What type of business are you?
We are an Education business.
Tell us about your business?
We offer Life Coaching, Life Coaching Certification, Brain Health & Wellness Workshops, MicroDegrees in Psychological Neuroscience, Yoga, Mindfulness, and Meditation.
How long have you been in the industry?
We have been in business more than 10 years.
What attracted you to the fitness industry?
Many of our coaches are also personal trainers. Myself (Mandy Wintink), the CEO of the company, is also a competitive athlete.
What has been your greatest challenge as a business owner/operator and how did you overcome it?
We find traditional marketing the hardest. We prefer authentic networking and it has worked very well. But reaching out to potential partners like canfitpro is one way I’m overcoming it!
What do you hope your buyers achieve within your product/service?
Improved life satisfaction, direction in their career, support for their path, provocative questioning that leads to confidence and reassurance.
Tell us your greatest memory/highlight in your career?
I (Mindy) was flying to Atlanta to deliver a big keynote lecture on the Neuroscience of Success Through Failure. I didn’t plan my flight properly, due mostly to being a new mom and not having left my baby yet. As a result, I did not make it to the airport in time and missed my flight. And there were NO other flights that could get me there in time to deliver my $10K lecture. BIG MISTAKE. But, it was a good learning point about how I had to approach running my business as a mom. Now, I ALWAYS include a buffer so that doesn’t happen again!!
How long have you attended canfitpro events?
We have been attending 1-3 years.
What is the percentage of Canadian business you currently have?
We have more than 50%.
How do you plan to grow your Canadian Business in the next 12-24 months?
In April of 2020 we will be going on the road and delivering our first Life Coaching Certification course and Brain Health and Wellness retreat in Costa Rica. Me (Mindy) and 2 of my staff were there last spring to figure out all the details and we are very excited!
Do you have a favourite quote or saying you try to live by each day?
It’s the Universe.