Build It and They Will Come

BY JEFF TIESSEN, PARASPORT® ONTARIO EXECUTIVE DIRECTOR AND 3-TIME PARALYMPIAN First, who are “they”? Well, in this case “they” are potential clients with disabilities for your fitness facility. Build “what” you might be quizzing next? Well, that depends. It could be one of two things, or both. Both would be best actually… particularly if we’re…

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