We’re Closed

By | Business

Once again, many Fitness Clubs and Studios across Canada are being forced to close their doors.  The solitary unknown is, for how long?  This past Spring, when doors closed to flatten the curve and the spread of the virus, no one knew that it would be several months before they would reopen or the residual effects of the member’s confidence returning to a previously familiar space.

During the closures, gyms responded as expected, with temporary layoffs to immediately reduce expenses or face the risk of a permanent closure.  Thousands of fitness professionals and professionals working in the Fitness Industry across Canada were impacted by these decisions, including but not limited to Fitness Instructors and Personal Trainers, leaving many asking, “What do we do now?”.

The response to this question led to the sweeping emergence of Virtual Fitness and start of several new fitness businesses.  Fitness professionals started launching their brands online utilizing the many video streaming platforms.  Questions about the best microphones, audio plug-ins, royalty-free music, liability insurance for online training were some of the top inquiries we received at canfitpro.  Opposite to the rise of virtual training were trainers that refused to go online.  The idea of training online went against their values and beliefs as their practice was centered around the safety and effectiveness of in-person training.

With Summer approaching and benefits of the great outdoors, both groups would look ahead to taking their practice to parks, fields, and backyards, frankly anywhere to see their clients again and build community.  This was refreshing, but it was also very brief.

In comes the second-wave.  The rising case counts and growing concern for public health has led to the second mass closure and gyms are at risk of survival.

This time can be your time!

With doors closed, Fitness Professionals are again taking matters into their own hands, launching their individual Fitness Businesses once again.  What may have been a considered a temporary solution for instructors and trainers may become a permanent future.  With thousands of certified professional members that need to make a living for themselves, canfitpro has partnered with a number of companies that offer services and products to help.  Our newest partner OWNR, is a third-party business designed to make it easy and affordable for you to start, manage, and grow your business.

OWNR helps new businesses get registered using a full-service approach including name search, registration, and further support with logo design, brand materials, website design, and more with the use of technology and seamless customer service.  To learn more, visit our partner page.

Check out other canfitpro Partners that can help your fitness business success:

How many times have you talked yourself out of starting your own fitness business?  How many times have you started and gave up too soon?  Remember, every successful fitness business started somewhere with something, and that something was belief in oneself.  So, the next time you ask yourself why someone would decide to choose you, remind yourself, WHY NOT YOU?

You have what it takes to become an owner, so no more waiting.  The doors on the club may say ‘We’re Closed’, but yours is ‘Now Open’!

Robert Robinson
Diversity & Inclusion Committee, Chair
Manager, B2B Sales & Strategic Partnerships


About Robert Robinson

Robert Robinson is the Manager of B2B Sales & Strategic Partnerships at canfitpro and a certified Personal Training Specialist for over 7 years. He led the revision of the current edition of canfitpro’s Personal Training Specialist program and now oversees the B2B Business Unit. Robert is an experienced sales professional with over 15 years in the financial and fitness industry. His personal focus is to enlighten others about making individual and collective choices for positive change.

Business Member Spotlight: Gleevie

By | Business

What type of business are you?

Gleevie brings customers joy and accessibility while keeping an environmentally friendly mindset with innovative products.

Tell us about your business?

Glee/ Vie
Glee meaning joy, vie meaning life.
Gleevie’s reusable collection (silicone food storage bag and collapsible coffee cups) and portable blenders bring you joy and accessibility while keeping an environmentally friendly mindset.

How long have you been in the industry?

We rebranded and launched our signature product, Blen2Go Portable Blender, in October 2019, and since then our business is booming with clients' love and support.

What attracted you to the fitness industry?

We've always loved staying healthy and active, which has helped us stay motivated. However, as entrepreneurs, we often at times find it hard to keep everything on track; work, fitness, healthy diet, family, etc. Therefore, we wanted to create something that's easier and more convenient while pursuing a healthy and active lifestyle.

 What has been your greatest challenge as a business owner/operator and how did you overcome it?

The greatest challenge we've encountered was getting visibility while all the in-person events were canceled due to COVID-19. Blen2Go always does super well at in-person events since customers can personally experience the functions and the power of the blender. As such the close down has hit our business very hard. We had to adapt and come up with creative strategies that would showcase our blenders to our customers, regardless they are on the go or staying at home. What we did was create various fun recipes by using Blen2Go, and consistently showed up on social media and engaged with our customers and audience. Showing our customers how to stay healthy while staying at home with Blen2Go, and how to use it to make multiple fun recipes was definitely a life saver to our business during this challenging time.

What do you hope your buyers achieve within your product/service?

With Gleevie products, we hope our clients could feel as though having, and maintaining a productive and healthy lifestyle is not as hard as it may seems. It can be accessible and easy!

Tell us your greatest memory/highlight in your career?

The moment when our clients told us that our products have made their life so much easier and healthier with a bright smile.

How long have you attended canfitpro events?

2020 actually is our first year attending a canfitpro event. We are really looking forward to connect with the canfitpro audience via the virtual trade show.

What is the percentage of Canadian business you currently have?

Around 65% of our clients are based in Canada.

How do you plan to grow your Canadian business in the next 12-24 months?

We plan to attend virtual trade shows in Canada to connect with potential clients. We will also connect with more Canadian gym-goers and fitness lovers, and share our products with them. Next, we will provide our Canadian community with products with great value for the holiday season. Last, we will show up consistently on social media, and maintain relationship with our Canadian customers.

Visit our website!

How To Get Your Studio Profitable And Growing Again During COVID-19

By | Business

By Sean Greeley, NPE Founder & CEO

We’ve been through arguably the most damaging period of the fitness industry’s history. Studios and gyms have lost many clients and a lot of revenue. Everyone’s trying to figure out what to do next.

You may be questioning:

  • Am I going to lose money?
  • Will my clients ever come back?
  • Will I just burn cash?
  • Is it even worth it to try and rebuild my business?

The answer is YES… you CAN re-engineer a more profitable, high cash-flow fitness business.

But to do that you’ll need to reassess your business… and be willing to make changes. These changes might be small, or might require complete overhaul of everything in your business.

The fact is there IS still tremendous demand for fitness services in the market. People still want to lose weight, get stronger, look better, get out of pain, and more. And they’re willing to pay for support to solve their problems and achieve their goals.

It’s the way we deliver value to the client through our services offerings, how the business model is engineered to make a profit, and how you go to market with finding and signing up new clients that must evolve.

Let’s explore each of these further….

How does your business deliver value to the client?

We measure value with an equation: Value = Client Experience + Relationships + Results

When you deliver great value to clients, price no longer becomes an issue. Because clients aren’t buying on price, they are paying for the great value they receive.

Client experience refers to the experience someone has at every ‘touch point’ with your business.  What is their experience when they call you on the phone, walk in through your doors, interact with your team? All of these things (and more) contribute to their experience of doing business with you.

Relationships are also extremely important to clients. When they feel part of a community, connected to your team, to you, and have friends that they look forward to seeing, they receive something invaluable.

Results are about the transformation. That usually involves not just a physical transformation of some kind, but a mental and emotional one too. Fitness impacts every area of our life when it comes to our health, relationships, career and more. The more results we get, the more that spills over into every area of our lives.

All those add up to the value you provide your client. And they will pay premium prices for that value, which in turn means more profits for you.  

How is your business model engineered to make a profit?

Whether you want to serve clients online or offline, or through private, semi-private, or group delivery of services, there are lots of ways to make money and run a profitable business.

Profit is engineered by managing the numbers that drive your model. There are 7 questions you need to answer to start engineering more success:

1. What’s your model? Group, semi-private, private.

2. What’s your pricing and packaging? Program, commitment level, sessions per  week, and weekly investment. This can be complicated and it’s important to get support in making decisions in this area of your business.

3. What are your gross profit margins? You need about 60-85%, depending on  your model.

4. What are your income goals? How much do you want to earn? Not just take  home pay, but consider the amount of profit that you’ll be required to reinvest in the business for continued growth and success.

5. What are your expenses? You need to know your cost structure, and the relationships between fixed and variable expenses.

6. What’s your average client value? How much money does each client bring in?

7. How many NET clients do you need to hit your goals? This is your most important number you need to know and focus on to succeed.

You can’t track seven numbers in your head at the same time.

But you can focus on ONE NUMBER (such as NET CLIENTS) that when you hit it… ensures your business works as planned and you achieve all your financial goals.

How will your business find and sign up new clients right now?

Think strategically. You don’t want to just “promote” your services with free trials or discounts. Instead, get clear on your ideal client. Get clear on the messaging and offer that will actually solve their problems. Educate prospects on how to solve a problem with content marketing. And inspire them with success stories.

Next, master your sales system so you’ll know how to communicate with your ideal client in an effective way. We teach the 7-step AUTO-CLOSER® Sales System that shows you how to lead conversations with prospects in a way that uncovers their needs and inspires them to commit to their goals.

Finally, you need to get some easy and inexpensive wins to drive in the right clients with:

  • Networking (online & offline)
  • Content marketing (education + offers)
  • Public Speaking
  • Referrals
  • Bring a Friend Campaigns
  • Advertising (online & offline)
  • Partnerships (local business alliances)
  • What else?

These strategies will start driving in the right clients you can help, with an upgraded business model that delivers more profits and cash flow.


Yes, the fitness industry has been through the wringer, but you can rebuild and grow a highly profitable fitness business with the right strategies, plan, and action steps.

The first key is to increase the value you deliver to your clients. Next, re-engineer your business model by answering the 7 questions to improve profitability.

Finally, stop discounting and using promos. Instead, think strategically about finding and signing up new clients – while also focusing on quick wins to get clients in the door right away.

No matter what disruptions have occurred in the fitness industry, people need your help now more than ever.

Deliver the value they need, engineer a profitable business model, and get a sales and marketing plan in place to attract great clients and help more people achieve their goals.

About Sean Greeley

Sean Greeley, Founder and CEO of NPE, has an unrelenting passion for empowering fitness business owners to grow their business and create the life they want. Since 2006, NPE has helped over 45,000+ fitness professionals and studio owners to grow their business, take home more money, and have the time freedom to enjoy it.

To learn more about finding your Thrive Zone and the steps you need to take next, register for a free eCourse “Your Fitness Business Model 2.0: Increase Your Studio/Gym Revenue After COVID-19: A step-by-step guide to delivering more value to clients, upgrading your business model, and increasing your profits & cash flow”. Go to:

La Coalition Nationale Des Salles D’entrainements Adopte Des Mesures Extraordinaires

By | Business


La sécurité, et la santé mentale et physique sont une priorité absolue ;

la survie de cette industrie de 4 milliards de dollars, mise sous une pression économique sans précédent, est remise en question
sans un appui gouvernemental adéquat.

« Les Canadiens risquent fort de voir disparaitre plusieurs établissements d’entrainement physique de leur voisinage. »

EDMONTON, Alb., 20 octobre 2020 – La principale priorité de plus de 6000 établissements de conditionnement physique du Canada est de faire en sorte que tous les Canadiens profitent d’un environnement hautement sécuritaire pour se concentrer sur leur santé physique et mentale pendant cette période pandémique sans précédent.

Le Conseil canadien de l’industrie du conditionnement physique (CCICP) s’est engagé à satisfaire, voire à surpasser les directives émises par le gouvernement et les autorités sanitaires qui se sont avérées efficaces pour réduire les risques de transmission du virus. Le CCICP s’est également engagé à collaborer avec les fonctionnaires de la santé publique et du gouvernement pour établir les consignes et les règles visant à mettre en priorité la santé et la sécurité.

« Nous connaissons les effets positifs de l’exercice sur la santé physique, psychologique et sociale des gens, et nous sommes engagés à fournir des solutions sécuritaires, nous dit Scott Wilderman, président du CCICP, nous souhaitons travailler à titre de partenaire actif avec les autorités gouvernementales et sanitaires et les aider à prendre des décisions factuelles pour protéger nos membres et nos employés, et nous permettre de garder nos portes ouvertes. »

« Nous accueillons à nouveau un nombre croissant de personnes dans nos établissements, mais nous avons désespérément besoin du soutien gouvernemental pour assurer notre viabilité dans ce nouveau contexte de restrictions et de fermetures ponctuelles. »

Les établissements de conditionnement physique canadiens génèrent des revenus annuels de près de 4 milliards de dollars et emploient des dizaines de milliers de personnes. Le CCICP représente toutes les classes d’établissement, des plus grands réseaux — Énergie Cardio, GoodLife Fitness, Orangetheory Fitness, MOVATI Athletic, GYMVMT, Trevor Linden Club 16, etc. — aux milliers de studios et clubs indépendants qui luttent également pour survivre dans un contexte de restrictions de capacité, de fermetures ponctuelles, et de menaces de fermetures futures.

« En tant que propriétaire d’une petite entreprise, la fermeture du printemps a contribué à disséminer nos moyens financiers, dit Jeff Ardron, président directeur général du Fitness Unlimited Athletic Club à Maple Ridge en Colombie-Britannique, nous avons pu rouvrir, mais ce ne sont pas toutes les salles d’entrainement et tous les studios qui ont eu la même chance. Nous avons obtenu l’appui de nos membres, mais si nous devions fermer une seconde fois, je ne suis pas certain de ce qui adviendrait. »

« Actuellement, la plupart des établissements opèrent à environ 60 pour cent de leurs revenus d’avant-Covid, dit Wilderman, du coup, ils ont investi d’importantes sommes pour se procurer des équipements de protection individuelle, des produits de nettoyage et de désinfection, et pour former leur personnel, et c’est sans compter les autres dépenses liées aux mesures de protection des employés et des membres. Les Canadiens risquent fort de voir disparaitre plusieurs établissements d’entrainement physique de leur voisinage. »

Parallèlement à l’industrie du conditionnement physique, les entreprises connexes telles que vendeurs et fournisseurs de vêtements d’entrainement, d’équipement, de suppléments alimentaires, les entreprises d’entretien ménager, et les propriétaires ou sociétés immobilières, etc. ont toutes été durement touchées.

Depuis les fermetures imposées dans le cadre du confinement du printemps dernier, le CCICP a travaillé en étroite collaboration avec ses filiales provinciales pour fournir des directives et des normes conformes à celles émises par la santé publique. Ces efforts ont permis aux établissements de rouvrir avec prudence et de manière responsable l’été dernier et de poursuivre leurs activités.

Les établissements membres du CCICP sont reconnus pour exploiter des entreprises sécuritaires et pour leur respect infaillible des consignes. Parmi ces dernières, les membres du CCICP se sont engagés à :

  • Augmenter la fréquence et la rigueur du nettoyage ;
  • Mettre à la disposition du personnel et des membres une plus grande variété de produits de nettoyage et de désinfection de qualité supérieure ;
  • Offrir la possibilité de réserver une plage horaire pour son entrainement ou de faire des entrainements de durée limitée, ce qui simplifie également le suivi de contacts ;
  • Utiliser les services de surveillants ou « d’ambassadeurs de conformité » qui voient à ce que les membres et le personnel respectent les normes de sécurité renforcées ;
  • Prévoir suffisamment d’espace entre les appareils et l’équipement en ayant recours à diverses méthodes de marquage au sol pour assurer une distanciation physique appropriée ;
  • Rendre obligatoire l’utilisation efficace des protocoles en lien à l’ÉPI ;

Les protocoles adoptés par les membres du CCICP garantissent que l’industrie est prête à appuyer les individus dans leur démarche santé de la meilleure façon qui soit ; le Dr Sharkawy, spécialiste canadien en maladies infectieuses, basé à Toronto en Ontario, a affirmé que « Les établissements de conditionnement physique peuvent jouer un rôle crucial contre le stress, et dans le maintien d’une bonne santé en temps de pandémie… » (Twitter @SharkawyMD)

Depuis leur réouverture initiale post-confinement, les établissements de conditionnement physique canadiens cumulent plus de 20 millions d’entrainements. L’une des clés du succès de l’industrie est sa capacité unique de contrôler et faire le suivi de qui s’entraine dans ses clubs et ses studios. Grâce à la lecture numérique des cartes de membres, d’applications mobiles et de surveillance en personne, les installations sont en mesure de gérer activement la distanciation physique à même leurs établissements. Si une exposition au virus était suspectée, les exploitants de l’établissement pourraient alerter toute personne pouvant être affectée plus rapidement et avec plus d’exactitude que le pourrait une entreprise de toute autre nature.

« Les exploitants des salles d’entrainement de l’Ontario et du Québec travaillent jour et nuit pour maintenir la confiance de leurs membres, employés, et des autorités sanitaires, dit Wilderman, c’est malheureux que, contrairement à toute autre industrie, quelques incidents isolés aient attiré une attention disproportionnée lorsque les normes et les protocoles n’ont pas été respectés — par les membres ou les exploitants. Des milliers d’établissements de conditionnement physique ont repris leurs activités de façon sécuritaire, ont accueilli les membres, et sont prêts à faire face à une nouvelle vague de la COVID-19, le cas échéant. »

« Nous continuerons de travailler ensemble pour protéger nos employés, nos membres et nos communautés et d’offrir l’environnement le plus sécuritaire possible.  Il est de l’intérêt de tout un chacun de faire en sorte que nous soyons tous en sécurité, en bonne condition physique, et mentalement sains. »

À propos du CCICP

Le Conseil canadien de l’industrie du conditionnement physique (CCICP) est l’association professionnelle sans but lucratif qui représente la voix des exploitants d’établissements de conditionnement physique du Canada. Représentant plus de 6 000 établissements, avec plus de 6 millions de membres à travers le pays, le CCICP poursuit un programme législatif dans l’espoir d’améliorer l’industrie du conditionnement physique pour les consommateurs et les exploitants. Le CCICP vise la collaboration de l’industrie et du gouvernement pour améliorer la santé et le niveau d’activité physique des Canadiens.

Pour plus de renseignements, ou pour planifier une entrevue avec un exploitant d’établissement de conditionnement physique :

Trisha Sarker, directrice générale, Conseil Canadien de l’industrie du conditionnement physique (CCICP), 780-908-1710

Positivity and Focus in 2020

By | Business

2020 has been a wild ride for the fitness industry. This year will go down in the history books. We’ve experienced a wide range of emotions, from fear as the pandemic began to surge in Canada with limited science available, to shock when we closed studio doors due to public health orders.

What I settled on was positivity. No amount of dwelling and worrying is going to change the fact that we are facing an unprecedented situation in our industry, that is out of our control. We cannot control the science nor can we argue with the public health officials who are tasked with keeping an entire population safe. What we can control is how our members experience Oxygen during this time.

So, with a positive mindset, we have focused on our membership, keeping them engaged in fitness and health through a virtual experience with Oxygen.

Our Virtual Studio option has also created a secondary revenue stream for studios as well as a new lead generating process that allows new potential members to get confident with our wide range of classes before experiencing them in studio, with the FAR Infrared heat.

While it has been challenging learning to change a business model quickly and having everyone adapt to the changes at a rapid rate to meet the needs of all the consumers, the pandemic has given us the opportunity to refocus on our roots. It’s given us some time for pause, to think of the future and prepare for it with meaning and purpose. Our continued interest in new franchise opportunities indicates that prospective studio owners are looking towards their future, and exploring how studio ownership can improve their lifestyle while making a positive impact on health & wellness in their communities..

Studios that have opened this year are opening at half capacity and we’ve had to make adjustments regionally, based on current public health orders of a region. Each region has its unique set of challenges, and our team has been dedicated to crafting opening plans and supporting the opening of each studio individually, with creativity and new ideas.

One thing that has remained constant and will continue to be a constant, is our dedication to our member and staff health. It’s been a top priority to keep our studios clean, and keeping the flow of traffic in and out of our studios safe for everyone during this time. This commitment has become part of our brand culture in a short period of time. While we look towards the end of the restrictions and a COVID- free world, we continue to focus on staying positive and adapting.

Photo features Jen Hamilton CEO of Oxygen Yoga & Fitness, , Melissa Hansens, Operations Manager, Sean and Sherry Bannerman, Owners of Oxygen Yoga & Fitness North Oshawa.

About Jen Hamilton

Jen Hamilton, CEO of Oxygen Yoga & Fitness, has been a dynamic and compelling leader in the fitness industry for over 18 years. Jen’s creativity and vibrant personality is the driving force behind Oxygen’s culture, strength, and continued growth. Her innovation and inventive style created the yoga fusion model that has set Oxygen Yoga & Fitness apart as the industry leader it is today. Jen has been nominated for the RBC Women’s Entrepreneur of the year in Canada (2015, 2016, 2017, 2018) and the Ernst & Young Entrepreneur of the year award (2008, 2016) and Oxygen Yoga & Fitness has received the Canadian Franchisee’s choice award multiple years in a row, just to name a few. By understanding that being open and vulnerable to feedback, and diversity of thought are essential to the growth of any organization, Jen continues to focus on building the Oxygen brand by surrounding herself with a team that is constantly brainstorming and implementing new ideas to keep things fresh and exciting for the ever-expanding membership base.

National Coalition Of Fitness Clubs Taking Measures to Support COVID-Weary Fit Pros

By | Business


Safety, and mental and physical health are top priorities;

$4-billion industry under intense economic pressure, at risk without adequate government support;

“Canadians are in real danger of losing many of their neighborhood gyms and boutique studios”

EDMONTON, AB, October 20, 2020 – Keeping everyone in Canada as safe as possible and focused on their physical and mental health during an unprecedented pandemic is the guiding priority of more than 6,000 fitness clubs, gyms, and studios from coast-to-coast.

Fitness Industry Council of Canada (FIC) has committed to meeting or exceeding government and health authority guidelines that have been proven to be effective at minimizing risk and virus transmission. FIC has also committed to working collaboratively with health and government officials to develop guidelines and regulations that prioritize health and safety.

“We know the positive impact exercise has on the physical, psychological, and social health of people, and are committed to providing safe solutions,” said Scott Wildeman, President, FIC. “We want to work as an active partner with government and healthcare officials and help them make evidence-based decisions to protect our members and employees — and keep our doors open.”

“We’re welcoming back increasing numbers of people in our gyms and studios, but we also desperately need government support to ensure we remain sustainable in this new normal of restrictions and shutdowns.”

Canadian fitness facilities generate nearly $4 billion in revenue annually and employ tens of thousands of people. FIC represents all levels of facilities, from the largest chains – GoodLife Fitness, Orangetheory Fitness, MOVATI Athletic, Énergie Cardio, GYMVMT, Trevor Linden Club 16, etc. – to the thousands of smaller, independent studios and gyms that are also struggling to survive amid capacity restrictions, rolling closures and threats of future shutdowns.

“As a small business owner, the shutdown in the spring stretched finances about as far as they could possibly go,” said Jeff Ardron, President and GM of Fitness Unlimited Athletic Club in Maple Ridge, B.C. “We were able to reopen, but not all gyms and studios were as lucky. We have received a lot of support from our members, but if another closure were to happen, I’m not sure what the outcome would be.”

“Most fitness facilities are operating at approximately 60 per cent of the pre-pandemic revenues,” said Wildeman. “At the same time, they’ve made significant investments in additional personal protective equipment, cleaning and sanitizing equipment, staff training, in addition to other measures to protect their employees and members. Canadians are in real danger of losing many of their neighborhood gyms and boutique studios.”

In association to the fitness club industry, businesses that depend on this industry such as vendors, suppliers, fitness apparel, supplement industry, cleaning companies, landlords/real estate companies, etc. have all been harshly affected.

Since the pandemic closed fitness facilities in the spring, FIC has worked closely with its provincial divisions to provide public-health-approved guidelines and standards. These efforts allowed fitness facilities to reopen carefully and responsibly in the summer, and to continue ongoing operations.

FIC member facilities are known to operate safe businesses and follow a strict set of guidelines. Among the guidelines, FIC members have committed to:

  • Increase cleaning frequency and intensity
  • Provide greater availability of hospital-grade and cleaning and disinfecting supplies
  • Provide pre-book and/or time limited workouts (which also ensures contact tracing)
  • Employ monitor and/or “compliance ambassadors” who ensure members and staff are following the enhanced safety standards
  • Include adequate spacing of all equipment and marking/blocking on gyms floors to ensure proper distancing
  • Mandate effective PPE usage protocols

The protocols followed by FIC members ensure that the industry is ready to support individuals in the best way possible when it comes to their wellbeing. Dr. Sharkawy, a Canadian Infectious Disease Specialist from Toronto, ON, states that “Gyms, fitness studios can play a vital role in combatting stress, maintaining health during a pandemic…” (via Twitter @SharkawyMD).

To date, Canadian fitness clubs, gyms and studios have accommodated more than 20-million workouts since gyms and studios initially reopened after the nationwide spring shutdown. A critical key to its success is the industry’s unparalleled ability to control and track who is working out in their clubs and studios. Using electronic card swipes, mobile apps and in-person monitoring, facilities are actively managing the social distancing and traffic flow within their facilities. If a suspected exposure is identified, fitness operators can alert anyone potentially impacted more quickly and more accurately than other businesses.

“Ontario gyms are working around the clock to maintain the trust of our members, our employees and public health officials,” said Wildeman. “It’s unfortunate that, like other industries, a few isolated incidents have garnered disproportionate attention where standards and protocols were not followed — by members or operators. Thousands of fitness facilities have reopened safely, welcomed members back and are well prepared for any additional waves of COVID-19.”

“We’re going to continue to work together to protect our employees, members and communities and offer the safest environments we can. It’s in all our interests to keep everyone safe, physically fit and mentally healthy.”

About FIC

Fitness Industry Council of Canada (FIC) is the not-for profit trade association that represents the voice of fitness facility operators across Canada. Representing more than 6,000 facilities with more than six-million members nationwide, FIC pursues a legislative agenda in the hope of bettering the fitness industry for both consumers and operators. FIC aims to work with both industry and government to improve the health and physical activity levels of Canadians.

For more information, or to arrange an interview at a fitness facility:

Trisha Sarker, Executive Director, Fitness Industry Council of Canada (FIC), 780-908-1710

canfitpro 2020 Virtual Series: October

By | Business

We hope you continued to enjoy the first-ever canfitpro 2020 Virtual Series! Thank you for riding with us to make the October event a success! We hope your experience with us was positive and successful, as we couldn’t have done it without you.

Please remember to check your email to fill out a post-event survey to help increase their effectiveness in the future.

Take a look at some of the event highlight photos:


What you missed...

  • OPENING KEYNOTE: THINK Yourself CONFIDENT: Find Confidence & Clarity to Make Money living Your Purpose with Nathalie Plamondon-Thomas
  • PROFIT MINDSET & BUSINESS STRATEGY for Studio Owners with Sean Greely
  • KEISER: RUSH with Sergio Velasco

What's coming in November

Muscle & Mindset: Creating Group Online Programming for Today’s Women
With Lisa Mastracchio
Sat. Nov. 14 | 9:45 AM EST

Experience a 'Muscle and Mindset' workout and walk away with tips, tools, and strategies to help you create your very own successful group online training program.

Your Walk is Whack!

With Kennedy Lodato & Jason Persaud
Sat. Nov. 14 | 11:45 AM EST

Delve into the detective science of failed Biomechanics and the global implications of ambulation on all of those systems and how they impact your fitness and health.

Transform Yourself into a Kick Ass Version of You
With Maureen (Mo) Hagan & Nathalie Plamondon-Thomas
Sat. Nov. 14 | 1:15 PM EST

Learn from the STYLE-L.I.S.T. assessment tool what your personality style is, what are your strengths, weaknesses and how to transform into a kickass version of yourself.


Cocoon Fitness Pod®

DTS Fitness Education

Fitness Industry Council of Canada

Fitness Marketing Group

Functional Movement Systems



GoodLife Fitness

Human Kinetics Canada


Life Fitness

Matrix Fitness Canada

Mobility Tape

Muscle Activation Techniques®

New Era Grafix


One Day to Wellness


Pelvienne Wellness Inc.

Pliteq Inc.

PLUS FIT Accessories


Power WearHouse Inc.

Productive Fitness




Trainer Plus



VTMN Packs


STRONG Nation™

We hope to see you back in November for our last Virtual Series event of 2020, with incredible learning opportunities from world-class presenters!

Register for the November sessions!

Thank you again and hope to see you soon!


Photo credit: Dawn Bowman Photography

De- “MIST”ifying Fogging and Spraying

By | Business

The process of “fogging” has been used for years as a solution in remediation and pest control, while the process of disinfecting has been a traditional one of bleach and rag for even longer than that. Over time, technology has advanced in commercial kitchens, food manufacturing facilities and barns, disinfecting with fog and foam-based products that cover all surfaces. And, in the last decade, disinfectant spraying and fogging have both been used as a way to clean spaces such as classrooms and locker rooms, but was limited to who used this. Until this year, when suddenly fogging is a process that nearly EVERY business is now considering.

In the fitness industry right now, there are more challenges then ever to keep spaces clean and disinfected.  Trying to balance how to be time efficient, cost efficient and do the right thing has been forced upon the industry in new ways.

Let’s break fogging down and de-mystify what it is all about by answering some of the most common questions that we get below!

You can also learn more about the difference between cleaning and disinfecting, what dwell time is, and how we can support you with telling your “clean story” to members and clients by watching a pre-recorded webinar

What is Disinfectant Fogging and Spraying?

Disinfectant fogging and spraying is the process of using a piece of equipment (fogger or sprayer) to disperse disinfectant into a specific space. In the case of a fogger, the disinfectant travels through a high-speed vortex and is atomized into a fine mist or “fog”.  In the case of a sprayer, the disinfectant is “charged” as it exits the sprayer so that it attaches and wraps around a surface.

Why would I choose fogging or spraying over elbow grease?

Two words: Time and Efficiency! The solution of good old-fashioned elbow grease works, but this means that every surface in a room needs to be cleaned manually. This is time consuming, allows more room for error (how often do you clean EVERY light switch?), and does not take into account dwell time (the length of time wet disinfectant needs to sit on a surface to actually disinfect it).

With fogging or spraying, once a room has been cleaned (the process of eliminating debris and dirt), the fogger or sprayer will do the work for you! In about a quarter of the time, every nook and cranny of a room will be covered with a layer of disinfectant that will eat all surface bacteria and viruses.

But is it safe?

100%!!! People have been fogging and spraying for a long time, but that does not mean SAFETY shouldn’t be considered when fogging and spraying as there are a few things to take into consideration.  First, what TYPE of disinfectant is being used? Secondly, what PPE makes sense for that disinfectant?

You should also consider the spaces and WHO/WHAT will be in the space. Just because you can pour it into a fogger or sprayer does not mean that you SHOULD! You also need to consider that when you fog/ spray, the disinfectant is changing from a liquid state to an atomized state. This is why we always advise working with experts who understand not only their product, but others as well!

How do I know it works?

Similar to manually disinfecting, when disinfecting with a fogger or sprayer, the best way to know the efficacy of the treatment is to perform tests. This is the same as with manual cleaning. With fogging and spraying, you can assess coverage of disinfectant with testing papers to ensure that all areas have been covered. We have completed swab tests and can demonstrate the efficacy.  The most important part is making sure the surface stays wet for the amount of time the label says it needs to.  Whether fogging or manually cleaning.

Fogging and spraying is a cost-effective way to ensure a COMPLETE and DEEP disinfecting of your space.  Whether you have a service provider complete the work for you or you choose to purchase equipment and disinfectant solutions on your own, Go Fog It can support all your disinfecting needs in one place!

We are super excited to announce your member rewards discount click here to receive 10% off any purchase of Botanical Disinfectant, Fogging or Spraying Equipment, or Training and Certification. Use Discount code: CANFITPRO10

Visit by clicking this link.


The Long Road Back

By | Business

By Mario Mavrides

Without question the global pandemic has challenged the way we in the fitness industry conduct business.

The global shutdown of most of our facilities and gyms has necessitated creative approaches to operations as an act of outright survival in most cases. For many gyms, this creativity has indeed helped them make it through to the other side of forced closures, and massive reduction in revenues and reopen their doors to the public.

Unfortunately, far too many facilities were unable to weather the storm, and thus closed their doors permanently.

Yet, for those businesses who remain viable in the face of such adversity, one can glean lessons to help improve and safeguard our businesses for the future.

One such lesson which came to prevalence is the value and importance of professional training. Be it small group, one-on-one, or even remote and virtual sessions, supervised training has again demonstrated its extraordinary value in member retention and revenue generation for many a gym. In fact, there have been multiple reports of as high as 90% of personal training clients returning upon reopening irrespective of age. This number of returning clients is drastically larger than that of general members, which in some cases is down below 30% (potentially lower in the over 50 demographic).

While the numbers above do represent the extremes of those data collected, the differential serves to illustrate the power a strong personal training department can have on mitigating the negative impact the pandemic has had on our industry. That said, make no mistake the benefits of a robust personal training offering go far beyond “disaster proofing” your business. A strong P/T department can help build a vibrant core of members who are focused on fitness, willing to support your business as something other than a simple commodity.

Facilities who managed to modify their practice via implementing alternative service methods to members, showed a clear advantage in client retention. One such remarkably effective approach was the liberal and intelligent use of online resources. Adapting their business to the use of online training tools by operators allowed them to virtually connect with existing members, and clients. This early and consistent connection proved a boon in providing a sense of community, connectivity, and inclusion.  By continuing to offer a relatively uninterrupted exercise experience, training clients who participated in weekly virtual training sessions with coaches were able to maintain forward progress, and more importantly satisfaction in their gym offerings. This satisfaction in turn clearly influenced participating members in their desire and willingness to return to the gym.

With many media outlets currently vociferously proclaiming the death of the gym membership as we know it, it is fair to assume members are leaving gyms in droves. If the various media claims are to be believed, former avid gym-goers have transitioned to home based primarily cardio based workouts provided by their hastily purchased dumbbells, treadmills, and other fitness equipment.

While certainly the scarcity of fitness equipment in the local retail outlets may support this contention, history clearly illustrates there should be a glut on the market of gently used treadmills, bikes and ellipticals in the coming months. Why? For the same reasons as always: Most cardio centric workouts rarely provide enough meaningful or positive changes in body composition, muscular strength, or performance (the three most coveted reasons cited by most gym attendees). Therefore, for the dedicated gymgoer who aren’t necessarily interested in running or cycling for the sake of doing so, the need for a focused, results-based gym experience provided by a professionally guided training plan is invaluable and not likely to be realised at home.

Businesses who have understood the value of personal training as a “member retention” system have historically demonstrated a resilience to the inevitable “peaks and valleys” of operating in an uncertain environment at the best of times. Organizations, who have fostered a culture of a results-based fitness approach within their facilities have benefitted versus those who may espouse a more social or amenities-based value proposition to their member base.

While there is not anything inherently wrong with the aforementioned promotion of your facility as a social hub for members, doing so at the expense of the core offering of “fitness” may lead to some unintended outcomes.

Steam rooms, hot tubs, massage chairs and beds, juice bars, lounges and gathering places can all be wonderful and valuable additions to a gym and may indeed be a boon to member acquisition. However, these are amenities and services which can be provided, and probably to greater effect by other businesses who specialize in such things (i.e. restaurants, bars, and spas for example) and therefore not a core competency of a gym.

This is not to say a gym should not offer such services, in fact many a gym business has enjoyed increased revenue diversification and numbers from doing so. Rather it seems clear the members who prioritize physical progress and change over other “ancillary” offerings, are more likely to venture forward out of their imposed lockdowns and get back to achieving their physical goals at their gyms.

Essentially one can draw a clear correlation between members who have returned and those who place import on achieving their goals. Clearly members who have invested a meaningful amount of time, effort, and money into personal training fall into this latter category and take the pursuit of results seriously. Thus, clients who prioritized fitness goals, and placed value on the relationship developed with their trainers demonstrated a seemingly greater willingness to get back to their gyms, their trainers and ultimately their healthy habits.

About Mario Mavrides

A 25 year veteran of the fitness industry  (with the bumps to prove it) Mario has successfully worked with most of the major players in North America. From business development to certification, education and training Mario has provided support and guidance to thousands of individual trainers, and operators on how to grow and build a strong, vibrant fitness business.

Most recently as an active member of the Fitness Industry Council of Canada and it’s Ontario Coalition, Mario has played a leading role in creating and advocating the #practicesafefitness initiative, a framework developed to help operators provide a safe exercise experience for their members.

Currently based out of the new TapOut Fitness brand’s flagship in Woodbridge, ( Ontario, Mario can be reached via email at

canfitpro 2020 Virtual Series: September

By | Business

We hope you continued to enjoy the first-ever canfitpro 2020 Virtual Series. Your continuous support made the September event a success! We hope your experience with us was positive and successful, as we couldn’t have done it without you. Thank you from all of us at canfitpro!

Please remember to check your email to fill out a post-event survey to help increase their effectiveness in the future.

Take a look at some of the event highlight photos:


What you missed...

  • Make 6 Figures Teaching Online While You Sleep! With Sadie Nardini
  • WORLD OF DANCE U-Jam House Party With Sheldon McBee & Nikki Snow
  • 10 Proven Principles for Success in Business (And Life) With Sean Greely

What's coming in OCTOBER

OPENING KEYNOTE: THINK Yourself® CONFIDENT: Find Confidence & Clarity to Make Money living Your Purpose
With Nathalie Plamondon-Thomas
Sat. Oct. 17 | 8:30 AM EST

Learn from 8 times No.1 Bestselling Author and Confidence Expert, the key to unlock your full potential.

With Sean Greely
Sat. Oct. 17 | 1:15 PM EST
In this session, you’ll get the tools needed to THINK DIFFERENTLY and win.

With Sergio Velasco
Sat. Oct. 17 | 11:45 AM EST

This workshop takes interval training and delivers it in a way that is both challenging and empowering.



Cocoon Fitness Pod®

Fitness Industry Council of Canada

Fitness Marketing Group

Functional Movement Systems



GoodLife Fitness

Human Kinetics Canada

Life Fitness

Matrix Fitness Canada


Mobility Tape

Muscle Activation Techniques®

New Era Grafix


One Day to Wellness


Oxygen Yoga & Fitness Inc.

PL3Y Inc.

Pliteq Inc.


POUND - Rockout. Workout.

Power WearHouse Inc.

SoulBody Fitness



Trainer Plus


Venus Concept Inc.

VTMN Packs

World of Dance U-Jam Fitness

YogaFit Worldwide Inc.


STRONG Nation™

We hope to see you back in October for sessions in French, spin/cycling education and more incredible learning opportunities from world-class presenters.

Register for the October sessions!

Thank you again and hope to see you soon!



Photo credit: Dawn Bowman Photography