How To Avoid the Gym Dead Zone This Summer

How To Avoid the Gym Dead Zone This Summer- Featured Blog

By Sara Hodson Ah, summer. There is nothing nicer than the long days of summer where we not only have more daylight hours to fill, but the pace is a little slower and everyone smiles more. Our members are out walking, running, biking and hiking, going to cottages or away on vacation to far off…

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Recalibrating The Fitness Industry  

Recalibrating The Fitness Industry - Featured Photo

By Sara Hodson  The New Year is traditionally the busiest time in the fitness industry: clubs packed with members, classes with waitlists, and gym lovers and newcomers determined to hit New Year goals. Research shows that resolutions might not work, but we are hard-wired to try and make positive changes with the start of each…

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Canada’s ACTION Plan

Wordpress featured photo - Sara Hodson

By Sara Hodson              No one could have imagined the explosion of online fitness when the world shut down in March 2020. No one could have foreseen this would not be short-lived, that the pandemic would persist, forcing the fitness industry into upheaval and rapid change. We had to adapt quickly – my own business, LIVE WELL Exercise…

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The Poundemic: Shifting the Conversation Around Weight Loss

pounddemic weight loss 2021

Almost half of all Canadians experienced weight gain over COVID. As our provinces are re-starting and re-opening, we are going to gain members who are focused on weight loss. As fitness professionals, it is our responsibility to support and guide our members while also providing evidence-based programming, information, and tools.    There has been a concerning word circulating in the media: the…

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It is NEAT to MOVE

When we look back on the pandemic and how it affected our physical and mental health, we will be able to gather a great amount of insight to understand how and why we move.  This is evident in what happened when the world entered lockdown in March 2020, and we took NEAT out of our…

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The Future of Fitness in Canada

The Future of Fitness in Canada 

Together we will move.  The last 14 months have proven something fundamental to Canadians.  Our health has never been more important.   Health is wealth.  And it is the only currency we need.     Prior to the pandemic, the fitness industry in Canada was booming, we employed 150,000 people, servicing six million Canadians who held gym memberships. The needle was moving in…

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