Fitness Business Spotlight: Rose Buddha
1. What type of business are you?
Rose Buddha is a sustainable athleisure wear and accessories brand, that uses recycled materials and natural & organic fibers. Every product is handmade with joy in Canada.
Our mission?
Give you an option in order to significantly reduce fashion industry’s carbon footprint. We want to change how things are made. Better for the people, better for the planet.
We are ethically made
We love and respect all people. We stand behind the principle that we are all interconnected and that behind every product, there’s a person. We love to know every person involved in each link of our production chain. We treat them as we would wish to be treated ourselves. We wouldn’t be able to sleep at night if we knew our products were created at the expense of victimized people. We also have a commitment to purchase core products from independent local suppliers.
2. Tell us about your business
Rose Buddha started 4 years ago with a big 300$ and a huge desire to change things, change the world… 2 women, 2 mom that wanted to do better, create something that matter, respecting people and the planet.
Our Manifesto
When you open your closet, do you find yourself bombarded with clothes, but with nothing to wear? Are all the tags marked “Made in China” or “Made in Bangladesh?” Is just about everything pilled and falling apart, and sewn out of fabrics whose origins and composition we continue to ignore?
We are all in the same boat, stuck in an industry that pressures us to consume more and more at an increasingly faster rate.
The cycle forces us to renew our wardrobe constantly. To keep up with this pace, we’re confined to the cheapest options. It has become imperative that we shift our paradigm and learn how our clothes are made and where they come from.
Sustainability. Ethics. Transparency.
Why not bring these words back into fashion?
We’re fed up with clothing that’s made under problematic conditions that require our brothers and sisters to be treated like animals. To follow the latest trends, we have to endlessly revamp our closets, and we don’t want to pay top dollar over and over again. That’s enough. From the very first stitch to the final product, we’re asking for transparency.
Disposable fashion entails a high human cost. Our environment also pays an enormous price.
We know that our planet is racing to its end. We pollute, claiming there’s nothing to be done. In a world where everyone says it’s too late, we’re asking for transparency. We’re asking for a cleaner industry, one that respects its people.
To do so, we each have a big role to play. By getting informed, we can become conscious consumers. We have the power to create a shift by changing a few of our habits. At RB, we’re proposing an alternative to an industry that no longer reflects our values.
We’ve given you the choice to fill your closets with eco-responsible clothing that’s made with respect for others.
Join RB’s movement toward a responsible and respectful industry.
3. How long have you been in the industry?
Four years
4. What has been your greatest challenge as a business owner/operator and how did you overcome it?
Respecting our values through our company expansion. It would have been easy to choose the path of money first… to leave our values behind. Instead, we made sure that it was in first place in all of our actions.
5. What do you hope your buyers achieve within your product/service?
Choosing Rose Buddha is choosing a lifestyle. It’s making a choice to buy a product that makes you feel amazing without sacrificing respect and values. It’s feeling great, beautiful while choosing a product made in Canada, by an amazing Canadian company. Rose Buddha creates smiles on women faces 😊
6. Tell us your greatest memory/highlight in your career
Being in front of our computer and watching LIVE the first-ever legging that was sold! The start of an amazing adventure!
7. How do you plan to grow your Canadian business in the next 12-24 months?
We are just starting to explore the English Canadian market. We are well established in Quebec and ready to have all Canadian women discover Rose Buddha.