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The Perfect Elevator Pitch

The elevator pitch gets its name from the context where the message needs to be brief and persuasive in order to quickly spark interest in what you do. You are...

The Future of Fitness Instructors

By Nicky Coyne The days of the leg warmers, leotards, sweat bands, and curly perms (for men and women) have well and truly passed and so has the job title...

Tap Into Your Goldmine of Happy Clients

By Mark Campbell As a measurement of our success as trainers, referrals often stand up as one of those markers that say “Wow! I AM doing a good job”. Most...

Painless Prospecting: How to Talk to New Leads and Book Consults!

Are you a smooth prospector, or does the thought of approaching and talking to new people make you cringe? Do you depend upon others for leads? Prospecting for new clients...

Millennials and Baby Boomers: Cashing In On Their Unique Purchasing and Fitness Behaviors

By Mark Williamson, Co-Founder of ClubIntel If your fitness business finds itself bewildered by the conflicting beliefs and behaviors of Baby Boomers and Millennials, you are not alone – this...

Be Memorable: Sharing knowledge with clients increases their success

By Claudiu Popa, PTS, OAS As certified personal trainers, we all have our individual notions and even catch phrases that clients associate with the pursuit of fitness. Chances are, you...