Posts by Santiago
5 Ways to Effectively Welcome Consumers Back In-Person with Less Staff
While the pandemic certainly tested the fitness industry, Mindbody’s recent survey data revealed much-needed good news. Consumers are coming out of lockdown more ready than ever to focus on their wellness with 64% of consumers surveyed saying the pandemic has caused them to re-evaluate their priorities around health and wellness. Further, 65% realized the importance…
Read MoreFitness Business Spotlight: Rose Buddha
1. What type of business are you? Rose Buddha is a sustainable athleisure wear and accessories brand, that uses recycled materials and natural & organic fibers. Every product is handmade with joy in Canada. Our mission? Give you an option in order to significantly reduce fashion industry’s carbon footprint. We want to change how things…
Read MoreBIPOC In Fitness: WERK DAT
What’s your name? Dennis Perkins IV What is your country of birth? United States Share details about your cultural background I would describe myself as African American or Black. How would you describe your childhood/how you grew up? I loved my childhood. I had a stable two-parent family home. Both of my grandparents lived about…
Read MoreMatrix Ride Brings Unique Perspective to Group Cycling and Technology
As facilities re-open, the focus on attracting paying customers back takes on a new priority. As usual, group cycling will assume its position as one of the ways to accomplish this goal. Refreshing group cycling or launching a new program has taken on a new perspective with the growth of what’s being a performance metric…
Read MoreA personalized experience for every customer? Here’s how you do it
In a world where personalization is a key agenda point for every consumer-facing business, physical fitness venues have a problem: when it comes to their product, they are currently capable of little customization, instead of relying on brand messaging and aspirational imagery to differentiate and connect to people’s goals. This is in the face of…
Read MoreA New Era Begins and You Can Lead It
The advent of COVID has really impacted the fitness industry and caused many of us to come up with creative ways to keep earning a living doing what we love by going online with virtual classes, training & coaching the past year. This has certainly created an awakening on the importance of health & wellness. …
Read MoreWHAT DRIVES YOU TO SUCCEED?
Understanding harnesses motivation and will help take your success to the next level As women, we are motivated by a deep desire to help others succeed. The research supports the idea that to succeed at something you must have a motive or a deep desire. While successful people may not always know what they are…
Read MoreSet Up for Success- CHOOSE YOUR CLASSROOM with TRX
At one time or another, we have set at least one “lofty”, some would say ambitious, goal. Whether it was to run, walk (or in my case) just finish a triathlon, or lose 20 pounds for a family vacation, or just to fit into an old pair of your favorite jeans, we’ve all been there.…
Read MoreI Didn’t See Myself Reflected in Yoga, So I Made My Own Space
I believe the only way you can understand the purpose of Black Yoga Society is by first being conscious of what the experience is like for someone in a Black body to navigate the yoga and wellness space. The first time I did yoga was with a club at my high school in 2009. At…
Read MoreWhy Schools Will Need Fitness Professionals This Fall
If you listen closely enough, you can almost hear the collective exhale of school teachers as the end of the 2020-21 school year wraps up. As teachers prepare to use these summer months to ‘recover’ from their year, I’m preparing to use these summer months to get my in-school kids fitness business ready. Let me…
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