Fitness clubs are constantly seeking innovative ways to generate revenue and creatively market to their members. Quebecor Out-Of-Home, a leading digital signage network with over 17,000 ad faces in Canada offers a comprehensive digital signage solution for fitness clubs.

Quebecor Out-of-Home promises to creatively market to your members, guests, and to your community at NO cost to your business. Our all-inclusive range of features is designed to elevate your club’s communication, marketing, and sales efforts to boost revenue. Turnkey installation and equipment financed by Quebecor Out-of-Home is a 100% winning partnership.

Enhance Brand Visibility, Member and Community Engagement

Leveraging Quebecor Out-of-Home’s turnkey solution allows fitness clubs to enhance brand visibility, engage members effectively with pertinent club information and internal marketing campaigns, reach the broader community and create new revenue streams boosting profitability.

You can seamlessly enable improved internal communication with your members and external communication within your community. With very little effort you can share club information, promotions, and updates, fostering a stronger connection with your members. Plus, you can connect to your community with free advertising on Quebecor Out-of-Home screens in local malls and service stations. This combination will elevate your marketing efforts to generate revenue.

Our platform complements your existing member entertainment system by adding strategically placed digital screens. These screens can also display valuable content, including current news, sports headlines, health tips, and local weather updates.

This enhances the overall experience for members to remain engaged and entertained during their time at the gym.

Access to a Complete Digital Communication Tool

You will have access to Connect, Quebecor Out-of-Home’s easy-to-use online tool you use to manage, edit/modify, schedule, and upload content to effectively provide club information and promote internal marketing campaigns to your members. It is as simple as posting on social media. Our centralized platform streamlines your communication efforts, ensuring your messages reach your members in a timely and engaging manner.

Earn Passive Revenue Effortlessly

Quebecor Out-of-Home offers dynamic advertising spaces that are monetized by Quebecor Out-of-Home partnering with external businesses. Quebecor Out-of-Home dedicated sales team handles advertising sales, allowing your club to earn passive revenue effortlessly. Quebecor Out-of-Home sells – YOU collect!

How it Works

Quebecor Out-of-Home’s turnkey, NO cost solution provides a comprehensive and lucrative approach for fitness clubs to communicate. Here are some key advantages.

TURNKEY Solution

  • Digital TV screens, equipment, installation, maintenance, and tech support are included.
  • You have access to Connect, our online content management tool to manage, schedule, modify/edit, upload your content in real time.
  • Easy to adapt with no disruption to your business.

Boost Communication, Marketing and Sales

  • You control pushing club information and marketing to your members and guests inside your club through TV screens provided by Quebecor Out-of-Home.
  • Free advertising is available outside your club on Quebecor Out-of-Home screens in local shopping malls, service stations, and convenience stores.

Hassle Free Set-up and Integration

  • No need to download, install or update separate publishing software on your computer.
  • Quebecor Out-of-Home’s online platform provides all the necessary tools through your computer, tablet, or smartphone’s web browser.

FINANCIAL Return

  • No financial investment is required.
  • Revenue Sharing = New Revenue from Quebecor Out-of-Home advertising sales
    • Quebecor Out-of-Home sells – YOU collect.

In today’s competitive landscape, fitness clubs must innovate to drive revenue and engagement. Quebecor Out-of-Home’s comprehensive approach delivers a cohesive digital communication edge, elevating marketing strategies to unlock benefits like enhanced brand visibility and effective member communication that reaches new audiences resulting in generating new revenue.

ABOUT THE AUTHOR

Perry Tucciarone is the Director, Business Development – Quebecor – Out-Of-Home NEO, a division of the Quebecor OOH network. Perry leads the expansion and development of Quebecor’s presence in fitness facilities across Canada.

Prior to Quebecor, he successfully owned, managed, and consulted fitness clubs for 25+ years. His wealth of industry knowledge and long-standing professional relationships is a significant asset to advance the growth of Quebecor OOH throughout Canada.