Elevating Women’s Health & LeadHERship

Elevating women’s health and leadership is important for the fitness industry. Women in Leadership is one of canfitpro’s pillars and reflects our company’s commitment to diversity, equity, and inclusion. Women leaders bring diverse perspectives and innovative ideas, which directly impact the health of companies. Having women in leadership roles has been shown to improve collaboration…

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Four Questions to Spring into a New Quarter and Elevate Your Fitness Business

The arrival of spring brings innovation, revitalized energy, new beginnings, and fresh growth. As we enter a new period of quarterly growth, this is a time to seize the energy of renewal to help your fitness business soar to the next level. Overcoming procrastination is crucial for business growth and longevity. Everyone faces procrastination in…

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Uphold Standards of Practice by Fostering a Culture of Education & Certification

The fitness industry is exciting to work in because of its constant, diverse, and fast-paced evolution of teaching, training, and technological innovation. Every year canfitpro draws insights from the experiences of thousands of fitness professionals and business owners across Canada and this year’s Fitness Trends survey unveils a fascinating panorama of the industry’s future. Brace…

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How to Contribute to Building the Inclusive Fitness Movement

An exciting shift has been building in our fitness industry, where we are focusing on building fitness spaces and businesses that are inclusive and diverse. Why is this important? So that we can attract, recruit, and retain people of diverse cultures, backgrounds, and body types. By doing so, we are working towards a more resilient…

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Understand Fitness Trends and Uplevel Your Business Strategy for 2024

With the new year comes a chance to set ambitious new goals and a fresh perspective to take your fitness business and career to new heights. The end of one year and the start of the next is an exciting time when researchers and experts globally share predictions on the future of fitness through various…

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12 Ways to Make “Movement as Medicine” your Mantra this Month

In today’s fast-paced world, the concept of “Movement as Medicine” has emerged as a powerful mantra for overall health and well-being. Beyond physical fitness, this concept supports the profound mind-body benefits of regular exercise, of which many of us who work in the health and fitness industry are acutely aware of and promote in our…

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How To Create More Diverse and Inclusive Fitness Marketing

When was the last time you took a moment to pause and reflect on who you are attracting to your facility and how you can use your fitness marketing imagery to be more inviting and inclusive with your brand image? In this blog, we share insights and perspectives from three industry experts on creating more diverse…

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Embracing Collaboration and Connection for Sustainable Business Growth

Embracing Collaboration Blog - Featured Image

The fitness industry, like all industries, is in a constant state of flux, undergoing disruptive changes as new talent enters the workforce and familiar faces bid farewell. Simultaneously, the evolving needs of individuals in pursuit of personal well-being are reshaping the landscape. To ensure longevity and success, it is crucial for businesses to adapt, shift…

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Using the Principles of Active Recovery to Support a Thriving Fitness Business

Active Recovery Blog -Featured Image

Active recovery was the fifth top trend on canfitpro’s Top 10 Fitness Trends for 2023. Fitness professionals appreciate the significance of active recovery for maintaining a healthy mind and body. Active recovery does not mean “do nothing”, rather, alternative types of exercise that support your body in an effort to optimize function and performance, promote…

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