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Position Title: Marketing & Communications Manager
Full Time, Permanent
Reports to:
Director of Operations
110-225 Select Ave., Toronto
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About canfitpro

canfitpro is the largest provider of education in the Canadian fitness industry. Founded in 1993 as a voice for all fitness professionals, canfitpro delivers accessible, quality education, certifications, conferences, trade shows, and membership services. canfitpro’s over 24,000 members include some of the world’s best fitness professionals, health club operators, industry suppliers, and fitness consumers.

Our passion is our purpose - canfitpro inspires fitness as a desired career and lifestyle to create positive change in the lives of others.


As canfitpro’s Marketing & Communications Manager, you are responsible for leading all canfitpro marketing efforts, including brand image and corporate marketing strategy. This role is responsible for the development and management of day-to-day communication and marketing projects with the primary objective of increasing sales and engagement through social media, website, email, SEO, programmatic ads, and other emerging marketing channels. This role includes the planning, directing, and coordinating of marketing strategies with the management team within the context of canfitpro’s purpose, mission, and vision.

Summary of Duties and Responsibilities

  • Developing, planning, and executing digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising
    • Managing content calendars to develop marketing strategies consistent across all channels.
    • Collaborate with internal teams to optimize member experience
    • Oversee marketing automation plans and ensure integration with CRM
  • Measure the performance of all digital marketing campaigns and provide additional analysis
    • Monitor and analyze data through various sources, including Google Analytics, marketing surveys, programmatic results, heatmaps, social media insights.
    • Monitor and track department and team KPIS’s
    • Develop a marketing budget and ensure marketing and advertising allocations are met
  • Evaluate emerging trends and technologies. Provide thought leadership and perspective for adoption where appropriate
    • Brainstorm new and creative growth strategies
    • Identify trends and insights, and optimize spend and performance based on the insights
    • collaborate with an internal Public Relations Team and external agencies to create and implement a media relations strategy
  • Manages direct reports and the people requirements of the Department/Team using provided tools and resources to ensure the successful execution of all key responsibilities and tasks, retention of great talent, and high Associate engagement.
    • Facilitates recruitment of direct reports alongside the Talent Acquisition Department to ensure adequate resourcing based on approved Department/Team budget.
    • Leads the onboarding, coaching, learning, development, and performance management of all direct reports to ensure a positive and safe working experience.

Who You Are


  • Minimum of post-secondary education or equivalent experience in Marketing and/or Communications


  • 5 + years’ experience in a marketing supervisor or management role
  • 5 + years in digital marketing, communications, or related disciplines
  • 2 + years Managing Projects including budgets - preferred
  • Experience and interest in the fitness industry is an asset - preferred

Knowledge, Skills & Abilities

  • Proven marketing success in driving revenue & profitability and engagement
  • Strong understanding of digital marketing including SEM, SEO, social media, programmatic for advertising and generating sales
  • Ability to excel in a team environment to ensure seamless collaboration
  • Build strong relationships with all levels of the organization as well as external partners, sponsors, vendors, and contractors
  • Excellent time management, planning and organizational skills
  • Deep understanding of marketing funnels through automation, drips, nurture journeys and proven ability to increase lead capture and reduce churn
  • Strong knowledge of Microsoft applications, marketing automation platforms, CRMs (MS Dynamics), social media managers (, Social Sprout), WordPress
  • Ability and willingness to embody canfitpro’s Core Values: Customer Mindset, Commitment, Curiosity, Cultivate a Passion for Fitness, Caring Community

Employment Conditions

  • This position is currently on a work from home basis and the canfitpro Home Office is at 225 Select Ave. Toronto
  • Mainly weekdays, occasional evenings, and weekends
  • Occasionally work off-site and travel may be required (currently paused due to the pandemic)

What’s in it for you?

  • To help lead canfitpro in its vision- we aspire to deliver accessible learning experiences to a global audience, making fitness and mental health a part of personal wellness for everyone
  • FREE Fitness membership for yourself and a friend/family member
  • Group benefits plan designed to meet employees’ basic and life-changing benefits needs
  • FREE Zoom yoga, stretching and meditation sessions
  • Monthly Diversity, Equity and Inclusion Lunch & Learns to create and support a culture of learning, unlearning and celebrating our differences
  • You will receive a paid day off during your birthday month every year
  • Associates can apply for a sponsorship to receive funding towards registration of an event that encourages physical fitness
  • Your career development is supported through free online learning in all areas of our business and a clear learning path will be personalized for your goals. canfitpro also supports external education related to your current or future role up to $1,000 per year
  • canfitpro provides access to our certifications and continuing education at no cost
  • Fun and energetic atmosphere to come to every day!

canfitpro is committed to creating a diverse, inclusive and equitable environment to empower and create access and opportunity for all. We welcome applications from people of all underrepresented groups, including (but not limited to) people of any gender, age, or religion, members of the LGBTQIA2+ community, BIPOC and other underrepresented races and nationalities, veterans and anyone who may contribute to the further diversification of canfitpro.

canfitpro is an equal opportunity employer. Upon request, we will make accommodations available during the recruitment process to applicants with disabilities.