3 Key Trends To Propel Your Business Forward
In January this year, we released the canfitpro 2024 Health & Fitness Trends Report. The annual report offers a thorough exploration of the latest health and fitness trends in Canada, as determined by our 2023 Health & Fitness Trends Survey. This guide is an invaluable resource for those seeking fresh ideas and inspiration. This year, we have enhanced the report by including a detailed analysis of the top three trends across various disciplines, providing even deeper insights into the survey results. The Top Trends by discipline in 2024 are Personal Training, Group Fitness and Nutrition. In this blog, we take a deeper look into the three key trends from our survey that will be crucial for owners and operators to focus on during the last quarter of 2024. We’ll examine each trend in detail, highlighting the three most significant aspects of each. This article will also illustrate how these trends interconnect and can be leveraged across teams and services to enhance client value and drive success.
Group Fitness Classes were Trend #5. Within Group Fitness, older adult classes, strength training, HIIT/Tabata classes showed up as most popular. Personal Training was Trend #6 overall. Within Personal Training, functional fitness, express workouts, mental health, and stress management were the three biggest trends. Nutrition was Trend #10 and the most popular nutrition topics voted on by our members were nutrition for aging well, mindful eating/behavioural nutrition, and whole foods. If we look at these nine different subthemes, we can see both similarities and differences.
Several notable similarities emerge. A clear emphasis on longevity is evident across different areas. In Group Fitness, this is reflected in the growing popularity of classes tailored for older adults. In Personal Training, the focus on functional fitness underscores the importance of maintaining the ability to perform daily activities. Meanwhile, in nutrition, there is a significant focus on dietary strategies for healthy aging.
Saving time and maximizing training and nutrition is another similarity amongst these three trends. Some of the most popular group fitness classes are HIIT/Tabata classes. In Personal Training, express workouts are a similarly popular option to maximize training and minimize time in the gym. Whole foods are considered the most nutrient dense options, therefore maximizing the nutritional value of the food consumed. Given the fast-paced world we live in, the emphasis on being efficient is important to maximizing client success and accountability.
Lastly, mindfulness and mental health are recurring themes across these three trends. Although stress management is already included in the Top 10 trends, it closely relates to these key areas. In Personal Training, there is a clear emphasis on mindfulness and stress management. Nutrition focuses on mindful eating and behavioral nutrition. Meanwhile, Group Fitness aligns with this theme through its strong emphasis on community, social connection, and mental well-being. Beyond the physical benefits, fitness classes provide valuable social interaction, which is a powerful remedy for loneliness and enhances overall emotional health. Join us for our canfitpro ASPIRES Mental Health event taking place Friday November 1st to learn more about mental health, coping strategies, and valuable resources to foster resilience and emotional balance.
Get your teams and services working together because the needs of the members are inter-related. Group Fitness can help with stress management. Personal Training that focuses on functional fitness can help members perform better in their classes and in everyday life. Finally, good nutrition is important for soaring through classes, crushing personal training session and life. Remind them of these trends, provide them links, and encourage them to be creative in how they use them!
As summer draws to a close and we transition back into our routines—sending kids back to school and welcoming our community back to the club—now is the perfect time to elevate your business. Seize this opportunity to help your members and clients reach new heights of success with the exceptional services you provide.
