous experience with managing timelines and creating workback schedules
  • Experience reviewing, analyzing data and leveraging data to drive strategy
  • Strong team player with the ability to collaborate with a diverse set of stakeholders
  • Thrives in a fast-past organization and can adapt quickly and seamlessly to change

Working Conditions

  • This position is based out of canfitpro Home Office at 225 Select Ave. Toronto
  • Mainly weekdays, occasional evenings and weekends work will be required
  • Occasional travel required

What’s in it for you?

  • FREE Fitness membership and discounted membership for friends and family
  • Group benefits plan designed to meet employees’ basic and life-changing benefits needs
  • Fun and energetic atmosphere to come to every day!

canfitpro is an equal opportunity employer. Upon request, we will make accommodations available during recruitment to applicants with disabilities.

Download PDF job descriptions here.

Apply now!