Len Fridman is a fitness business expert and successful entrepreneur. Len is the CEO and Co-Founder of WellnessLiving. In 2009 he started a local boot-camp that soon grew into multiple locations across the country. He created the MetaBody Yoga and Fitness Pass, with over 60,000 active clients. Len saw a need in the market for reliable, cost-effective business management software. And so along with his childhood friend Sasha Davids, the two created WellnessLiving, to help bootstrap business owners, just like them.