All Posts By

janessa

New NPE Podcast: Secrets to Their Fitness Business Success

By | Business

Take your fitness business to the next level! 

Our business education partner NPE has just launched their new “Secrets to Their Fitness Business Success” Podcast and canfitpro’s COO Mo Hagan has been featured on one of the first episodes titled “Stand in (and Find) Your Strength To Grow.” You can listen, learn, and WIN over $25,000 in free prizes!

Fitness industry leaders and top business owners from around the world sit down with NPE Founder & CEO Sean Greeley to share their secrets, strategies, and step-by-step systems to turn your fitness passion into a highly profitable business. Since 2006, NPE has supported 45,000+ fitness professionals and business owners in 96+ countries with increasing their profits, revenue, and happiness with their business. Learn more (and register to win) at www.NPEFitness.com/podcast-canfitpro

 

Photo credit: Dawn Bowman

Reality Check on Red Meat Consumption

By | Nutrition

By Carol Harrison, RD

A recent review of the health impacts of red meat published in the Annals of Internal Medicine calls into question the need to cut back further on red meat intakes, but maybe what is also really needed is a look at just how much red meat Canadians actually do eat and is that even a key nutrition priority for Canadians.

The best and most recent data on what Canadians eat comes from the 2015 Canadian Community Health Survey Data. It reveals our red meat* intakes have been decreasing and, despite the media hype often depicting images of massive portions of meat, we generally eat a moderate amount of it. Interestingly, those who ate an 80 gram portion of red meat also ate more vegetables, suggesting meat helps to anchor a healthy plate.

On average, Canadians eat 300 grams of cooked red meat* a week, down a serving a week from the previous study done in 2004. Based on eating 21 meals a week, that works out to three meals (or two dinners and a lunch), with a serving being a little more than the size of a deck of cards (100 g).

With 18 additional meals available during the week, there is flexibility to work in a variety of protein options such as fish, beans, tofu, nuts and seeds, lentils, cheese, poultry or yogurt.

A recent review of the evidence worldwide shows there is low to very low-certainty evidence, that for most adults, this amount of red meat in the diet is harmful to health when it comes to cancer or heart health.**

Good to know: Clients often assume chicken is a better choice than beef; but consider while both are excellent protein options when it comes to the amounts of iron, vitamin B12 and zinc, beef beats chicken by 200%, 600% and 700% respectively.

*Includes beef, pork, lamb, ground meat and burgers (not processed meat).

**For personalized nutrition advice, always seek out professional guidance from a registered dietitian.

What REALLY needs to come off the plates of Canadians?

You don’t need to be a dietitian to figure this one out. With roughly 50% of the calories in the Canadian diet coming from calorie-rich, nutrient-poor ultra-processed food* and 5% of calories coming from red meat, it’s clear what needs to come off our collective plates.

How does eating this much ultra-processed food affect our health?  According to Heart and Stroke, those with the highest intakes of ultra-processed food have:

  • 31% higher odds of obesity;
  • 37% higher odds of diabetes and;
  • 60% higher odds of high blood pressure (all risk factors for heart disease compared to those who eat the least amounts)

*Examples of ultra-processed foods: crackers, pop, frozen prepared foods, chicken nuggets, hot dogs, pudding.

Good to know: Health Canada recently clarified what they mean when they say Choose protein foods that come from plants more often.

They mean more often than you do now, not more often than animal proteins.

Bottom line: Many people are searching for what food or nutrient to add or drop from their diet and don’t realize that the biggest gains are likely achieved by swapping ultra-processed foods for whole and minimally processed foods, and building a healthy plate with ½ veggies/fruit, ¼ quality protein and ¼ whole grains.  Remind folks that it doesn’t have to happen overnight – set small goals and go from there.

About Carol Harrison

Carol Harrison is a registered dietitian who loves her daily workouts! She has a food nutrition communications company in Toronto. Follow Carol on Twitter and Instagram.

 

 

Top 5 Do’s and Don’ts When Hiring Fitness Professionals

By | Business

Are you sabotaging your staff recruiting process? Make your hiring bulletproof with these insights.

1

Don’t: Ask them where they see themselves in 3 to 5 years.

Do: Ask them what they are passionate about right now, and what they’re excited to learn about next

Career paths move quickly and understanding that hiring and onboarding are a big investment, few of us truly know where our industry paths will lead to. Instead of boring fit pros with a traditionally corporate question, connect with them by getting a better idea of their “why” so that you can quickly assess if it relates to the purpose of your business and the culture of your team.

2

Don’t: Spend weeks in the selection process and have them come in for multiple interviews.

Do: Assess hard skills, soft skills, and right fit at the first face to face meeting.

Most new fitness professionals looking for work want to find it quickly, and they aren’t looking for a lifetime commitment. Even a week between the interview and your offer could mean you’ve lost the right candidate. Sleep on it if you must but make an offer within 48 hours of the interviews. Go with your gut and trust that you can identify great candidates quickly thanks to “on the job” interviews and behavioral interviews that give excellent clues as to how they will handle working for you.

3

Don’t: Have them sign an exclusivity contract.

Do: Trust that staff are interested in multiple professional opportunities and a few side-hustles.

Careers are now more multifaceted that ever. Very few fitness professionals only have 1 work commitment; on top of training or teaching for you they write blogs, do online transformation, are engaged in multi-level marketing sales, coach and mentor others, etc. Exclusivity contracts indicate a lack of trust and start the relationship negatively. Instead, find out what else they have going on or better yet see if there are ways of collaborating vs seeing it as competitive to the success of your business.

4

Don’t: Paint a perfectly pretty picture of what it means to work for your business vs how bad your competitors run theirs.

Do: Speak respectfully of everyone dedicated to helping others get healthy and remain honest about your expectations.

No matter how wonderful and different you think you are, there will be some challenging aspects related to working for you. Being honest about those will clarify expectations and make performance goals much easier to attain. It will also create an environment where imperfections are respected and improvements are welcome, removing the temptation for blame and creating desire for growth.

5

Don’t: Hire them and let them fend for themselves because if you selected them, they must be awesome.

Do: Provide learning, mentorship, and safety to try in order to ensure growth.

The old leadership adage of “get out of their way” is misleading. A great leader understands what type of learning their staff desires, ensures mentorship, and then creates a safe environment for them to try and potentially fall along the way to growth. Along the way we provide candid feedback and positive solutions to keep them engaged and successful.

 

 Nathalie Lacombe, M. Sc.  Leadership coach, speaker, strategic partner.

Joyfully taking your leadership and business to the next level! Contact Natalie at nathalie@nathalielacombe.com

Yummy Pumpkin Muffins

By | Nutrition

By Teri Gentes

I’ve long held a love affair with home-made muffins, yet not had them very often over the last decade or so as flour has taken a back burner in my diet. Still, I do love the comfort of enjoying a good muffin on occasion and with all the wonderful flour options readily available, I’ve got a yummy recipe you’re sure to love. There are various whole-food, minimally processed flours to choose from pending on your relationship with flour. If you’re grain or gluten-free, or celiac, you can still make these muffins and eat them too. Simply choose your flour options accordingly.

What’s so great about these muffins, besides the fact they are yummy, is the calcium, iron, magnesium, manganese, potassium, fiber and anti-inflammatory power they contain. Plus, by using any of the suggested flours the protein and healthy fat content is anted up as well. I’ve made them with organic gluten-free oatmeal flour and the three nut flour mix, as well as the nut flour meal alone with great results. The texture is heavier with nut flour alone yet the taste is still so delish, they get better every-day and freeze well too.

  • Breakfast or snack
  • Makes approx. 10 – 12 regular size muffins or 24 mini muffins
  • Vegan, gluten-free, paleo/keto option

INGREDIENTS:

    • 1 cup organic gluten free oats, buckwheat or quinoa flakes
    • (If you’re grain-free simply sub nut or seed flour for the oat, buckwheat or quinoa meal)
    • 1 cup almond flour
    • 1 tsp baking powder and ½ tsp baking soda, non-alum
    • Pinch of sea salt
    • 2 tsp pumpkin spice, plus extra to top muffins
    • ½ cup currants, mulberries, cranberries or slivered apricots, reserve some to top muffins
    • 2/3 cup sunflower or pumpkin seeds, reserve some for the top
    • 1 cup organic canned pumpkin puree, reserve remaining for a smoothie or parfait
    • ¼ cup coconut oil, melted
    • 1 tbsp flax meal soaked in 3 tbsp water for 5 minutes
    • ¼ cup organic blackstrap molasses
    • ¼ cup Lakanto or coconut or date sugar
    • 1 tsp vanilla extract or vanilla paste
    • ½ cup organic soy, coconut, oat or almond milk

DIRECTIONS:

  1. Preheat oven to 350F and line muffin tins with paper cups or oil lightly.
  2. Using a food processor, grind the oats or flakes to a fine meal then combine all of the dry ingredients in a large bowl. Set aside.
  3. Mix the wet ingredients in a 4 cup measuring cup or smaller bowl then stir into the dry ingredients until just mixed.
  4. Fill muffin tin to the top then sprinkle each with the reserved dried fruit and seeds, and a touch of pumpkin spice.
  5. Bake in preheated oven for 20 – 30 minutes, testing with a toothpick inserted into the center of muffins – it will come out clean when muffins are done. Let cool on a rack, then remove from the muffin tin and store in an air-tight container.

TERI’S TIPS:

  • Add even more calcium, iron and magnesium and a crunchy yum factor with ¼ cup organic raw cacao nibs

About Teri Gentes

Teri Gentes lives, breathes, and loves living well, eating well, feeling great and aging with grace. Her focus has long been on ‘whole self-health’ and narrows in on self-care. Essential to her, eating delicious and nourishing food and her recipes are created to do just this. Make time to make yourself great food and take time to consciously enjoy it. Find more recipes and inspiration for whole-self health care on her website, Facebook and Twitter.

Vendor Spotlight: Altitude Athletic Training

By | Business

What type of facility are you?

Gym/Studio.

Tell us about your business?

We are a high performance training gym with an altitude training chamber.

What attracted you to the fitness industry?

Introducing a new concept to the industry.

What has been your greatest challenge as a business owner/operator and how did you overcome it?

Sales and awareness.

What do you hope your member’s achieve within your facility?

We hope to increase performance.

Tell us your greatest memory/highlight in your career?

Opening the gym.

How do you plan to grow your Canadian Business in the next 12-24 months?

Hiring good coaches.

Do you have a favourite quote or saying you try to live by each day?

Ideas are great, but execution is everything.

Why Dieting is Ineffective and What to Do Instead

By | Nutrition

By Nick Rizzo

We are all guilty of it. You put on a little extra weight and you decide “it’s time to go on a diet.”

Instead of working to actually improve your eating habits, you instead decide to make some radical changes based on a singular proposed idea of what it means to “eat healthy.”

You jump on the latest “dieting trend”. They all claim to be backed by science and guarantee amazing results.

The unfortunate truth is that most of this information has been altered by well-intentioned gurus and cynical marketers. Taking only the studies that support their own biases, ignoring what doesn’t, and avoiding discussions around the glaring gaps in the research they claim as evidence.

Let’s look at two of the most basic and most prevalent lies in the industry.

1. Calories in – Calories out = Changes in body fat

The calorie-counting model of dieting is talked about as being a science fact. I have even overheard trainers say things like “It’s not hard, just eat less calories” when talking about weight loss. The thing is, it isn’t that simple.

That’s because this concept relies on the myth that the calories ingested are independent of the calories you burn throughout the day – a point that was proven false by The Women’s Health Initiative dietary modification trial that followed 50,000 women for seven and a half years. The experimental group ate 342 calories less per day on average, ate 10% less fat, and exercised 14% more. The result? The experimental group lost a whopping .88 pounds on average, and their waist to hip ratio actually increased.

This is only one of the many myths surrounding this general approach to dieting.

2. Another great example is low-fat diets, which only rose to prominence due to the extremely flawed 7 Countries Study by Ancel Keys.

The thing is, this study was actually supposed to include 22 countries, but he ended up removing the rest of the countries from the study as the data that they were producing did not align with his hypothesis.

It is this flawed research that gave rise to things like the Mediterranean diet and the belief that fat is the enemy. In reality, eating too little fat can actually be dangerous. Not eating enough fat can reduce your body’s ability to absorb the necessary fat-soluble vitamins and minerals.

Fat is also critical for the health of our brain and the overall nervous system. That’s because 60% of our brain is made up of fat. And the myelin sheaths that cover the nerves throughout our body are made up of 100% fat.

Lastly, it is foolish to believe that a style of diet that works for one region will be similarly beneficial for a completely different population. This does not account for genetic and epigenetic profiles of these vastly different populations that are isolated from one another.

There are more and more reasons you shouldn’t diet by following one of these flawed prescriptions blindly.

If typical dieting doesn’t work, let’s focus more on what you should be doing instead in order to be able to include it naturally.

5-Step Approach

1) Throw what you think you know about dieting out the window.

There a ton of myths and misconceptions parroted as truths. Start with a clean slate and focus on learning what is best for you.

2) Become more attentive to what your body is telling you.

Are you hungry? Then, it makes sense to eat. Are you thirsty? Drink some water.

Simple right? It is. But it gets a bit more complex when we look at other feelings our body conveys to us. How many times have you started eating because you were bored, because you simply walked through the kitchen, or because you were stressed? I am sure you have done at least one of these before, but you probably don’t think it sounds too weird because of how commonplace it is. To that I say, would it be weird if you ate every time you had to pee? Or what if you brought a sandwich with you every time you showered for a little mid-shower snack? Needless to say, that is a bit weird. But the same can be said about bored or stressed eating.

Additionally, it begins to degrade your relationship with your body and food because food starts to become the answer for things outside of just hunger and nutrition.

By being mindful of what your body is telling you and responding appropriately, you can start to identify and eliminate these poor associations with eating.

3) Eat mindfully.

Next time you are at lunch or out to eat, get your “people watching” on. You will see everyone talking, having a good time, and then as soon as the food comes out, people enter into this feasting trance. Overcome with excitement about eating, they just continue to eat and eat without stopping until the plate is cleared or they have overeaten.

Try to mindfully slow the pace of your eating. Take the time to appreciate each bite. Make sure you are helping yourself to digest your food by chewing more. And when you have eaten about half of your food, take a small break. Use this break to check in with how full you are or if you are still hungry. After a few minutes, if you are still hungry, feel free to keep eating.

4) Address your eating habits by making one change to one meal at a time.

When people try to make changes to their eating habits, they usually try to set up restrictive rules to force a change. They want to change their entire diet in a single day.

Instead, start with focusing on making one small change to the first meal of the day. Continue to make these small changes every one to three weeks. This is the most effective way to approach improvements, because of the science behind habits.

Our habits are engrained in us and changing everything at once is extremely difficult, so even though you may be able to stick with it for the first week, you typically won’t last very long. That’s because your brain is designed to do what takes the least amount of effort as possible.

Changing one small aspect of one meal is significantly easier and will produce the least amount of stress for you. Make a change that is just challenging enough to produce a meaningful benefit without it being overwhelming.

5) Eliminate shame from your diet.

One thing that can set you back is feeling shame and the negative self-talk that comes from eating a not-so-healthy meal.

We are all human, we get cravings, we have favorite foods, and you shouldn’t feel bad for it.

It is perfectly okay to enjoy these foods at parties, family gatherings, when you’re out to eat, or just because. The key is to enjoy these things in moderation and let go of the belief that you should feel bad about it. You shouldn’t.

The thing is, eating well is not a sprint, it is a marathon. If you are eating healthier overall, every day, then over the long term a “guilty pleasure” or two will do very little to hold you back.

Be flexible. Enjoy yourself. Enjoy your food. All while improving your overall relationship with food, one meal at a time.

About Nick Rizzo

Nick Rizzo is the Training & Fitness Content Director at RunRepeat.com. He uses his education in the sciences, experience as a researcher, and 10+ years in the fitness industry to craft comprehensive content to educate, motivate, and support readers with information backed by science.

When is the Best Time of Day to Work Out?

By | Healthy Living

By Jamie Logie, PTS, NWS

You are aware of the benefits that come from being physically fit and active. You know strength training, cardiovascular exercise, stretching, and recovery can be life-changing. But what time of day should you exercise?

This article will look at why workout timing may have a big impact on your results and progress in the gym.

Should you work out earlier or later in the day?

If you have always been a morning person, this has probably been an easy decision and you exercise first thing. If the thought of getting up early in the morning repulses you, you may want to reconsider it when it comes to working out.

Not only can working out first thing give you a boost of energy for the day, but it also pays off with better sleep later that night. When you’re active first thing in the morning, your circadian rhythm is engaged. This is your biological clock that needs to follow the course of the day, but can be thrown off very easily. Staying up too late and neglecting your sleep throws it out of whack.

When you work out in the morning you set your biological clock into motion. This means it will start to wind down right around when you need it to. This is beneficial as it will help you to not only fall asleep faster, but stay asleep. It will allow for deeper sleep and with that comes improved recovery from training.

Research from Johns Hopkins University found that when you work out in the morning it improved slow-wave sleep. This is that deep restorative sleep you need to feel refreshed and rejuvenated. The other benefit of early morning workouts is that it raises your body temperature, which is a signal to your body that it’s time to wake up.

The rise in core temperature will allow you to become more alert and productive first thing in the morning. Morning workouts will also give you a brain boost and with it comes alertness and improved creativity. This will allow you to bust through plateaus at work and focus better on projects and requirements.

Is there a best time of day to work out?

The mornings look good for exercise as it helps set you up to take control of your day. Working out first thing may also be the ideal choice if you’re looking to feel better and more energized.

To find the ideal time to work out you need to look at what type of training you are doing. Regular cardio such as running, or even walking, will be quite manageable early in the day. If your training involves more intense activities such as strength training or HIIT, you may want to wait for a few hours after you wake up. This is not to say you won’t get results from high-intensity training early in the morning, you just might not be able to provide maximum exertion.

Training will depend on your schedule, but if it’s possible you could be better off waiting an hour or two after a light breakfast for more engaging workouts. Another option is to do some lower-intensity cardio earlier in the day and save the more intense training for lunch breaks or after work.

Your goals will determine the best time of day to work out

If you’re looking to lose body fat and want to boost your energy, early morning workouts would probably be best for you. You get the added bonus of your metabolism continuing to burn throughout the day after your workout. If your goals are more strength and muscle-based, then training in the earlier half of the day would be more ideal.

Hormone levels – specifically testosterone – peak from around 8 am to 11 am and then drop over the rest of the day. With testosterone at it’s highest, gains in strength and muscle are more likely. If you are only able to workout late in the day, you want to leave a gap of a few hours between training and sleep. High-intensity training late at night will lead to difficulty falling and staying asleep. Better pre-sleep exercise choices include walking, stretching, and yoga.

Final thoughts

If you’ve been wanting to get up and at ‘em first thing in the morning, this can be a great time to start doing early workouts. Many benefits come from training at this time, but it’s important to look at what you are looking to accomplish from your training. Your schedule will determine a lot of this, but for general fitness and cardiovascular exercise, earlier in the day is ideal.

The other advantage of working out early is it helps you in time management and structuring your day, making you more productive. Ultimately, it’s all about finding the time of day where you will be consistent with your workouts and consistency is what drives results. Consistency leads to better performance, improved oxygen consumption, and lower exhaustion rates. So find your ideal time and stick with it.

About Jamie Logie

Jamie Logie is a personal trainer and health and wellness coach (PTS, NWS). He’s worked in gyms in Canada, U.S, England, and Australia. He runs www.regainedwellness.com and is a contributing writer on health and fitness for The Huffington Post, Thrive Global, LifeHack, askmen.com, and has an Amazon #1 book called ‘Taking Back Your Health’.

 

Developing Your EQ: Body Language

By | Healthy Living

By Judith Humphrey

I once coached a young financial executive who was tall and attractive with a warm, engaging manner.  I assumed that he would come across with executive presence when he spoke to prospective investors. But, at our first coaching session I asked him to pretend he was talking to potential clients, and suddenly his body language became guarded and uninspiring.

Good body language doesn’t just happen because we are handsome or attractive. It requires an awareness of what our body is saying – and adjusting it when it sends the wrong messages. If you are a personal trainer who wants to build strong relationships with your clients—or prospective clients—you must make your body speak well for you and convey the right messages.

The following five guidelines will enable you to project body language that expresses emotional intelligence (EQ) and builds a strong relationship with your clients.

  1. Create a Shared Space

Good body language requires a good setting. At the beginning of your sessions, find a spot on the floor you can share only with your client. A heavy traffic area may not be the best setting because it conveys the impression that you don’t value the one-on-one relationship with your client. And it also creates distractions.

So move away from the crowd and say, “Here’s a good spot for us” or “Let’s set up shop here.” This positioning will create a better one-on-one experience.

In creating this collaborative space you’ll also want to keep the area free from objects. Even a water bottle or a cell phone can be intrusive and create a barrier between the two of you. So create a shared space that belongs to the two of you.

  1. Adopt a Strong Stance

Your stance says a lot about how focused you are on your client. If you want to show you are attentive to your client’s needs, stand tall, indicating that you are in the “ready” position and intent on helping the trainee. When your client is on the floor, you may kneel so that you are closer to her and not looking “down” on her.  But, avoid slouching at all costs, for it sends a message that you are disengaged and too tired to be of assistance.

As you stand or kneel, face your client directly– don’t position yourself at an angle to her. You want to show that you are completely centered on her and ready to engage and support her.

  1. Make Eye Contact

Our eyes are more powerful than all our other senses put together, so use them well.

Keep your eyes on your client. When you look intently at your client, you are saying, “I am focused on you” and “I care about everything you’re doing.” Hold eye contact when your trainee is doing specific exercises. Hold eye contact when you are praising your client or “high fiving” him. It will mean much more than praise without eye contact.

Finally, don’t let your eyes wander. A client can easily feel less important if you glance at others while you’re training. A wandering eye—even if it’s just to look at a fellow trainer—can undercut your relationship with your client by making them feel less important than the object of your gaze. So stay focused.

  1. Use Open Gestures

Emotionally intelligent body language includes gestures that are open and directed to your client.

Keep your arms loose at your sides when not gesturing and avoid crossing or folding your arms—a position that suggests detachment or distance from the person you’re working with.  Don’t even cross or fold your arms because you are cold. Crossed arms announce, “I’m not open to you.”

Your arm gestures should always be extended toward the client. And the best ones are full arm gestures, not gestures from the elbows or from wobbly wrists. Big gestures are powerful and convey a sense of energy and excitement about what you are saying or what you are observing.

  1. The Human Touch

Touch can be a powerful expression of your emotional intelligence, but it must be handled with great sensitivity and discretion.

Touch is therapeutic. According to physicist Leonard Mlodinow, “During a conversation, a light touch can impart a subliminal sense of caring and connection, leading to more successful social interaction and even better teamwork.”

As a personal trainer, you have tremendous power to demonstrate emotional intelligence by using your hands to gently touch your client. This can be done by touching a client’s back to adjust his position when he’s doing a plank, or by holding a client’s shoulders to explain how she can perfect her posture in an exercise. If touch is as important to our health and our humanity as research says it is, these gestures are far more sensitive and effective than simply shouting, “Ribs down,” or “Pin your shoulders back.”

But, as positive and important as touching is, it must be done with professionalism. For example, a trainer should ask the client first if it’s OK to touch, before doing so. Be sure to get this permission when you begin working with a client. She will appreciate your thoughtfulness, and by asking you will make her feel less vulnerable.

Your body language speaks for you in so many ways. Use these five guidelines for projecting “body intelligence” and you will build stronger, longer lasting client relationships and a more robust business.

About Judith Humphrey

Judith Humphrey is Co-Founder and CEO of EQUOS Corp, a firm that teaches EQ skills to fitness professionals, manual therapists, and health care practitioners. Before entering the world of fitness, Judith was Founder and CEO of The Humphrey Group, a company that works with corporate leaders around the world who wish to speak with clarity and confidence. Judith is a Fast Company columnist, and the author of three books on communication: Speaking as a Leader: How to Lead Every Time You Speak (2010), Taking the Stage: How Women Can Speak Up, Stand Out, and Succeed (2014), and Impromptu: Leading in the Moment (2018).

EQUOS will be offering a one-day workshop, “The Emotionally Intelligent Fitness Professional,” in Toronto on November 9th and December 7th. For further information, visit their website.

Follow EQUOS on Instagram and LinkedIn.

Teaching Outside the Fitness Box

By | Movement

By Elizabeth Mooney

It is easy to find yourself in a “rut” as a fitness instructor. Your certifications land you many jobs at local gyms and fitness centers. However, only so much money can be made at these types of establishments. In addition, if you live in a small, rural community, these traditional options may be limited.

Enter Country Fusion®, a new fitness workout that incorporates country music and line dance.  Country Fusion members and instructors have become engaged in a whole new lifestyle and all of the new opportunities that come with it.

Most of Country Fusion choreography is actual line dances. These are dances that get your heart pumping at the fitness studio, but are also recognizable in the Honky Tonks. Country Fusion has capitalized on this unique aspect in many ways that other fitness instructors could replicate as well.

“Star Instructors” are hired to teach line dancing at private parties for birthdays, holidays, showers, etc. Instructors run dances at schools and hold after school programs for either students or school staff.  Country Fusion gets involved in charity events that may hire a country band or have a country theme. Instructors have participated in events at breweries, wineries, liquor tastings, and at stores that sell country wares. Additionally, corporate parties and wellness programs are eager to include workouts like Country Fusion for their employees.

Country Fusion recognizes the interests and needs of its members. Senior living homes hold fitness events with Country Fusion and instructors modify their line dances for the senior population. Many members want to practice and build their confidence with line dancing before coming to class, so I created an online tutorial Country Fusion program available for a monthly subscription.

The most common way that Country Fusion makes money is at bars and restaurants.  Instructors establish themselves at a local fitness center then encourage those same clients to attend a nightlife event. Sneakers are traded for cowboy boots! The instructor teaches a few dances and plays songs that participants know from attending fitness classes. Being visible at these nightlife venues brings new people into the gyms to take County Fusion once they see how fun it is!

Country Fusion has become the leading example of how instructors can get out of the gym and take a workout to new clients. The brand has set itself apart by being both a day out at the gym with your sneakers and a night at the Honky Tonks with your cowboy boots!

About Elizabeth Mooney

Country Fusion® is created by Elizabeth Mooney. Elizabeth has been a dancer since the age of 2 and has taught fitness for over 10 years. Past experience includes directing her own off-Broadway show in NYC, America’s Got Talent Season 6, and Mercedes Benz fashion week. Elizabeth’s personal achievements include being a finalist in the Miss Italia competition, Elite Model Management competition, Bikini USA, and in Miss Hawaiian Tropic. Being an accomplished actress, dancer, choreographer and model, Ms. Mooney has appeared in many television roles, including HBO’s “Boardwalk Empire”, and roles on USA’s “Royal Pains”. Her most recent film and television appearances have been as a featured dancer on the Stars network show “Power”. Certifications include AFAA Personal Trainer, Pole Dance, Barre Assets, and training in BOSU and Bootcamp.

www.countryfusion.net

Facebook: Country Fusion

Instagram: countryfusionllc