While the pandemic certainly tested the fitness industry, Mindbody’s recent survey data revealed much-needed good news. Consumers are coming out of lockdown more ready than ever to focus on their wellness with 64% of consumers surveyed saying the pandemic has caused them to re-evaluate their priorities around health and wellness. Further, 65% realized the importance of health and wellness due to the pandemic.
On top of that, 49% of those surveyed are ready to spend more money on self-care activities, services, and treatments over the next 6 months. Do you know what this means? Now is the perfect time to welcome consumers back in person.
However, many fitness businesses are struggling to find proper staffing just as we see this exciting influx of new customers ready to spend their money on health and wellness.
Mindbody, the leading experience technology platform for the wellness industry, has been focused on lifting up fitness businesses since its founding. As the wellness industry works to rise up together, here are a few ways Mindbody can help you effectively welcome consumers back without adding to your payroll.
1. Fill Empty Spots with Free Partner Passes
Over 22% of consumers surveyed shared that working out with friends or people they know would make them more likely to go back to or start going to a gym or studio. Have some fun with that! Check your Mindbody reports to see which classes are your least popular. From there, try offering those classes as “partner classes” and encourage members to bring their favorite workout buddy in for a free partner workout. Not only will you fill some open spots with potential clients, but partner classes can be fun and competitive.
2. Start Offering Beginner Classes if You’re Not Already
With 16% of consumers intimidated to go to a gym or studio feeling like they need to get in better shape first, many are looking to ease into their workout routines. Beginner classes/routines would make 17% of consumers more likely to begin going to or go back to a gym or studio.
Morning remains the most popular time of day for workouts but test out a few beginner class times throughout the week to see what time of day appears the most popular.
3. Dynamic Pricing and Intro Offers
Bring attention to your classes – new and old – by opting into the Mindbody app. Thousands of consumers use the Mindbody app to explore wellness experiences around them, which opens your business up to potential customers. You can easily promote your Intro Offers to these new potential customers and fill up empty seats with Dynamic Pricing to get the most out of each class. You can also utilize Dynamic Pricing in periods of high demand with an effective surge pricing strategy to earn more money for your most popular classes.
4. Add Artificial Intelligence to Your Front Desk Roster
AI has come a long way from far-away fiction into an everyday reality that can really help your business keep the plates spinning without adding to your payroll. Messenger[ai] is an AI chat assistant that handles your front desk, online chat, and text message communications so that staff can focus on quality in-person experiences. By providing 24/7 personalized real-time customer service, businesses can transform their sales process and manage all communications in one easy place.
5. Keep Customers Informed with Automated Email Campaigns
So, you’ve read the above and started implementing the tactics that make the most sense for your business. What now? Now it’s time to let your current and potential customer base know. With classes ramping back up and new customers to welcome in, Mindbody’s automated email campaigns can take that extra weight off your shoulders. With easy set-up and even suggested subject lines to help capture your audience’s attention while you focus on what matters most to you—your customers.
To learn more about how Mindbody may be able to help your business, visit https://www.mindbodyonline.com/business/partner/canfitpro.