Category

Business

Vendor Spotlight: Centre for Applied Neuroscience

By | Business

What type of business are you?

We are an Education business.

Tell us about your business?

We offer Life Coaching, Life Coaching Certification, Brain Health & Wellness Workshops, MicroDegrees in Psychological Neuroscience, Yoga, Mindfulness, and Meditation.

How long have you been in the industry?

We have been in business more than 10 years.

What attracted you to the fitness industry?

Many of our coaches are also personal trainers. Myself (Mandy Wintink), the CEO of the company, is also a competitive athlete.

What has been your greatest challenge as a business owner/operator and how did you overcome it?

We find traditional marketing the hardest. We prefer authentic networking and it has worked very well. But reaching out to potential partners like canfitpro is one way I’m overcoming it!

What do you hope your buyers achieve within your product/service?

Improved life satisfaction, direction in their career, support for their path, provocative questioning that leads to confidence and reassurance.

Tell us your greatest memory/highlight in your career?

I (Mindy) was flying to Atlanta to deliver a big keynote lecture on the Neuroscience of Success Through Failure. I didn’t plan my flight properly, due mostly to being a new mom and not having left my baby yet. As a result, I did not make it to the airport in time and missed my flight. And there were NO other flights that could get me there in time to deliver my $10K lecture. BIG MISTAKE. But, it was a good learning point about how I had to approach running my business as a mom. Now, I ALWAYS include a buffer so that doesn’t happen again!!

How long have you attended canfitpro events?

We have been attending 1-3 years.

What is the percentage of Canadian business you currently have?

We have more than 50%.

How do you plan to grow your Canadian Business in the next 12-24 months?

In April of 2020 we will be going on the road and delivering our first Life Coaching Certification course and Brain Health and Wellness retreat in Costa Rica. Me (Mindy) and 2 of my staff were there last spring to figure out all the details and we are very excited!

Do you have a favourite quote or saying you try to live by each day?

It’s the Universe.

Brand it with MUSIC

By | Business

By Amadou Tall, Entandem

As people prepare for the New Year, “get in shape” and “hit the gym” are likely to top their resolutions list, and music could make a huge difference in keeping them motivated and committed.

Music is a marketing tool, and research from the Music Drives Fitness study reveals that more than half of active Canadians said that when they hear music they like in an exercise class, they’re likely to tell their friends about the gym.

Nearly four in ten believe that with music playing, it feels like the gym cares more about their experience. And nearly one-third feel good knowing that they don’t have to worry about bringing their own music to work out.

But to use music effectively, picking any old playlist to run in the background is a mistake. Music is far more powerful when used strategically. After all, music brings business to life, especially at fitness studios and gym facilities. Making music an integral part of your brand, with the right expertise, can positively affect your bottom line.

Music can even directly influence how customers view their gym – especially Millennials. Upon hearing a workout-appropriate, curated playlist at the gym, one in three of them believe the gym is of high quality, and one in four think the gym is “trendy” or “cool.” And eight out of ten women agree that music pushes them to finish a difficult exercise class at the gym.

So, when music is integral to your brand and business strategy, it can play an important role in maintaining the high-energy, motivational spirit of exercise classes, and can inspire your clients to get the most out of their workout.

When you’re evaluating the music in your gym, ask yourself these three questions:

  1. Does the music you’re playing reflect your gym’s brand, as well as the needs and expectations of your members and clients?
  2. Are you spending the time and effort to tailor unique, curated playlists with a fresh, high-energy mood to keep your members motivated?
  3. Have you asked your staff for their opinion, and are you open to their feedback?

Walk through any good fitness club and you’re probably surrounded by music. This is by design. The best gym owners know that music creates an energizing atmosphere for their business, and it’s worth the time to maximize ROI.  As more and more gyms and fitness facilities use music strategically to drive their marketing efforts and build their brand, they’ll continue to reap the rewards — like higher traffic, greater customer satisfaction, and increased loyalty.

How important is music to workout experiences?

 

Click here to view the full infographic.

Click here to view the full infographic.

About Amadou Tall

Amadou Tall is Director of Entandem, a new company jointly owned by RE:SOUND and SOCAN that ensures that music creators and publishers are compensated for the use of their music in public through simplified licensing. Music license payments are returned to music creators and publishers in the form of royalties, ensuring that more music can be created.

For more information about responsible music licensing for your fitness facilities and activities, go to: www.entandemlicensing.com.

Liability Risk and Protecting Your Business

By | Business

By Murray Mackenzie, C.I.P.

As we approach winter and a new year, it provides us with time to reflect on the past, as well as all of the events and challenges we have yet to face in 2020.  One of those challenges in the fitness industry can be finding adequate insurance coverages at an affordable cost.  For those who have already participated in our program offering preferred rates and coverages for canfitpro members, we thank you for your past support and hope we have earned your continued business and confidence in our insurance and service offerings.  However, we recognize there are many people each year that are new to the industry, as well as those who may have opted not to carry insurance in the past.

Whether it is the exposure from providing advice as a professional trainer, to the maintenance and operation of fitness equipment and premises, in our litigious world we live in, one cannot afford to ignore the consequences of a lack of/inadequate liability insurance.  Accidents happen every day, ranging from personal injuries, equipment malfunction, slip and falls, to situations arising out of liability based on professional advice.  None of us are exempt from these potential exposures, and a comprehensive insurance program offers the protection needed for your business:

-Insurance for either the building that is owned and occupied as a fitness operation, or if space in the building is leased, Tenants Legal Liability to cover you for damage to the premises you occupy.

-Coverage for your contents including fitness equipment, furniture, fixtures, tenants improvements and electronic data processing equipment such as laptops and desk computers, servers, copiers and fax machines.

-Liability for your operations.  This can be based on either number of members or revenue of the business, or in the case of our program, a flat charge for fitness instructors.  Make sure this includes professional liability for advice you give to your customers, as well as abuse coverage for claims that may result from your interaction with clients.

-Crime coverage should protect you from employee dishonesty, theft, cheque or computer fraud, hold up, and electronic transfer.

-Auto fleet insurance for any vehicles owned and operated in the company name

-Directors and Officers liability to cover the D&O’s of your business for their personal assets in case of a lawsuit against them with respect to their activities as a D&O.

-A fairly new coverage that is becoming more relevant and unfortunately prevalent in our society is cyber-attack coverage.    In case of a hack in to your system this will help to recover from financial loss and the cost of notifying affected customers as well as recovering from the situation.

Insurance is there to protect you in the event of an unforeseen accident or occurrence.  These coverages noted above are a good starting point for an effective insurance program but is by no means an exhaustive list of coverage considerations.  For a more complete explanation and insurance review, please contact here.

We wish you all the best in the New Year and hope we can be of service to you in the near future.

About Murray Mackenzie, C.I.P.

Murray MacKenzie, C.I.P., B.Comm., is Senior Vice President of Commercial Insurance at Gallagher. Murray has been working in the insurance industry for over 30 years. He is a graduate of McMaster University. Contact him at murray_mackenzie@ajg.com or visit ajgcanada.com/canfitpro

The Emergence of Striking and Boxing in Gym and Clubs

By | Business

By Ben McDonald

Jab, cross, hook and uppercut, the sweet science of boxing has risen in popularity from back alley gyms dedicated to the art of pugilism to the shiny big box gyms with some sessions even running in almost nightclub type environments!!

After being involved in the sport for well over 2 decades this acceleration in popularity makes me happy, but we must be aware this is a double-edged sword!!

Boxing training has many benefits if done in the right way from cardio vascular improvements through to being protective of joints, learning a self defence skill to integrating multi planar and athletic movement into sessions the list goes on, however if done incorrectly boxing training can be highly detrimental to our clients.

Historically boxing has been a sport that was started at an early age that followed the rules of any other sport, structured development over time!! First you’d learn stance, then punches and so on, building up all the time to sparring and potentially stepping into the ring to pit your skills against an opponent. All the time in this process you’re building resilience and capacity, with the rise of popularity we’re seeing this process being skipped!! Older participants are turning up to gyms and jumping straight into the ‘meat and potatoes’ of heavy bag work without learning the basics first. The 3 most injured sites of the body are the shoulders, low back and knees, at every opportunity we must make sure we are bullet proofing those areas for our clients/participants!!   So, how do we do that?  The very first step is to make sure our clients have the CAPACITY for the DEMAND of the sport or session, so let’s assess them because if we aren’t assessing we’re guessing!!

3 simple assessments I like to use are:

  • Push up and glide: this assesses the scapular under load, if our clients scaps aren’t stable under a static load they have no business asking the scaps to stabilise dynamically
  • Torsion control: helps to assess the client’s rotary stability, with rotation you must be able to RESIST before you ASSIST
  • Single leg step down: this assesses hip and trunk stability; the glutes are the engine and need to be in the game

These 3 assessments will give us an idea of areas of opportunity to work on which will help us offset potential injury. The next step is to teach the client to breathe, WHAT?! BREATHE?! Yes, that’s right!!  We must be diaphragmatically breathing to develop stability of the core, proximal stability for distal mobility, diaphragmatic breathing creates intra abdominal pressure which will help support the low back.  Breathing is a fundamental component of everything we do, it’s the absolute foundation and is powerful beyond belief!! We could easily do a series of articles on breathing, however lets move on!! An important consideration is what the client does during the day and what their mobility and stability are like, are they hyper mobile? Are they a little ‘tight’? we want to prep them for the session so make sure and give them a specific and personalised mobility and movement prep sequence, you’ve got to be WARM to PERFORM!!!

Once we’ve made sure the client has the CAPACITY to box, we must spend time teaching correct technique starting with stance and building up to punches confirming the movements along the way, does the jab come straight from the shoulder?  Does the client rotate on the back foot when throwing the cross?  Drill the skill!! WOOHOO!! The client looks good!! IT’S TIMEEEE!!!  We’ve done our due diligence and now the client can introduce some impact, try to build up steadily with this, impact on joints that aren’t used to it can cause some issues so don’t jump straight to 3 min rounds of going crazy on a heavy bag!!  Slowly, slowly catchee monkey!!  WOW!!  Seems like a lot!!  It’s a process as is any other skill learned, some people move a little faster some a little slower but following a process will help them be successful in the long run.  At DTS Fitness Education our vision statement is ‘Longevity and painfree living for everyone’ if we make sure our clients are good to go with boxing we can set them up for success long term. If you’d like to see videos of all of the above please visit our website.

This mini course is completely FREE!!

Get the Bag Training Basics FREE course and visit the DTS Fitness Education website.

About Ben McDonald

Ben McDonald is the Director Of Education at DTS Fitness Education. Ben has an extensive background in combat sports spanning well over 2 decades.  Ben has worked with beginners through to world champions.  Everything DTS Fitness Education do is viewed through a filter of ‘Longevity and pain free movement for everyone’

Skill Acquisition – How to Become Your Best Self in the Fitness Industry

By | Business

By Karyn Silenzi, canfitpro PRO TRAINER

Anyone who works in the fitness industry has an innate desire to better the world. We want our clients to move better, we want our members to feel better, and we, as trainers or group fitness instructors, always want to be better than we were yesterday. But how do you move from mediocre to creating magic in those interactions? It doesn’t happen overnight, and it takes a lot of reflection, both on what we did, what we can do, and what we need to change to improve those interactions. Here are some ideas on becoming the best fitness professional you’re able to be.

Step 1: Seek out a mentor

Engaging with a mentor can be a formalized event or an informal relationship. Think about all the people who influence you in the fitness professional arena; it could be a co-worker, an Instagram star, or a person you learn from on a Facebook fitness group. It doesn’t matter how long you’ve been in this game, someone is always doing something better.

Ask yourself what it is about what this person does that you admire so much. Is it how they interact with members around them? Is it how they are able to create flawless routines or provide training programs with ease? Is it the ease with how they talk, move, or look? Once you determine that, you’ll get a sense as to what attracts you to them, and chances are that will be the type of fitness professional you want to emulate. Once you have determined what it is, approach them with an opportunity to enter into a mentoring relationship.

Reach out and ask them if they have the time to sit down either on skype, Facebook, or face-to-face to talk about some key things. When it is time to speak with this person, make sure you have written down, and are ready to discuss, all relevant topics. You may only have one opportunity to talk to this person, or if you are lucky, you may have made a relationship where they encourage you to reach out to them again. But do realize that everyone is busy and have many things that need to get done in the same 24 hours. Be grateful for any and all opportunities to have someone share their work, thoughts, and insight with you.

It may feel awkward at first so try not to engage in a rapid-fire question and answer session. You will be amazed at the amount of knowledge and wisdom people are willing to share if you just sit back and be open to their experiences. Most people in this profession want others to succeed and people that mentor others have that desire x1000.

Don’t forget to show your appreciation for this person, either through public kudos, small tokens of your appreciation, or just letting them know how very important they are to you. Great friendships, working relationships, and business opportunities can grow from mentoring opportunities. Be prepared to give back. If you’ve ever worked with a mentor, you know how critical they have been in your success; the time will come when it’s your turn to lead others.

Step 2: Always be open to education and to learn from others

There is very little in exercise and movement that is brand new. HIIT training? It didn’t magically come into creation in the last decade. It’s been around almost 100 years, first used early in the 20th century and popularized later that century for improving performance of Olympic athletes.  Those clamshells and fire hydrants we’ve been focusing on over the last 15 years to activate and stimulate the smaller gluteal muscles? Jane Fonda was doing those in leg warmers and leotards back when that was the style. We are constantly learning about, using, and adapting key biomechanical or physiological training methodologies. It’s a process and it takes time to lean in and learn all that you can. And it never stops. A person who suggests that they know everything there is to know about exercise has not hit their full potential.

If you truly want to become better at something, you have to immerse yourself. Seek out experience and information in the area that you would like to improve upon. Be prepared to invest time, money, and patience. Nothing worth having ever came easily. Become a voracious learner, seek experience and exposure, don’t be afraid to ask questions, and then put it into action.

One of the worst things that can happen is attending a weekend conference, listening to a number of amazing presenters, writing things down, and then doing NOTHING with what you’ve learned. Make a game plan for success – immediately after attending a session, take five or 10 minutes and record yourself doing or practicing three key take-a-ways. Commit that you will follow up and include these golden nuggets of ideas or exercises in your next few classes. Whether it’s a new move, a sound bite, or piece of information that you want to share with others, make sure you put it into one or more of your sessions over the next couple of weeks. Then, review your notes and pick out three other things. Wash, rinse, and repeat. We know that we build habits by repeating patterns, so start building yours in your quest for success.

Step 3: Reflect

After every single class you teach or group session that you run, reflect on three things that you felt went really well and three things that you feel could have gone a bit differently. There’s always something to be learned after every interaction, good and bad.

The things that you felt went really well – make a promise to do those again. It could be your music selection, a combination of moves, or a focal point that you made obvious to your group at the beginning of your time with them. Remember these successes and come back to them. You don’t always have to do it the exact same way. Find alternative ways to say the same thing. Or alter a combination using the same moves, or mark that song that everyone reacted well to and put it somewhere else in your next playlist. Not only does this help you to plan a flawless session for next time, but it is also a huge confidence booster.

The “do differently” list – these can be little things or big things. Before digging deep into this, I want you to first remove emotion from it. Too often, the fear of failure holds us back from becoming our amazing selves. Think about why it didn’t go as well as you wanted it to and how you might change that experience next time. This could be something as simple as, “I wish I had remembered to turn down my music in the cool-down section”. Or it could be something bigger, “My members really didn’t understand that combination of moves the way that I wanted them to. It seemed to go a lot smoother in my head”.

You only have control over three things in your life – the thoughts you think, the images you visualize, and the actions your take.”~ Jack Canfield.

All too often I hear instructors or trainers talk about how they failed at something. It’s not a failure. The experience just didn’t turn out the way that you wanted or hoped it would. Once you’ve removed the emotional attachment to it, dig a little deeper to find out why it didn’t work. Could you have been clearer in how you explained it? Was it too advanced for the people who were in your class or group? Was it just a bad idea in the first place? We learn when we fail just as well as we can learn when we win. Make a conscious effort after every session or class you teach to think about this. You can write it down or you can keep a mental checklist in your head. But, as at the beginning of creating any type of habit, making it more of a formalized process will lead to consistency in this respect.

Step 4: See yourself how others see you

This is perhaps the hardest step. Video record or audio record yourself teaching a live session – don’t worry, everybody hates something about themselves. It could be the sound of your voice, something that you say multiple times throughout class, or the way you don’t like how your mouth moves when you speak. Take the time to review the class as if you were an evaluator.

Often, all of our attention and focus is on the people in front of us, and we forget about what we look and sound like. Once or twice a year, step back and see yourself as others do. How you move, how you cue, and how it was received. What were you able to accomplish? Was your class focus clear? Did you have positive and motivating interactions with clients? How was your form? Were your cues clear and varied? Did you provide a good workout?

Once you have evaluated yourself, be prepared to send that recording to a trusted mentor or work colleague so that they can do the same. This is where you need to harden up. We’re all okay being a little self-critical, but if that criticism comes from another individual, we need to accept it with grace. Check to see if there were areas of overlap, indicating you could spend a bit more time polishing that part of your class. If your self-evaluation and their evaluation points were significantly different, time to dig in and see how your perception is that much different from others. I do evaluations on several instructors each year. Some have been teaching three months, some have been teaching 30 years. It doesn’t matter how much your class or your people love you, there is always room for improvement. Often it’s something quite small or simple. Other times you may need to go back to the drawing board and change something that you’ve been doing for a long time. Be open to feedback and be prepared to change things going forward. Break the bad habits and build the ones that will lead you to success.

Step 5: What works for one may not work for another

Trying to change the essence of who you are will only leave you feeling like an imposter. Look at what makes you different from every other trainer or instructor and see if you can capitalize on that. We all bring something unique to the table and others are drawn to that. Find what makes you so….YOU! It could be your personal journey, your hopes and fears, your crazy outfits, or your myriad of experience. There is no such thing as a perfect instructor or personal trainer. We are all relatable in our own way. But once you have determined that, you can build your raving fan base and create additional opportunities for yourself.

At the end of the day, we are fitness professionals, but we are also ‘edutainers’ – educators and entertainers. People come to us for the experience and connection and that means you need to figure out what will keep them coming back. It’s a wonderful journey we are all on and we are fortunate to be here. Our lives are well served by constantly seeking out the opportunity for growth and additional skill acquisition.

About Karyn Silenzi

For 28 years Karyn Silenzi, canfitpro PRO TRAINER, has been active in the fitness industry. Provincial team athlete in rowing and national team athlete in triathlons, Karyn has worked and trained alongside Olympic and nationally ranked athletes and coaches.

You can visit her website www.calgaryfitnessinstructortraining.com or find her on Instagram and Facebook.

Business Member Spotlight: Fight Fitness

By | Business

What type of Facility are you?  

We are a Fitness Studio.

Tell us about your business?

Fight Fitness is the leading fitness company helping people make the difficult look easy. That’s why we call our clients ninjas!

Our services include fitness kickboxing, bootcamp and personal training with a supportive community that empowers people to burn fat, tone up and learn to kick butt in life.

How long have you been in the industry? 

We have been in business 8-10 years.

What attracted you to the fitness industry?

Joseph “Joe Fight” Hsiung is the CEO and Founder of Fight Fitness.

Having competed as an amateur kickboxer, he developed a program that regular people could do in a safe environment.

Eventually the program has grown to now over 2 studios serving over 400 members.

What made you choose to own/operate your own business?  

Seeing the lack fun workouts in a safe and systematic style, opening up a business was the next logical step to help serve more people and transform lives.

 What has been your greatest challenge as a business owner/operator and how did you overcome it? 

Building a team that serves clients with the same passion and purpose is now the ongoing challenge. We’ve overcome it by create tight communication rhythms with every team member and constantly investing in their growth and development.

 What do you hope your member’s achieve within your facility? 

Initially the goal is to improve their body composition, but we’d like to address their stability/mobility, strength, mindset and teach them  practical self defence skills.

 Tell us your greatest memory/highlight in your career? 

Still will always be hearing a heart felt transformation story from a client and how we’ve impacted not only them, but their families.

 How long have you been a Business Member? 

We have been members 1-3 years.

 Have you used a business coach to better educate you and your business? 

Yes.

If “Yes”, who?

We have used NPE Fitness.

Do you have a favourite quote or saying you try to live by each day?  

We are what we repeatedly do. Excellence, then is not an act but a habit.

New NPE Podcast: Secrets to Their Fitness Business Success

By | Business

Take your fitness business to the next level! 

Our business education partner NPE has just launched their new “Secrets to Their Fitness Business Success” Podcast and canfitpro’s COO Mo Hagan has been featured on one of the first episodes titled “Stand in (and Find) Your Strength To Grow.” You can listen, learn, and WIN over $25,000 in free prizes!

Fitness industry leaders and top business owners from around the world sit down with NPE Founder & CEO Sean Greeley to share their secrets, strategies, and step-by-step systems to turn your fitness passion into a highly profitable business. Since 2006, NPE has supported 45,000+ fitness professionals and business owners in 96+ countries with increasing their profits, revenue, and happiness with their business. Learn more (and register to win) at www.NPEFitness.com/podcast-canfitpro

 

Photo credit: Dawn Bowman

Top 5 Do’s and Don’ts When Hiring Fitness Professionals

By | Business

Are you sabotaging your staff recruiting process? Make your hiring bulletproof with these insights.

1

Don’t: Ask them where they see themselves in 3 to 5 years.

Do: Ask them what they are passionate about right now, and what they’re excited to learn about next

Career paths move quickly and understanding that hiring and onboarding are a big investment, few of us truly know where our industry paths will lead to. Instead of boring fit pros with a traditionally corporate question, connect with them by getting a better idea of their “why” so that you can quickly assess if it relates to the purpose of your business and the culture of your team.

2

Don’t: Spend weeks in the selection process and have them come in for multiple interviews.

Do: Assess hard skills, soft skills, and right fit at the first face to face meeting.

Most new fitness professionals looking for work want to find it quickly, and they aren’t looking for a lifetime commitment. Even a week between the interview and your offer could mean you’ve lost the right candidate. Sleep on it if you must but make an offer within 48 hours of the interviews. Go with your gut and trust that you can identify great candidates quickly thanks to “on the job” interviews and behavioral interviews that give excellent clues as to how they will handle working for you.

3

Don’t: Have them sign an exclusivity contract.

Do: Trust that staff are interested in multiple professional opportunities and a few side-hustles.

Careers are now more multifaceted that ever. Very few fitness professionals only have 1 work commitment; on top of training or teaching for you they write blogs, do online transformation, are engaged in multi-level marketing sales, coach and mentor others, etc. Exclusivity contracts indicate a lack of trust and start the relationship negatively. Instead, find out what else they have going on or better yet see if there are ways of collaborating vs seeing it as competitive to the success of your business.

4

Don’t: Paint a perfectly pretty picture of what it means to work for your business vs how bad your competitors run theirs.

Do: Speak respectfully of everyone dedicated to helping others get healthy and remain honest about your expectations.

No matter how wonderful and different you think you are, there will be some challenging aspects related to working for you. Being honest about those will clarify expectations and make performance goals much easier to attain. It will also create an environment where imperfections are respected and improvements are welcome, removing the temptation for blame and creating desire for growth.

5

Don’t: Hire them and let them fend for themselves because if you selected them, they must be awesome.

Do: Provide learning, mentorship, and safety to try in order to ensure growth.

The old leadership adage of “get out of their way” is misleading. A great leader understands what type of learning their staff desires, ensures mentorship, and then creates a safe environment for them to try and potentially fall along the way to growth. Along the way we provide candid feedback and positive solutions to keep them engaged and successful.

 

 Nathalie Lacombe, M. Sc.  Leadership coach, speaker, strategic partner.

Joyfully taking your leadership and business to the next level! Contact Natalie at nathalie@nathalielacombe.com

Vendor Spotlight: Altitude Athletic Training

By | Business

What type of facility are you?

Gym/Studio.

Tell us about your business?

We are a high performance training gym with an altitude training chamber.

What attracted you to the fitness industry?

Introducing a new concept to the industry.

What has been your greatest challenge as a business owner/operator and how did you overcome it?

Sales and awareness.

What do you hope your member’s achieve within your facility?

We hope to increase performance.

Tell us your greatest memory/highlight in your career?

Opening the gym.

How do you plan to grow your Canadian Business in the next 12-24 months?

Hiring good coaches.

Do you have a favourite quote or saying you try to live by each day?

Ideas are great, but execution is everything.

Start and Grow a Profitable Fitness Business–and Increase Your Profits, Revenue, and Happiness

By | Business

Many fitness professionals dream of starting and growing their own fitness business. They’ve put a lot of investment (both time and money) into getting certified … and they’re excited to get going. And then what happens? 

They get stuck and don’t progress. WHY? 

They fall into a trap. When most people think about growing their fitness business, they think “I just need more leads and clients.” Followed by: “How can I get more clients?” And then: “But really, where do I find more clients?”

But the problem with that line of thinking is that it almost always leads to a dead end. Truth is, there’s some hard strategizing and planning that needs to be done before you hit the accelerator on new client acquisition.

WARNING: If you DON’T review and address these critical areas of your business, things actually get WORSE when you add more clients into the mix (NOT better).

Where you need to begin is here: 

  1. Understand the “money math” that drives PROFITABILITY and cash flow with your business model
  2. Get real SYSTEMS in place that support increased retention AND new client acquisition every single month 
  3. Increase your LEADERSHIP (and eventually, your team capacity) so your business and life will get better (not worse) as you grow.

At NPE, we take a different approach. Since 2006, we’ve helped over 45,000+ fitness professionals and business owners in 96+ countries grow to the next level. We’ve been listed 8x on the Inc 500/5000 list of fastest growing companies, and we’re a global team with offices in Los Angeles, London, and Sydney.

Our ‘secret to success’ is our methodology. Through the NPE 5 CORE DISCIPLINES™ we relentlessly focus on creating more profitability, revenue, and (critically) happiness with your fitness business to create long-term success.

Each of the NPE 5 CORE DISCIPLINES™ aligns to a powerful business growth question:

  1. What does success look like and how will you get there?
  2. Where do you find (and how will you sign up) new prospective clients?
  3. How do you serve the market in a unique and powerful way?
  4. How will you increase revenue, cash flow, and profitability to ensure continued success?
  5. How will you look after yourself, have fun, and enjoy the journey? 

As you get better answers to these questions, you will have increased FOCUS.

To help you get the better answers, we at NPE are inviting canfitpro members to take an exclusive FREE eCourse. In this course, you will learn how to:

  • Grow your income while doing more of the work you love helping people transform their lives
  • Take your passion for fitness and turn it into a successful business 
  • Find the business model that best fits your strengths and allows you to differentiate yourself from the competition 
  • Increase business cash flow and profitability while scaling to multiple 6 and even 7+ figures
  • Feel inspired by the work you’re doing, so you can continue enjoying the journey while making a bigger impact in the lives of the clients and communities you serve. 

Head on and register now to start and grow your fitness business and create the life you want.