February 9, 2021 – Fitness Industry Council of Canada (FIC) has taken its most powerful stance to improve the lives of Canadians, asking the federal government to include fitness memberships and services as a medical cost on our personal taxes. This tax incentive would elevate Canada as a global leader by becoming a nation that…

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DANCE PL3Y class

I’m not going to lie. I was the first to reject the idea of online kids classes. Business coaches have been telling me since 2012 to launch an online studio, and it didn’t feel right. For me, teaching children isn’t just about sweat, squats and scalability. I pursued a career in Physical Education and launched…

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Young african american man doing squat exercise at group fitness training, sporty black guy focused on self-improvement working out with diverse active people in gym studio during routine session

The conversation of diversity and inclusion in the fitness industry continues to grow. Fostering diversity and inclusion in our industry so that everyone has a seat at the table and the opportunity to have their voices heard is a valuable and progressive step. Attracting, engaging and retaining a more diverse audience will strengthen and benefit…

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WHAT TYPE OF BUSINESS ARE YOU?   We are a boutique Yoga & Fitness Studio that offers state of the art FAR Infrared technology that raises the body’s core temperature in a natural, comfortable way.  TELL US ABOUT YOUR BUSINESS?  We are a franchise with 45+ studios throughout Canada.  We offer a variety of classes including traditional yoga,…

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If we ever needed a jolt to remind us about the connection between health and fitness we got it in the pandemic. For years and years, only a small % of people prioritized health and fitness, or daily movement as part of caring for themselves. We know the stats right?  According to Participaction only 16%…

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Afro-American family having lunch together at home

By Carol Harrison, RD  Food costs are expected to rise 3% to 5% in 2021, the biggest jump in the last decade. For a family of four, that’s an increase of about $700. Here are some strategies and tips you can share with clients who want to optimize good nutrition while keeping their food budget in check.   1. Become a better cook   …

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3d rendering fitness bracelet smart watch

By Jordan MacAvoy, VP of Marketing, Reciprocity Labs  In many parts of the world, fitness facilities have been ordered to close down to curb the spread of COVID-19. This has led many gyms and studios to online classes. Moving your fitness practice online is challenging, especially if you have no idea about creating videos. Delivering classes through…

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