van den Born, Sander

As CMTO at GoodLife Fitness, Sander van den Born is responsible for leading the strategic direction for the next evolution of GoodLife’s Marketing, Digital and Information Technology areas of the business. As GoodLife Fitness thrives to be the best Live and Digital Gym in the World, Sander and his team aim to support the business in achieving this goal by making sure their members and associates have the best possible fitness experience whenever or wherever they are using their services.