Hero Image

How to Attract, Capture, and Nurture the RIGHT Clients to Grow Your Business Month After Month

How to Attract, Capture, and Nurture the RIGHT Clients to Grow Your Business Month After Month recipe thumbnail

Not all clients for your business are created equal. Take the time to think through your marketing strategy before jumping into activity to ensure you’re attracting the people into your business that you truly love to work with.

Targeting

First, you’ll want to identify the type of prospect that you’re trying to bring into your business. Know their age range (within 10 years is best), gender, where they live or work, and the emotional reason why they are purchasing your program. What problem are they looking to solve or what goals are they looking to achieve at the time they are seeking you out?

Positioning

Next, you’ll want to get clear on how your service and brand fills a particular consumer need in a way that your competitors don’t. How are you different and unique from the other options they have to choose from?

Messaging

Once you know who you’re trying to reach and how your company is uniquely qualified to serve them, you can work on your messaging to connect emotionally with your prospects, so they’ll want to work with you. Engage the conversation by speaking to how they feel about the problem they are looking to solve or goal they are looking to achieve.

Offers

Compelling offers give your prospect a reason to respond. Paid and free offers both have great value in building your email or social media lists and attracting the right qualified prospects to your business.

The three main ways to reach people looking for your help are advertising, networking, and social media.

1. Advertising

Advertising is a great option for attracting prospects because you have direct control over it.

Before placing ads, figure out what you can afford to spend to acquire a new client profitably.

Set goals for advertising campaigns, and to make sure your ads align with speaking to your target market and company positioning statement.

It’s also important to place ads where your ideal prospects are likely to see them, whether that’s online or offline.

2. Networking

Whether you’re connecting with potential new clients or potential referral partners, networking with like-minded professionals helps you build relationships that serve your target market.

If you’re new to networking, try going to BNI, Chamber of Commerce, Rotary, or local business association groups.

3. Social media

Social media has created a TON of opportunities for you to market your business for little to no cost. The easiest way to build social media buzz is by creating and sharing great content--both to engage your current community and to reach out to new people.

Then what?

Capture Leads

After attracting traffic to your business, you’ll want to capture their contact information on a landing page, over the phone, or on an in-person sign-up sheet.

Nurture

Once you have the prospect’s contact info, make sure to communicate with them consistently over time. Creating automated nurture campaigns to reach unconverted leads, or reach out to them through e-newsletters, Facebook Live events, or blog posts.

As a marketer, you can’t make anyone buy. But you can stay “top of mind” so that when they’re ready to buy… they come to you!

Summary

Rock-solid marketing isn’t about finding the fastest way to get clients in the door. It’s about finding the best way to get the RIGHT clients in the door month after month. And it doesn’t have to be a confusing nor overwhelming chore that you keep pushing it off. Our partner, NPE, offers a complimentary guide on how to, “Turn Your Fitness Business Into a Marketing Machine: Part 1.”

Click here to download the guide and read more about how you can move a cold contact into becoming a satisfied referring client

BACK TO TOP