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LE TOP 10 DES TENDANCES FITNESS POUR 2020

By | Business

Selon les toutes dernières tendances pour 2020, les Canadiens sont actifs et prendre soin de soi est une part tout aussi importante de ce mouvement. Chaque année, les entraineurs personnels certifiés et les instructeurs de conditionnement physique sont sondés par canfitpro, chef de file en matière d’éducation en conditionnement physique au pays.

La récupération active s’empare du titre de la tendance fitness la plus importante en 2020. L’entrainement fonctionnel tombe en 2e position alors que l’entrainement par intervalles de haute intensité (HIIT) s’accroche à la 3e position.  La récupération active a fait ses débuts au classement en 2018 alors qu’elle occupait la 4e position, a grimpé à la 2e position l’an passé pour maintenant régner à la 1re position. Reconnaissant que notre capacité à s’entrainer est limitée par notre capacité à bouger, les exercices de récupération active sont axés le mouvement et les pratiques d’autosoins grâce à des rouleaux de mousse et des balles qui peuvent fournir un massage des tissus profonds, des entrainements de faible intensité et des exercices de pleine conscience, pour n’en nommer que quelques-uns. Si nous pouvons prendre soin de nous-mêmes et bouger aussi librement que possible, notre quotidien s’en trouve amélioré, et nos entrainements bonifiés.

L’entrainement fonctionnel se retrouve encore une fois en 2e position alors qu’on le retrouvait au numéro 1 en 2018 et en 2016 (en 2e position en 2017). Le HIIT était en 2e position en 2019 et 2018, et en 1re position en 2017. Les programmes de nutrition et d’alimentation saine se maintiennent à la 4e position cette année, tout comme en 2019, alors que l’année précédente, on les trouvait à la 8e position, et en 5e position en 2017.

Bien que le bien-être au travail ne soit pas un tout nouveau concept, nous constatons que les programmes de bien-être en milieu de travail ont fait leur entrée au palmarès des 10 tendances fitness les plus importantes de 2020 alors que les sociétés canadiennes offrent de plus en plus de solutions à leurs employés pour les aider à atteindre et maintenir un style de vie équilibré.

Les tendances fitness pour l’année 2020 au Canada sont:

CETTE ANNÉE (2020)L’AN PASSÉ (2019)
Récupération active12
Entrainements fonctionnels21
HIIT33
Programmes de nutrition et d’alimentation saine44
Entrainements express (30 minutes ou moins)56
Expériences fitness de marque et programmes préchorégraphiés69
Entrainements avec le poids du corps77
Entrainements pour adultes matures85
Programmes bien-être en milieu de travail9NOUVEAU
Entrainements en circuits et entrainements militaires108

Pour en savoir plus sur ces tendances, visitez canfitpro Montréal qui se déroule du 27 au 29 Mars au Palais des congrès! Vous apprendrez à naviguer dans votre carrière de fitness dans ce paysage de fitness en mutation.

How to help clients improve their mindset

By | Business

Stop trying to get your clients motivated. Let go of the goal of “building willpower”. Instead help your clients build appropriate “systems”.

In this episode:

4:00 - A better way to look at New Year’s resolutions

7:00 - How your client can find their fit; why “one size fits all” doesn’t work for everyone when it comes to fitness

11:00 - How present bias stops people from achieving their goals and how to overcome this with willpower

14:00 - Questions personal trainers should ask to help their clients set and achieve their goals; Mistakes trainers make when helping clients set their goals

18:00 – How to overcome negative self-talk

25:00 – How the “Love it” rule helps clients maintain realistic goals

Get Your Fittest Future Self and Finding Your Fit on Amazon!

About Kathleen Trotter

Kathleen Trotter holds a masters in Exercise Science, is the author of two books including the new book Your Fittest Future Self, and is a Personal trainer, Nutritionist, Pilates Specialist and Life Coach. Visit her at KathleenTrotter.com

Twitter: @FITbyKathleenT

Instagram: @fitbykathleent

Stand Out As a Personal Trainer & Attract More Clients

By | Business

By Jamie Logie

Being a personal trainer with a full client training schedule – and waiting list – is the goal of any good PT. But how do you make sure you stand out and separate yourself from the rest of the crowd?

Here are five ways to stand out as a personal trainer.

1. Tell Your Story

People tend to buy when they know, like, and trust you. Part of this comes from an emotional connection and a way to do that is to tell your story. Whether it’s in a bio or in person, don’t just list your credentials and experience, but tell your story. What got you on the road to health and fitness? Did you have to overcome obstacles to get in shape and improve your life? When you tell your story, potential clients will see the journey you have taken and will be able to picture their own journey to better health.

2. Niche Down

This is important to be a go-to personal trainer. Training for general fitness is great, but what’s better is to be the expert in a particular area. The more specific you can make it, the more you will attract that clientele. You may be an expert in fitness for volleyball, senior health, or prenatal fitness. You probably have a specific area of health and fitness you like the best, so be the authority in that area and showcase it. General fitness is still important, but you will be the easy decision for people looking for specific training.

3. Focus on Them

Again, in any form of bio or consultation, don’t just list off your experience and credentials. The focus needs to be on the benefits the client will receive. They don’t care how much you know about aerobic threshold training, they just want to be able to climb stairs without being winded. You need to share the results they can expect and they should picture what their new life will look like with better health. Talk about what they can expect to achieve by training with you, let them imagine themselves in that situation. Then, lastly, share what makes you the expert choice (certifications, experience, etc).

4. Have References from Current or Past Clients

Your future clients need to see that you have worked with people in the same situation as them. When they see that you have helped others achieve results, they are more likely to train with you. It’s important to have some quick go-to references you can use to put them in contact with if they are looking for more information.

If you’ve been doing your job correctly, any clients should be quick to sing your praises. So ask any past – and ideally current – clients, who don’t mind being contacted, to share their experiences with you. A current client is the most ideal because the number one sign of a good personal trainer is not certifications, personality, or experience: it’s renewals. When people renew and continue to train with you, you know you’re on the right track as a great personal trainer. When others see that your clients continuously renew your services, they know you are the right choice.

5. Using Social Media the Right Way

Social media can be an effective way to attract new clients, but with millions of social media accounts out there related to fitness, how can you showcase your abilities and stand out? This will involve finding your voice and it’s similar to telling your story. Instead of being a generic trainer and having a cookie-cutter social media presence, be the one that is helpful. Don’t just showcase yourself, but share information with others. Give people tips and education to better themselves as opposed to only sharing clips of you doing squats.

It’s still good to show some of your own training and results to motivate and inspire others. But you might wonder if there is any point in this when there are thousands of other accounts already showing the same workout clips.

This is true, but none of them have your personality or approach.

No one else has your perspective, sense of humour, or mindset – so make sure to show that. Share the unique perspective that only you have while making it a point to inform and educate people. Don’t just show an exercise, but share why it’s so important. Share the benefits that come from the movement and the reason people should do it. Don’t just show the meal you’ve prepared, share the importance of the specific foods in it. The more you teach, the more you will draw people in.

Personal training is all about helping people achieve their goals and improve their lives. So in everything you do in promoting yourself, make helping others the priority.

About Jamie Logie

Jamie Logie is a personal trainer and health and wellness coach. He’s worked in gyms in Canada, U.S, England, and Australia. He runs www.regainedwellness.com and is a contributing writer on health and fitness for The Huffington Post, Thrive Global, LifeHack, askmen.com, and has an Amazon #1 book called ‘Taking Back Your Health’.

Power and Influence– Insights from the Inaugural Women Who Influence Vancouver Event

By | Business
On Friday, November 22, 2019 canfitpro Vancouver hosted its inaugural Women Who Influence event; almost seven years since this event first launched at canfitpro Toronto in 2012. I’ve heard of how the Annual Women Who Influence event in Toronto began and always wondered what that was like, what secrets attendees had learned and took away to apply to their own lives I wondered if these women could have imagined that what happened that one afternoon in August 2012 would spark a global movement of women influencing women in the fitness industry and beyond to step-up, speak up and usher in a new era of empowerment that is really only just getting started. Knowing this, I could not resist being at the very first ever Women Who Influence in Vancouver.
I’ve been part of the Toronto’s Women Who Influence for the last several years and wouldn’t miss it for anything. I was curious how the west coast version would compare. How does one go back to the beginning and rebuild something that has grown to such a success in one particular context? Although being brand new to this conference, women coming together to listen to each other, to share their stories and learn from one another is incredibly powerful and to no surprise this event was a great success.
I wasn’t the only returning face from Toronto. I was delighted to re-connect with Sharon Mann, who has also attended Women Who Influence Toronto. This year, Sharon was presented with a very special award in her honour as a woman of incredible influence in the fitness industry: The Women Who Influence INSPIRATION Award. This award will be presented each year in August at canfitpro Toronto. Stay tuned for details and criteria for this award nomination process!
Similar to Toronto, each speaker relayed their personal story and the experiences that influenced their lives and careers. You will notice in Women Who Influence events that, although the speakers come from different contexts and backgrounds, they often identify a common theme which threads its way holistically through the entire event. The underlying theme most apparent to me was the relationship between power and influence.
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Power is multidimensional. It has different meanings for different reasons and too often we fear to claim and step into our power. This is a fascinating yet complex subject which is why having each speaker bring their own interpretation and lens was very helpful. Here is what each had to say:

Mo Hagan as host provided a powerful opening and closing to the event. It’s the power of Mo’s vision that has made this event possible and continues to inspire its growth.

Mia Jerritt was the first speaker and is responsible for launching the event. She encouraged reclaiming the power that lives inside of you.

Amanda Vogel spoke about giving away one’s power because of not feeling worthy of holding a certain position. Her advice came down to the importance of surrounding the power you experience when you value yourself and finding the power to stand your ground, while not letting anyone push you off the stage you have built for yourself.

Lisa Mastracchio reminded us no matter who you are or where you come from you have the power to influence.

The title of Nathalie Plamondon-Thomas’s talk was “The Power of Conversation”, specifically how we talk to ourselves and her story encourages women to take back the power in our lives by talking to the “personal assistant” inside our heads.

Jennifer Hamilton spoke of the power of building a team to support you and the influence you can create through the right partnerships and working together.

Krista Popowych spoke about understanding your personal superpower and how to use it as being key to uncovering your ability to influence.

Ingrid Knight-Cohee talked about the importance of accessing your personal power as this is the first step to leadership and having an influence in the lives of others.

These are only snippets of what
was packed into over four powerful hours! It would be impossible to describe and encompass everything we learned in this short article. At Women Who Influence everyone can take away something that is personally meaningful – you just have to be there and experience it for yourself!

One similarity to the Toronto event, which I also continually heard repeated in Vancouver, was the wish of many women had brought their daughter to the event. As a millennial woman in the fitness industry, I can’t say enough how much the message behind Women Who Influence, of women empowering women, is needed now and for future generations so young women can grow up appreciating the energy and strength that comes through community and collaboration. This is something being realized more and more.

Women Who Influence
 will return to canfitpro Vancouver next year and I’m excited to follow its growth and development. Exciting times are ahead! If you can’t wait until Fall 2020 then mark your calendars for the seventh Annual Women Who Influence Event taking place Thursday August 13th, 2020 at canfitpro 2020 in Toronto!

I’ll conclude with some final thoughts on power and influence. Power, as an ability to influence change and serve a higher purpose in life and to one’s community, is a considerable force.

Recognizing the power within and learning how to embrace that power for our own fulfillment and to inspire and lead those with whom we work with and serve is an incredible achievement. So how can you embrace your personal power in 2020? What powerful vision and goals are you aspiring to?

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Emily Dobrich has been a canfitpro member and fitness professional specifically a group fitness instructor, for nearly a decade. Having completed degrees in nutrition and kinesiology she continues to expand her skills and expertise through writing, teaching and speaking. Emily is dedicated to empowering others to be the best version of themselves by sharing her knowledge, energy and passion for fitness.

Giving AND Receiving Feedback Like a Pro!

By | Business

By Nathalie Lacombe

We’ve all been there – someone comes up to us at the worst possible moment and asks. “Can I give you some feedback?” with a tone of voice we know means trouble. We put ourselves on defense and prepare for the inevitable.

Most of us haven’t learned how to give and receive feedback in a manner that leads to the result we’re hoping for, and this leads to really uncomfortable conversations for everyone involved.

Remembering that we build empathy from a place of integrity, the fastest way to grow out of our current comfort zone is to get better at asking for feedback. This means asking for simple, specific, and genuine feedback. Try the following questions:

  • What is one thing I can do less of?
  • What is one thing I can do more of?
  • What is one thing I can stop doing?

And then comes the most critical thing for us to say; nothing! Getting comfortable with silence, which includes our words, body language, and thoughts, is the key to receiving feedback. Actively listen to what they say which includes not preparing our response. Once they’re done speaking, gives it a couple of seconds, then you can ask for clarification i.e. Do you mean in this situation or that one?

Always end the conversation by thanking them for taking the time to share their feedback and let them know you’ll take their ideas into consideration. A little gratitude goes a long way!

What this means for fitness professionals

Schedule time to ask for and apply feedback. Use the written questions above as an informal survey you hand out to your clients and participants for 1 week each quarter. Have a colleague that you know cares about your growth come observe you teach/train/coach. Ask your boss to partake in your program and share with them the 1 thing you’ve been working on so that they can let you know if you’ve improved. The more often you get great, meaning relevant feedback, the easier it will become to ask for it and receive it.

What this means for fitness managers and decision makers

In order to create a culture of open, candid, and productive feedback that leads to engagement and growth you must lead by example. Start asking your staff for feedback regarding how you handled a meeting, a program launches, etc. If they share feedback along the lines of “a lot of us are thinking…” they aren’t yet comfortable being candid with their own insights. This may be coming from their past experience or it may be coming from a fear of how you will react; regardless it’s critical to use compassion and ask them more direct questions such as “Your opinion really matter to me, I’m actually curious to hear what you thought of…”.

What this means for fitness education providers

Many of your participants will give you fantastic feedback about your training and a small number will provide feedback that’s tough to hear and not particularly relevant. The former are fantastic to keep for testimonials to share, and try not to spend too much time on the latter if it’s truly not relevant to your brand and program.

What you really want is thought-provoking feedback that helps guide tweaks to your content and delivery. These are priceless and too often the type of insights you’ll wish someone had shared with you soon. The best way to get your hands on it is through carefully worded surveys questions they can answer on site or shortly after the training.

Questions along the lines of:

  • What was your favorite/least favorite section of the training and why?
  • What’s one concept/idea/exercise/etc. you would have liked to spend more/less time on?
  • If you could add one concept/section to the training what would it be?
  • How will you use what you’ve learned in the training immediately?

YOUR NEXT STEP: Click here for FREE access to my 4-part video series 4 Steps to Propel Your Fitness Career and let me know which of the 4 will make the biggest impact for you!

Measuring Success in Team Training

By | Business

By SGT. J. P. Richard, President, TRIBE Team Training North America

The trends are clear; people are seeking value and results and not be just another face in the crowd.     Many of the health clubs that I have recently worked with are driven by finding a real-world class solution to bridging the gap between group fitness, personal training and fitness floor users.  They know that having that “boutique experience” for their members is important, as there is huge potential in the untapped market within their Clubs.  But so many clubs struggle to find success in establishing the true potential of the value they can create in this department.  The common questions I hear are:

  1. How can I convince members that Team Training is different to personal Training and Group fitness, and worth investing in?
  2. What kind of total revenue should I be expecting when running a Team training department?
  3. What percentage of my membership should I be directing toward this department?
  4. Why shouldn’t I just create something on my own?

The simple answers to these questions is that our members are with us and our health clubs because we have established the trust, the brand and the offerings that they want to be a part of (or they simply wouldn’t be there).  Everyone wants to feel valued and feel the benefits of attending our club every time they come in.

None of this is new, but in my opinion, Club GM’s and department managers, are under so much pressure to run the day-to-day operations of the business that they are finding it hard to create growth or change within their businesses to allow for success.  Their job is the keep members trust, offer great services and keep their business profitable with a strong rate of retention.  They are the experts in this area.

Of course, the real answers you are looking for about the questions above are unique to your facility, market needs, membership offerings and human resources, which all play a role in determining your opportunity.  I would however say that if you have 200 people buying personal one on one training for $60.00 – $80.00 per hour, then what is keeping you from having at least as many members buying STG for a fraction of the cost?

By outsourcing expertise, allows club managers, coaches and members, benefit from great products giving each of them a measure of success in their own way:

The member has world-class affordable training, which ensures results and allows them to look and FEEL better.  They continue to believe in you and your staff and club retention rates and secondary revenue continues to grow.

Our coaches benefit from another qualification, ongoing trainer educational and cutting-edge programs and not to mention another revenue stream to boost their income.  Coaches also have more time to care for members success or train more people!

Club management increase their bottom line significantly compared to what they are earning today, all the while having valuable company alignment from the top down to member.

Measuring Success in our clubs come down to allowing your staff enough time to do what they do best:  Care for members success in an environment they enjoy being in.

TRIBE Team Training® exists today to help Clubs achieve more than they thought possible in small group training.  If you are looking to grow revenue and profit, create more community, value and results for members in 2020, then you may want to consider just how Team Training can help you reach and surpass your goals next year.

3 Career Killers to Avoid in 2020

By | Business

Career Killer #1: Agree to provide a service in which you don’t excel

Fitness is a reputation-driven industry. That means that to the consumer’s eye we are only as good as our last session/class/workout. We therefore need strive towards excellence and continually sharpen our saw.

This includes hard skills such program design, movement patterns, exercise science, equipment and modalities as well as soft skills such as communication, trustworthiness, and empathy.

Instead

I know how tempting it can be to jump at a new opportunity presented, especially is the money is good. Before saying “yes!” I invite you to consider the following:

  • Is this close enough to my wheelhouse that I can quickly upskill and provide an excellent experience?
  • If it’s out of my comfort zone and within a tight timeline, who in my network could I suggest that would nail it?
  • If the opportunity keeps popping up, do I need to reflect on adding this skill to my wheelhouse?

Career Killer #2: Believe it’s your employer’s responsibility to do your marketing

Gone are the days of traditional and expensive advertising that was only in the budgets of large corporations or even small businesses. We now live in a world where, thanks to social media, marketing is incredible affordable and accessible to everyone therefore a must for us all.

Instead

Even part-time fit pros are expected to promote themselves in order to drive awareness to their services and workplaces. You can easily begin establishing your brand based on what you already do phenomenally well:

  • Reconnect with you “why”, the reason you dedicate yourself to helping others in their health and fitness goals. Then have a look at what you’re posting on social media and make sure it reflects who you truly are and what you offer
  • Document what you do and who you impact: take photos and videos after your workouts and classes, show the world the “behind the scenes” of a dedicated fit pro.
  • Share some of your best tips, exercises, and insights on the social media platforms most used by your clients

Career Killer #3: Not paying attention to industry trends

It gets quite lonely on the ivory-tower of thinking only what we do truly serves people. Not knowing what the hottest trends in fitness are creates stagnant careers and is often perceived as ego-driven by potential clients.

Instead

Stay in tuned with trends so you can “ride the waves” and benefit from attention and investment in the marketplace thanks to the right philosophy:

  • Keep an eye out for trends reports from education bodies, influencers, and consumer publications. Differentiate between fads, which can be a great idea for a fun special event, and trends that have staying power therefore could be integrated into your offers.
  • Try it out for yourself! Then you can speak of it from a place of experience and gain an authentic understanding of what makes it so attractive.
  • Speak of trending fitness with positivity: use the phrase “if you enjoy…. then it’s the right workout for you” when asked what you think of it. We ALL win when we have a mindset of abundance and collaboration.

YOUR NEXT STEP: Click here for FREE access to my 4-part video series 4 Steps to Propel Your Fitness Career and let me know which of the 4 will make the biggest impact for you!

 

 Nathalie Lacombe, M. Sc.  Leadership coach, speaker, strategic partner.

Joyfully taking your leadership and business to the next level! Contact Natalie at nathalie@nathalielacombe.com

Top 10 Fitness Trends of 2020

By | Business
Click here to view the full infographic.

Click here to view the full infographic.

Canadians are moving and self-care is an equally important part of this movement, this according to the latest fitness trends for 2020. Certified personal trainers and fitness instructors are surveyed each year by canfitpro, Canada’s leading fitness education company.

Active Recovery takes the new #1 spot as the top fitness trend for 2020. Functional Fitness falls to #2 and HIIT (High-Intensity Interval Training) hangs on to round the top 3.  Active Recovery debuted on the chart in the 2018 trends at the #4 spot, climbed to second spot last year, and this year reigns as the new #1. Recognizing that the ability to work out is limited by the ability to move, active recovery exercises focus on movement and self-care practices with foam rollers and balls which can deliver deep tissue massage, low-intensity workouts and mindfulness exercise to name a few. If we can take care of ourselves and move as freely as possible, our everyday lives are better, and training is enhanced.

Falling to the second spot again is Functional Fitness which was #1 in 2018 and 2016. (2017 it was #2). HIIT was #2 in 2019 and 2018 and #1 in 2017. Nutrition and Healthy Eating programs maintains its spot in #4 this year, same as in 2019, #8 in 2018 and #5 in 2017.

Although corporate wellness isn’t a new concept, we see Workplace Wellness programs make its debut on 2020’s Top 10 Fitness Trends as Canadian corporations provide more solutions that assist employees to achieve and maintain a balanced lifestyle.

The top 2020 Canadian Fitness Trends are:

THIS YEAR (2020)LAST YEAR (2019)
Active Recovery12
Functional Fitness21
HIIT33
Nutrition and Healthy Eating Programs44
Express Workouts (30 Minutes or Less)56
Branded Fitness Experiences &
Pre-choreographed Programs
69
Body Weight Training77
Older Adult Training85
Workplace Wellness Programs9NEW
Circuit Training and Bootcamps108

 

Vendor Spotlight: Centre for Applied Neuroscience

By | Business

What type of business are you?

We are an Education business.

Tell us about your business?

We offer Life Coaching, Life Coaching Certification, Brain Health & Wellness Workshops, MicroDegrees in Psychological Neuroscience, Yoga, Mindfulness, and Meditation.

How long have you been in the industry?

We have been in business more than 10 years.

What attracted you to the fitness industry?

Many of our coaches are also personal trainers. Myself (Mandy Wintink), the CEO of the company, is also a competitive athlete.

What has been your greatest challenge as a business owner/operator and how did you overcome it?

We find traditional marketing the hardest. We prefer authentic networking and it has worked very well. But reaching out to potential partners like canfitpro is one way I’m overcoming it!

What do you hope your buyers achieve within your product/service?

Improved life satisfaction, direction in their career, support for their path, provocative questioning that leads to confidence and reassurance.

Tell us your greatest memory/highlight in your career?

I (Mindy) was flying to Atlanta to deliver a big keynote lecture on the Neuroscience of Success Through Failure. I didn’t plan my flight properly, due mostly to being a new mom and not having left my baby yet. As a result, I did not make it to the airport in time and missed my flight. And there were NO other flights that could get me there in time to deliver my $10K lecture. BIG MISTAKE. But, it was a good learning point about how I had to approach running my business as a mom. Now, I ALWAYS include a buffer so that doesn’t happen again!!

How long have you attended canfitpro events?

We have been attending 1-3 years.

What is the percentage of Canadian business you currently have?

We have more than 50%.

How do you plan to grow your Canadian Business in the next 12-24 months?

In April of 2020 we will be going on the road and delivering our first Life Coaching Certification course and Brain Health and Wellness retreat in Costa Rica. Me (Mindy) and 2 of my staff were there last spring to figure out all the details and we are very excited!

Do you have a favourite quote or saying you try to live by each day?

It’s the Universe.

Brand it with MUSIC

By | Business

By Amadou Tall, Entandem

As people prepare for the New Year, “get in shape” and “hit the gym” are likely to top their resolutions list, and music could make a huge difference in keeping them motivated and committed.

Music is a marketing tool, and research from the Music Drives Fitness study reveals that more than half of active Canadians said that when they hear music they like in an exercise class, they’re likely to tell their friends about the gym.

Nearly four in ten believe that with music playing, it feels like the gym cares more about their experience. And nearly one-third feel good knowing that they don’t have to worry about bringing their own music to work out.

But to use music effectively, picking any old playlist to run in the background is a mistake. Music is far more powerful when used strategically. After all, music brings business to life, especially at fitness studios and gym facilities. Making music an integral part of your brand, with the right expertise, can positively affect your bottom line.

Music can even directly influence how customers view their gym – especially Millennials. Upon hearing a workout-appropriate, curated playlist at the gym, one in three of them believe the gym is of high quality, and one in four think the gym is “trendy” or “cool.” And eight out of ten women agree that music pushes them to finish a difficult exercise class at the gym.

So, when music is integral to your brand and business strategy, it can play an important role in maintaining the high-energy, motivational spirit of exercise classes, and can inspire your clients to get the most out of their workout.

When you’re evaluating the music in your gym, ask yourself these three questions:

  1. Does the music you’re playing reflect your gym’s brand, as well as the needs and expectations of your members and clients?
  2. Are you spending the time and effort to tailor unique, curated playlists with a fresh, high-energy mood to keep your members motivated?
  3. Have you asked your staff for their opinion, and are you open to their feedback?

Walk through any good fitness club and you’re probably surrounded by music. This is by design. The best gym owners know that music creates an energizing atmosphere for their business, and it’s worth the time to maximize ROI.  As more and more gyms and fitness facilities use music strategically to drive their marketing efforts and build their brand, they’ll continue to reap the rewards — like higher traffic, greater customer satisfaction, and increased loyalty.

How important is music to workout experiences?

Click here to view the full infographic.

Click to view the full infographic.

About Amadou Tall

Amadou Tall is Director of Entandem, a new company jointly owned by RE:SOUND and SOCAN that ensures that music creators and publishers are compensated for the use of their music in public through simplified licensing. Music license payments are returned to music creators and publishers in the form of royalties, ensuring that more music can be created.

For more information about responsible music licensing for your fitness facilities and activities, go to: www.entandemlicensing.com.