What type of business are you?
Gleevie brings customers joy and accessibility while keeping an environmentally friendly mindset with innovative products.
Tell us about your business?
Glee meaning joy, vie meaning life.
Gleevie’s reusable collection (silicone food storage bag and collapsible coffee cups) and portable blenders bring you joy and accessibility while keeping an environmentally friendly mindset.
How long have you been in the industry?
We rebranded and launched our signature product, Blen2Go Portable Blender, in October 2019, and since then our business is booming with clients' love and support.
What attracted you to the fitness industry?
We've always loved staying healthy and active, which has helped us stay motivated. However, as entrepreneurs, we often at times find it hard to keep everything on track; work, fitness, healthy diet, family, etc. Therefore, we wanted to create something that's easier and more convenient while pursuing a healthy and active lifestyle.
What has been your greatest challenge as a business owner/operator and how did you overcome it?
The greatest challenge we've encountered was getting visibility while all the in-person events were canceled due to COVID-19. Blen2Go always does super well at in-person events since customers can personally experience the functions and the power of the blender. As such the close down has hit our business very hard. We had to adapt and come up with creative strategies that would showcase our blenders to our customers, regardless they are on the go or staying at home. What we did was create various fun recipes by using Blen2Go, and consistently showed up on social media and engaged with our customers and audience. Showing our customers how to stay healthy while staying at home with Blen2Go, and how to use it to make multiple fun recipes was definitely a life saver to our business during this challenging time.
What do you hope your buyers achieve within your product/service?
With Gleevie products, we hope our clients could feel as though having, and maintaining a productive and healthy lifestyle is not as hard as it may seems. It can be accessible and easy!
Tell us your greatest memory/highlight in your career?
The moment when our clients told us that our products have made their life so much easier and healthier with a bright smile.
How long have you attended canfitpro events?
2020 actually is our first year attending a canfitpro event. We are really looking forward to connect with the canfitpro audience via the virtual trade show.
What is the percentage of Canadian business you currently have?
Around 65% of our clients are based in Canada.
How do you plan to grow your Canadian business in the next 12-24 months?
We plan to attend virtual trade shows in Canada to connect with potential clients. We will also connect with more Canadian gym-goers and fitness lovers, and share our products with them. Next, we will provide our Canadian community with products with great value for the holiday season. Last, we will show up consistently on social media, and maintain relationship with our Canadian customers.