Your Experience Designer. Shay is a creator, connector, educator and guide. Co-Founder of Fitness Career Mastery, an international career development platform, educational podcast and consulting agency for fitness creators and business owners and the creator of the Group X Conservatory. With over a decade working with studio owners and instructors all over the world. Shay’s purpose is to help professionals create meaningful and memorable experiences through movement, music and story for the clients they are meant to serve.