April 9, 2025

What makes a great coach? Is it knowledge of movement? A well-written program? According to Dr. Anna Swisher, it’s something deeper—connection.

At Canfitpro GLOBAL 2025, we’re excited to welcome Dr. Swisher, Director of Coach Development and Sport Science at USA Weightlifting, to the keynote stage. With over a decade of experience as a coach, sport scientist, and educator, she has trained thousands of coaches around the world to lead with purpose, empathy, and authenticity.

Her session, “Coaching for Connection: The Keys to Fun, Effective, and Client-Centered Training,” focuses on the human side of coaching. For Dr. Swisher, great coaching goes beyond technique—it’s about building trust-based relationships that inspire motivation and drive results. “The best coaches don’t just prescribe workouts—they create experiences,” she says.

Attendees can expect to learn how to design client-centered training environments that feel engaging, empowering, and above all, fun. Whether you’re a personal trainer, group instructor, or sport coach, her strategies will help you turn every session into the best hour of your client’s day.

What sets Dr. Swisher apart is her authenticity. When she’s not educating coaches, she’s living a grounded life on her Appalachian farm with her husband, two daughters, and colonies of bees. Her down-to-earth presence makes her message even more powerful: effective coaching is rooted in genuine connection.

If you’re looking to re-energize your coaching approach and make a lasting impact on your clients, don’t miss Dr. Swisher’s keynote at Canfitpro GLOBAL 2025. Learn how to move beyond the workout and coach with connection, motivation, and impact.

Join us and be inspired to coach with more heart, more skill, and more purpose.