BY NATHALIE PLAMONDON-THOMAS, 8 TIMES INTERNATIONAL NO.1 BESTSELLING AUTHOR & TRANSFORMATION EXPERT
Even before the unprecedented times we live in with the global pandemic, a vast majority of industries were shifting their focus to offer online options and use technology to expand their reach. Now, full disclaimer: I am a brain specialist and transformation expert. I am not a technical person. I am an entrepreneur just like you who has successfully used technology and learned on my own dime how to put technology to my service. I had lots of followers on my social media channels, lots of interaction but somehow, it did not translate into money in my bank account. I figured out how to use technology to save time, be more efficient, work faster, smarter and mostly how to transform leads into paying clients.
In the fitness industry and the service industry in general, exchanging time for money is the norm. What if you could find a way to get paid for your intellectual property? All the sweat and hard work that you put into becoming the fitness expert that you are today is not necessarily fully compensated with the hourly rate your clients pay. Bringing your business online, or part of it will contribute to generate income when you are not necessarily with your clients.
A HOME BASE
The first step is to make sure you set up a “home-base” for yourself where you will re-direct all traffic from social media and marketing efforts. Have a place, like your own website, where you will redirect your followers for an eventual transaction with you.
Know what you are offering. Pick and lane and know who you are serving. What problem are your solving? Who do you love working with? Who is your perfect client? Where to find them? Build a brand for yourself with a clear message and attractive promise statement.
Before buying a full training package with you, your prospects will need to notice you. Eventually, after you have sent them some free content (like a weekly blog, a monthly newsletter, free video exercises, nutrition tips, etc.), they will be more likely to start spending money for more. It is not yet time to offer them your expensive package. Just like when you date: you first see someone you like, you make them notice you, then you have a few chats, you get them to like you, then you ask them for coffee, then maybe dinner, then it becomes more serious, you live together for a while and eventually, you drop on your knee and pop the big question. You don’t ask someone to marry you on your first date. You will need to have smaller offerings first.
That is what technology can help you with. You can get organized with different apps, shortcuts, web-services and plug-ins, that will automate the growth of your relationships until the “wedding day.”