Welcome to canfitpro ASPIRES Growth!
In the dynamic world of fitness, being a proactive fitness professional, business owner, or industry leader is essential. To succeed, you must stay up to date with industry trends, refine your marketing approaches, and nurture skills that directly impact your operations.
This is where canfitpro ASPIRES Growth comes into play. Our event is designed to provide you with precisely the strategies and insights needed to elevate your business endeavors and ensure a sustainable, thriving fitness industry career.
Join us for an immersive experience that will propel you confidently into your next growth phase, equipping you with the tools and knowledge essential for lasting success.
Meet our panel of speakers

Emma Barry is a global fitness authority specializing in fit-tech, fit-trends, and fit-talent. Co-founder of Good Soul Hunting - an executive search brand serving purpose-led health and wellness brands and Senior Advisor for FitTech Company, Emma's impatience with the status quo, infectious energy, and innovative flair unlocks and activates game-changing ideas. In a past life, Emma was a founding member of group fitness giant Les Mills International and former Director at luxury-lifestyle brand, Equinox. She is also the internationally bestselling author of Building a Badass Boutique - Your 10-Touch Journey to Designing a Fitness Studio that Rocks!

Lawrence Biscontini, M.A., has made fitness history as a Mindful Movement Specialist winning awards from ACE, IDEA & Inner IDEA, canfitpro, and ECA. Lawrence is an SCW Faculty Member, and industry Author, Presenter, Keynoter, and Course Development Specialist for various companies, serving on the Advisory Board for the ICAA and Power Music®, and People of iSPA. Lawrence (RYT 500) teaches with multiple certification experience. Find Lawrence at www.findlawrence.com.

Movement motivator, body liberator, & unconventional fitness professiona, Christine is the owner of Pop Fit Studio, a weight-inclusive fitness studio in the US and the creator of FitProEd, an online education platform for fit pros. After 30 years in the fitness industry, struggling with eating disorders, weight cycling, & body dysmorphia, Christine created the Breaking Body Biases podcast.

Ellen de Werd is a 23-year fitness industry leader with extensive experience developing innovative programs. She is the creator of WARRIOR Rhythm™ and WARRIOR Strength™ and (co-creator of) WARRIOR Combat™. Her unique programs are taught in 12 countries. Ellen is the Fitness Director at the Downtown Athletic Club of Eugene, OR.

Maureen Hagan, or Mo as she is best known, is a global fitness ambassador, recognized for her work and leadership in the fitness industry that spans almost 4 decades. She is an international award-winning fitness professional, recognized as Canada’s Top 10 Women of Power in 2020 and a Top 100 Health Influencer for 4 years in a row. Mo is Chief Operating Officer for canfitpro – Canada’s leading fitness education authority. Mo has been leading and influencing GoodLife members for 39 years as a Group Fitness Instructor and her passion for moving people extends beyond the fitness industry as a licensed physiotherapist and, with her work on the Canadian National Board of Directors for Prescription To Get Active.

An award-winning presenter, Nathalie is the coach and cupid of the fitness industry. She blends decades of international experience with degrees in psychology and exercise science. The Vice President of the Fitness Industry Council of Canada and a canfitpro Advisory Panel Member, she uses her joie de vivre to coach profound and lasting changes with her clients and audiences.

Jessica H. Maurer is a fitness business consultant and strategist who has presented and consulted for many brands internationally. Her passion is helping fitness professionals & businesses reach full potential through education, program & instructor development, and brand creation & awareness.

Sheldon McBee MS, is Executive Director at Universal Athletic Club. He is an ACE certified Personal Trainer and Group Fitness Instructor with over 19 years of experience in health and fitness. He is an experienced international presenter, lecturer, educator, business consultant, and fitness content developer. He has presented at IHRSA, IDEA, canfitpro, MACMA, SCW, and other industry conferences.

His “800 Pounds of Parents” directly inspired Jonathan’s prolific fitness career. He is a multi-Personal Trainer of the Year Award-Winner (ACE, IDEA, PFP Magazine), brain fitness expert, creator of Funtensity™ and author of the Alzheimer’s Fitness Specialist Course. He is the Director of Education for the MedFit Education Foundation.

Brittany Todd is the Owner and Founder of Fluorescent Fitness, where she works to provide customized fitness and wellness trainings and solutions for organizations and fitness professionals. Brittany also works full time as the Assistant Director of Instructional Programs at the University of Miami where she oversees the group fitness and specialty fitness class program offerings. Brittany is a certified fitness professional with over a decade of experience working in the fitness and wellness industry in multiple sectors. Over the years, Brittany has presented at numerous national conferences on an array of fitness-related topics. She is a published author of a book, research studies, accredited fitness educational programs, and fitness editorial content.

Carl is the Director of Operations where oversees and supports all of the operations of Club 16 Trevor Linden Fitness and She’s Fit!. Carl is also a Partner with L&L Signature Fitness Group (Club 16 LP and Orange Theory Fitness Lower Mainland). Carl is a board of director with the Fitness Industry Council of Canada and co-leads the Fitness Industry Council of Canada’s BC Coalition. He has been working directly with the BC Provincial Health Office and the BC Premiers Office to ensure fitness is safe and open across British Columbia. Carl’s passion is in inspiring our community to live their best lives.

Eric is a serial fail forward artist: 23 years in he has made as many mistakes as possible as a personal trainer, fitness manager, divisional and director at Goodlife Fitness. Eric oversees education for 1600+ trainers, mentors incredible leaders and gets his cup filled daily by working with amazing people.

Beth Yarzab is a multi-certified fitness pro and educator. She works at canfitpro as a Certification Developer where creates new fitness education programs such as the revised Personal Training Specialist certification and continuing education courses. Beth also acts as an advisor to Women Who Influence and is a personal trainer/fitness instructor to both in-person and virtual clients. Beth is proud to teach canfitpro certifications with a body-inclusive lens as part of the canfitpro PRO TRAINER team.

Finance
Dive into the world of fitness entrepreneurship with sessions that explore the journey from FitPro to entrepreneur, making smart financial decisions along the way. Plus, discover how to create a year-round marketing strategy to boost your fitness business's financial health.

SOCIAL NETWORKING
Elevate your online presence and client relationships with these sessions. Learn the art of attracting the right clients and building authentic connections in the digital world. Master engagement strategies and transform your fitness business into a magnet for success.

LEADERSHIP & COACHING
These sessions delve into the core of fitness leadership. Discover the optimal educational path to elevate your career. Learn to become indispensable in your field, with strategies to thrive as a fitness leader and coach. Your journey to excellence starts here.


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