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Business Rewards Membership

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Created with owners & operators of fitness facilities in mind, the Business Rewards Membership (BRM) will provide you with the tools and resources necessary to help drive your business to the next level. We will help you grow your business profitably in an increasingly competitive market. This unique membership will allow you to improve staff recruitment and morale, decrease expenses and increase productivity at all levels. For more information please contact the Member Experience Team at 416-493-3515 or 1-800-667-5622 or brm@canfitpro.com.



BRM benefits

Professional Membership

One complimentary Professional membership (new or renewal) for the owner.

Event Registrations

One complimentary registration to the canfitpro world fitness expo AND 50% off fitMONTRÉAL or a regional event in your area for the owner only.

Attend the expo hall at the canfitpro world fitness expo

Give your members and guests an opportunity to see the world’s largest fitness event. Provide them with a coupon to attend the expo hall at the canfitpro world fitness expo.

Unlimited Postings with Logo

canfitpro Business Rewards Members (BRM), Sponsors, and Registered Charities in the fitness, health and wellness, and sport sectors receive complimentary job postings, and canfitpro event exhibitors receive discounted job postings.

Please click HERE for posting and submission guidelines.

One Complimentary Registration for any Course or Exam Hosted within a BRM Club

canfitpro PRO TRAINERS are fitness ambassadors and qualified professional fitness educators capable of certifying your professional staff. Where available, a canfitpro PRO TRAINER may be contacted to provide a course and/or exam hosted by your club for your staff, members and guests. In addition, receive one complimentary registration towards the course and/or exam you host at your club. (Please note: All arrangements to be made and agreed upon, by the BRM and canfitpro PRO TRAINER).


  • Quarterly discount code to receive 10% off canfitpro products and services* for BRM owner and staff including: canfitpro events, courses and exams, professional membership fees, and trade show booths at events.

*Discounts do not apply to intensive workshops, First Aid and CPR courses, course materials, exam re-writes, canfitpro online CEC quizzes and facility fees. Discounts cannot be applied retroactively and cannot be combined with any other offers. Discount codes for events are unique to each event.

  • Advertising with canfitpro through:
    • Magazine, bi-monthly distribution
    • e-Newsletters: Professional and/or Consumer
    • Event and Trade Show Brochures
    • Event Delegate Kit Inserts
    • Sponsorship and Trade Show opportunities available*

*Please contact the Marketing Solutions Team.

As a BRM, you have the privilege to advertise at a guaranteed discount. The more forms of advertising purchased the greater the discount - receive up to 20%!

Certification Accreditation

Do you or your staff already have a Fitness Instructor or Personal Training certification with another organization? Would you like to bring more experience, skill, technique, and program variety to your company? Let us help you. As a BRM, you and your staff can have your certification(s) evaluated and accredited to receive an equivalent canfitpro certification. By attending canfitpro events and courses, you can earn CECs that will be tracked towards your certification(s). The BRM owner and staff receive a special discount on all Certification Accreditations.

For more information on approved certifications please click here.

Business And Personal Home & Auto Insurance

Arthur J. Gallagher is the exclusive provider for PROTECT YOURSELF, the insurance program offering canfitpro members business insurance, as well as, personal home & auto insurance at the most competitive rates available.

Business Insurance: Fitness Facility Package Policy designed to provide BRM coverage for building, equipment, contents, and more.

Apply online (please provide your canfitpro BRM ID# when applying) or call 1-877-7fitpro (1-877-734-8776) or email IB.canfitpro.protect@ajg.com

Personal home & auto insurance rates and unique program features are not available outside of a group program.

To get a home & auto insurance quote online, click here.

canfitpro Magazine

canfitpro Magazine hard copy subscription for the BRM owner plus an electronic club subscription for all club locations. canfitpro Magazine is issued bi-monthly.