canfitpro Business Summit Why should fitness business owner/operators attend?
Because the future of your business depends on it.
Today’s fitness landscape is evolving faster than ever—with new technology, shifting member expectations, and rising competition. To stay ahead, you need more than inspiration—you need real strategies, proven systems, and strong leadership to grow your business, increase profitability, and lead your team with confidence.
That’s exactly what you’ll gain at the canfitpro Business Summit, taking place within Canada’s largest fitness event: the 2025 canfitpro Global Conference & Tradeshow in Toronto.
Connect with the world’s top minds in business success, fitness technology, and leadership coaching. Learn what’s working right now from expert entrepreneurs, operators, and innovators across five continents—and apply their insights immediately to your own business.


What You Can Expect
30+ curated sessions across two focused days, designed specifically for owners, operators, and business-minded professionals. Actionable insights on topics like member retention, AI & tech integration, pricing strategies, staff leadership, and business model innovation.
A powerful community of like-minded industry leaders to network, problem-solve, and grow with.
This isn’t just another fitness conference—it’s your strategic advantage in 2025 and beyond.
👉 canfitpro Business Members SAVE BIG!
• GOLD-level members receive 1 FREE full Global registration (value: $591 + tax)
• 25% off for each team member’s registration.
Ready to lead your business into the future?
Join us in Toronto for the most valuable two days you’ll invest in your business this year.
👉 Learn more about canfitpro Business Membership and register today

High-Energy Kickoff
Be inspired by Orlando Bowen’s keynote on peak performance and transformative leadership that will set the tone for next-level success. Real talk. Raw inspiration. And the energy to SOAR.

Future-Focused Insight
Dive into panels and sessions on AI, preventive health, leadership evolution, and adaptive coaching—giving you the tools to stay ahead in a fast-changing world.

Future-Focused Insight
Dive into panels and sessions on AI, preventive health, leadership evolution, and adaptive coaching—giving you the tools to stay ahead in a fast-changing world.
Build, Lead, Innovate.
Step into the future of fitness business at the 2025 canfitpro Business Summit, part of Canada’s largest Global Conference & Tradeshow. Over two action-packed days, gain access to 30+ sessions led by world-renowned experts from five continents.

Ignite Your Business
In Saturday's General session Mike Lipkin shows you how to become The Potentiator, someone who helps others perform at their best. Unlock Your Power. Elevate Your Impact!

Ignite Your Business
In Saturday's General session Mike Lipkin shows you how to become The Potentiator, someone who helps others perform at their best. Unlock Your Power. Elevate Your Impact!

LINE UP HIGHLIGHTED SESSIONS
Explore the best moments and insights from our conference in our curated session showcase.
Keynote: Orlando Bowen
Pursuing Excellence. Building Resilience
Friday, August 15 - 9:00-10:45am
With alignment to vision, energy to achieve and focus, come ‘peak performance’. Peak Performance brings extraordinary results. Orlando helps leaders recognize their role as catalysts and their ability to be transformative leaders that help secure ‘wins’ from any position within their company.
Ian Mullane
AI Meets Action: Discover the Future of Fitness
Friday, August 15 - 1:15-2:15pm
Making his Canadian debut, Ian Mullane, Founder & CEO of Keepme and global authority on AI in fitness, will reveal how operators can harness AI to disrupt, innovate, and accelerate business growth. Don’t miss this exclusive opportunity to learn from the visionary redefining the future of fitness operations.
Owen Bowling
Fit-Tech Fusion: The Future Role of Gyms in a Tech-Powered World
Friday, August 15 - 4:00-5:00pm
Technology is no longer a nice-to-have, it’s reshaping how members engage, train, and stay loyal. In this forward-thinking session, Australian Fitness Technology leader Owen Bowling reveals how gyms can thrive by embracing the right tech without losing their community and culture. Explore the evolving role of physical spaces, the rise of hybrid experiences, and how to position your facility at the center of members’ digital and real-world fitness journeys. It’s time to fuse innovation with impact and future-proof your gym.
SHE SOARS: Leadership & Legacy
Saturday, August 16 - 10:45-11:45am
Moderated by:
Mo Hagan with Meghan Jarvis, Paula Comfort, Laura Munkholm, Jennifer Sawyer
A dynamic networking experience created for women leaders, entrepreneurs, and change-makers in the fitness industry. Join global women entrepreneurs and thought leaders as they share powerful insights on mindset, self-empowerment, finding your voice, branding your business, and advancing your career. This power-packed hour will inspire you to elevate your leadership, amplify your impact, and build a legacy. Connect, learn, and leave ready to soar to new heights!
General Session: Mike Lipkin
The Potentiator - How to Create Breakthroughs with Others in the New Realities
Saturday, August 16 - 9:00-10:15am
Mike Lipkin shows you how to become The Potentiator, someone who helps others perform at their best. He introduces you to The Five Potentiator Practices that will multiply your impact and scale your results: Know Your Game. Build Robust Resilience. Grow Courageous Creativity. Communicate Like a Champion. And Cultivate Close Connections. Through revealing case studies and research-backed insights, you’ll discover how to transform yourself into The Potentiator – to the enormous benefit of everyone around you
Jennifer Hamilton (CEO, Oxygen Yoga & Fitness)
Do What You Love, Build What You Dream - Jen's Journey
Saturday, August 16 - 1:00-2:00pm
Discover how Jennifer Hamilton transformed her passion for fitness into a global brand. From hosting classes in her garage to owning multiple successful franchises, all while raising three kids as a single mom. Jen’s journey is one of resilience, vision, and determination. Get inspired to chase your dreams and build something extraordinary!
IN-PERSON
$ 591
2 DAYS: AUG 15-16
REGISTRATION INCLUDES
FULL ACCESS TO:
Over 150 Sessions
Over 150 Speakers
Conference & Trade Show
Post Event Recordings
Les Mills Experience
Ontario Powerlifting Showdown
canfitpro Natural Championships
Earn up to 8 CEC’s
ONLINE
$ 399
2 DAYS: AUG 15-16
REGISTRATION INCLUDES
FULL ACCESS-ONLINE TO:
Global Online Conference
Over 25 Sessions
Over 30 Speakers
Post-Event Recordings
Stay certified for up to 2 years
Earn up to 8 CEC’s
SINGLE DAY
$ 291
SINGLE DAY
REGISTRATION INCLUDES
FULL ACCESS TO:
Over 75 Sessions
Over 75 Speakers
Conference & Trade Show
Les Mills Experience
Ontario Powerlifting Showdown
canfitpro Natural Championships
Earn up to 4 CEC’s
LINE UP Introducing canfitpro Global’s Business Summit Speakers
This summer, canfitpro is bringing together an unprecedented lineup of global thought leaders and industry trailblazers in business growth, fitness technology, leadership, and coaching—right here in Canada. Whether you're a seasoned club or studio operator, or launching your first venture, this is your opportunity to learn directly from the best. This year’s event will feature the most powerful roster of talent and expertise in canfitpro’s history—designed to elevate your business, sharpen your leadership, and ignite what’s next.
30+ SPEAKERS
30+ SESSIONS
3 PILLARS
BUSINESS SUMMIT Schedule at a Glance
Friday, August 15
With alignment to vision, energy to achieve and focus, come ‘peak performance’. Peak Performance brings extraordinary results. Orlando helps leaders recognize their role as catalysts and their ability to be transformative leaders that help secure ‘wins’ from any position within their company.
From Emergency Medicine to Preventive Health: Canada’s Shift Toward a New Model of Care
Moderated by: Mo Hagan with Dr. Kwadwo Kyeremanteng and Dr. Katilin Link
The healthcare landscape in Canada is evolving—from a system focused on treating illness to one that prioritizes prevention and long-term well-being. In this powerful session, leading physicians Dr. Kaitlin Link and Dr. Kwadwo Kyeremanteng share their perspectives on how preventive medicine is transforming healthcare delivery, reducing costs, and improving lives. Gain a deeper understanding of the national shift underway and why certified fitness professionals are increasingly seen as essential contributors to this movement. Learn how your work aligns with this new model of care and how together, we can help shape a healthier future for all Canadians.
Smart gyms are evolving beyond machines that count reps. The next wave features AI-integrated equipment, real-time form correction, adaptive resistance, and personalized workout plans that evolve with your progress. Imagine a gym that learns from you, coaches you, and adjusts your training on the fly—making every session more efficient, safe, and tailored to your goals.
Building Inclusive Fitness Spaces: Adapting Facilities for All Abilities
Moderated by: Meghan Jarvis with Jess Silver, Brad Warren
Creating an accessible fitness facility goes beyond just ramps and wide doorways—it’s about fostering a truly inclusive environment. This session explores best practices for designing and adapting fitness spaces to accommodate all abilities, ensuring that equipment, layouts, and programming support a diverse range of needs. Learn how to make your gym or studio more welcoming, functional, and compliant with accessibility standards.
A good trainer is hard to come by now more than ever! What can you do to ensure that you develop the strongest Personal Training Team in your area? Learn a system to guarantee you’ll be surrounded with a constant influx of high quality trainers! Don’t spend all your time “reinventing the wheel”, instead, walk away with a number of different systems that you can immediately implement into your PT program. Tested and approved!
The Business Side of Online Fitness: Strategies for Growth, Retention, and Revenue
Presenter: Funk Roberts
In this session, discover how to elevate your online fitness business by creating meaningful engagement. Learn proven strategies to build a thriving community that fosters client retention and loyalty. Explore innovative ways to monetize your services, including subscription models, online platforms, and diversified income streams. This session will provide actionable insights to help you achieve sustainable growth and long-term success.
AI Meets Action: Discover the Future of Fitness
Presenter: Ian Mullane (Introduced by Mo Hagan)
Making his Canadian debut, Ian Mullane, Founder & CEO of Keepme and global authority on AI in fitness, will reveal how operators can harness AI to disrupt, innovate, and accelerate business growth. Don’t miss this exclusive opportunity to learn from the visionary redefining the future of fitness operations.
This session will provide instructions and best practices for pricing and programming that will maximize profits for Personal Training business owners and managers. Get real life examples that have allowed Sherri McMillan's Personal Training studio in Vancouver WA to be voted #1 for over 25 years.
The Future of Fitness: Unlock New Opportunities for Growth & Success
Presenter: Gavin Jennings
The fitness industry is evolving, creating exciting opportunities for those ready to innovate. Join Gavin Jennings, CEO of the CHEK Institute, to explore a powerful new model that blends fitness, health, and longevity. Discover how to attract committed clients, deliver meaningful results, and build a thriving business that drives real transformation. Embrace this fresh approach and unlock new pathways for growth, impact, and long-term success.
Emerging Trends & Innovations in Functional Training: Performance, Competitions & Personalized Programming
Moderated by: Nad Myan with Jason Thomas, Peter Croft, Rosanna Tucker, Paul Bowmen
Discover the latest advancements shaping the future of fitness with Emerging Trends & Innovations in Fitness Technology. This session explores cutting-edge wearables, AI-driven coaching, data-powered training solutions, and next-level digital experiences that enhance performance, engagement, and business growth. Whether you're a business owner, operator, personal trainer, or coach, stay ahead with insights on leveraging technology to optimize client results, streamline operations, and drive revenue in an evolving industry. Don't get left behind—embrace the future of fitness today!
Beyond the Gym Floor: Income & Impact in the Fitness Industry
Presenter: Dean Somerset
The fitness industry is worth trillions, yet many passionate professionals are stuck trading time for money. It’s time to change that. This eye-opening session will show you how to diversify your income without losing your purpose. Whether you’re independent, working in a gym, or doing a mix of both, you’ll learn how to create multiple revenue streams through side projects, scalable services, digital offerings, and brand extensions—all aligned with your personal mission. Walk away with actionable strategies to leverage your time, expand your reach, and build a thriving, sustainable fitness career that works for you.
Adaptive Fitness Coaching: Training Strategies for Every Body
Presenters: Tara Dinyer, Bob Brown, Spencer Moore
Every client is unique, and training should be too. This session dives into personal training techniques for clients with adaptive needs, covering modifications, movement strategies, and communication approaches to create a supportive and effective fitness experience. Whether working with clients with disabilities, injuries, or mobility challenges, you’ll gain the knowledge and confidence to coach inclusively and empower every individual on their fitness journey.
Unapologetic Leadership: Leading with Values, Not Fear
Presenter: Dr. Kwadwo Kyeremanteng
Discover how to lead with integrity and purpose in Unapologetic Leadership. Drawing from his experience as an ICU physician, Dr. Kwadwo Kyeremanteng offers practical strategies for leading with moral courage, overcoming fear-based tactics, and fostering positive change. This inspiring presentation based on his book, Unapologetic Leadership, is packed with actionable tools, real-world insights, and exercises to help you create a meaningful impact — whether you’re an experienced leader or just starting your journey.
State of the Industry: Flex Your Culture to Attract and Retain Top Talent
Moderated by: Paula Comfort with Kelly Thorne, Carl Ulner, Deb Singer
Join us for an engaging panel discussion on one of the most pressing challenges in the fitness industry—finding and keeping great people. This session will explore how strong employer branding can elevate your talent acquisition and retention strategies. We'll unpack what today’s fitness professionals are really looking for, how to stand out in a competitive hiring landscape, and how to create a culture that keeps your team engaged and loyal. Perfect for studio and club owners, managers, and HR leaders looking to build high-performing teams in a purpose-driven way.
Fit-Tech Fusion: The Future Role of Gyms in a Tech-Powered World
Presenter: Owen Bowling
Technology is no longer a nice-to-have, it’s reshaping how members engage, train, and stay loyal. In this forward-thinking session, Australian Fitness Technology leader Owen Bowling reveals how gyms can thrive by embracing the right tech without losing their community and culture. Explore the evolving role of physical spaces, the rise of hybrid experiences, and how to position your facility at the center of members’ digital and real-world fitness journeys. It’s time to fuse innovation with impact and future-proof your gym.
Saturday, August 16
GENERAL SESSION: The Potentiator – How to Create Breakthroughs With Others In The New Realities
Presenter: Mike Lipkin (Introduced by Mo Hagan)
Mike Lipkin shows you how to become The Potentiator, someone who helps others perform at their best. He introduces you to The Five Potentiator Practices that will multiply your impact and scale your results: Know Your Game. Build Robust Resilience. Grow Courageous Creativity. Communicate Like a Champion. And Cultivate Close Connections. Through revealing case studies and research-backed insights, you’ll discover how to transform yourself into The Potentiator – to the enormous benefit of everyone around you.
GENERAL SESSION: Coaching for Connection: The Keys to Fun, Effective, and Client-Centered Training
Presenter: Dr. Anna Swisher
The best coaches don’t just prescribe workouts—they build powerful connections that drive lasting success. Join Dr. Anna Swisher to learn how to create engaging client experiences that empower and motivate clients. You’ll discover how to coach movement with impact and turn every session into the best hour of someone’s day. Elevate your coaching and help clients achieve more than they ever imagined!
Plug In & Speak Up: The Tech You Need to Launch a Pro-Level Podcast
Presenter: Nkechi Nwarfor-Robinson
So you’ve got something to say—now let’s make sure the world hears it clearly. In this practical and tech-focused session, discover exactly what you need to start your own podcast from scratch. Whether you're building a brand, growing a business, or just sharing your voice, you’ll learn about the essential equipment, software, and recording platforms to create a professional-quality show—on any budget.
SHE SOARS: Leadership & Legacy
Moderated by: Mo Hagan with Meghan Jarvis, Paula Comfort, Laura Munkholm, Jennifer Sawyer
A dynamic networking experience created for women leaders, entrepreneurs, and change-makers in the fitness industry. Join global women entrepreneurs and thought leaders as they share powerful insights on mindset, self-empowerment, finding your voice, branding your business, and advancing your career. This power-packed hour will inspire you to elevate your leadership, amplify your impact, and build a legacy. Connect, learn, and leave ready to soar to new heights!
Imagine you are in a meeting with 60 other individuals. Unexpectedly, your boss calls on you to share your thoughts on a new project. In a moment like this, most of us will feel some degree of anxiety. It is no surprise that public speaking is ranked the #1 fear, even above death. In this fun workshop, you will practice vocal, verbal and visual strategies through g AMes and discussions to hone your speaking ability, regardless if you’re speaking to one person or a thousand.
Beyond the Workout: Communication & Connection in Coaching
Presenter: Lee Boyce
Great coaching goes beyond just teaching movement—it’s about building trust, creating inclusion, and inspiring change. Join Lee Boyce as he shares proven strategies for effective communication, cueing, and client rapport—without the sales pitch. Through real-world scenarios, learn how to make clients feel welcome, resolve conflicts, and provide feedback that motivates rather than discourages. This highly interactive session includes role-playing and case studies, giving you the opportunity to refine your approach in a supportive setting. Walk away with practical tools to deepen connections, boost client retention, and elevate your impact as a coach or trainer.
Mastering Social Media & AI: Strategies to Skyrocket Your Online Personal Training Business
Moderated by: Andrew Coates with Jaime Filer
In this panel, we'll dive into how to leverage social media algorithms and AI tools to grow your online personal training business. Discover practical strategies to enhance visibility by adapting to algorithm changes, automate marketing and client engagement with AI, and craft authentic, high-converting content. Learn how to track your growth, stay ahead of trends, and create a thriving online fitness community that resonates with your audience.
Elevate Your Yoga & Fitness Career: Unlock Opportunities with Oxygen Yoga & Fitness
Presenter: Samara Dawn
Explore how fusing yoga and fitness can elevate your skillset. By integrating yoga's focus on breath, flexibility, and mindfulness with the dynamic power of fitness training, you'll unlock a wider range of teaching techniques. This fusion not only expands your repertoire but also deepens your understanding of movement and its impact on the body and mind, ultimately leading to a more impactful and rewarding teaching career.
Unleashing Your Potential: Shifting Mindsets to Break Through Barriers and Achieve Success
Presenter: Dean Somerset
People hold themselves back because they don't think they can do the thing they want to do, and as a result wait for someone else to tell them they can do it. My presentation will focus on shifting the mindset of big tasks and getting out of their own way to allow success to happen. This will be relevant for anyone in the room who wants to step out of their current roles and do something like teach workshops, launch a new product, open their own space, or simply offer a new Program.
Fitness Writing in the Modern Media Landscape: Build Your Brand, Educate, and Make an Impact
Presenter: Andrew Coates
In today’s digital world, your ability to write with clarity and purpose can set you apart as a fitness professional. This lecture-style session explores how to use writing as a powerful tool to grow your brand, build trust, and educate your audience. Learn the essentials of crafting impactful content for your website, social media, and email list, while exploring strategies to get published and navigate the evolving media landscape. We’ll also touch on the rise of AI in content creation, and provide resources to sharpen your writing skills—whether you're a beginner or looking to level up. Walk away with practical tips and confidence to write with more intention, elevate your voice, and better serve your clients.
AI in Fitness – Friend not Foe
Moderated by: Peter Croft, with Stefi Bryant, Rosanna Tucker, Jason Thomas
A panel to discuss how owners, trainers, instructors and coaches can embrace technology and AI tools to enhance their business, improve member experience and the bottom line.
Do What You Love, Build What You Dream - Jen's Journey
Presenter: Jennifer Hamilton, CEO - moderated by Melissa Hanssens, COO
Discover how Jennifer Hamilton transformed her passion for fitness into a global brand. From hosting classes in her garage to owning multiple successful franchises, all while raising three kids as a single mom. Jen’s journey is one of resilience, vision, and determination. Get inspired to chase your dreams and build something extraordinary!
Packed Classes, Loyal Clients, Thriving Business: 10 Fool-Proof Growth Strategies!
Presenter: Jennifer Sawyer
"They said yes!" Whether you are an Instructor wanting more participants, a Trainer seeking more clients or a Fitness Business Owner pursuing an increase in memberships, this session will provide you with the tools necessary to attract and capture clients. Learn 10 fool-proof ways to increase engagement, build your community and foster inclusion. Walk away with a plan on how to increase your numbers!
Success in the fitness industry isn’t about luck—it’s about strategy. In this session, you’ll discover a step-by-step framework to build a thriving career. Learn which two buckets matter most (and why ignoring them guarantees failure), why your brand isn’t the first priority, and the key strategy top fitness professionals use to grow. Walk away with a clear, actionable blueprint to elevate your impact, income, and long-term success.
Fuel Your Fire: Turning Your Passion into a Thriving Business
Presenter: Jennifer Hamilton, CEO & guests - moderated by Melissa Hanssens, COO
Join Oxygen Yoga & Fitness Master Franchisees as they share their journeys from passion to success. Learn how they built thriving businesses in the fitness industry, became influential leaders, and now mentor other studio owners. Gain insight, inspiration, and strategies to turn your passion into a profitable business!
Mobile First: The Future of Member Engagement
Moderated by: Steffie Bryant with Danny Woods, Alex Peacock, Paul Bowmen
Discover how mobile technology is redefining fitness. Join global tech leaders Danny Woods, Alex Peacock, and Paul Bowman as they reveal how to optimize your club's digital strategy. This must-attend panel will explore game-changing insights to future-proof your business and keep members connected—anytime, anywhere.
Mental Health Productivity & Performance
Moderated by: Meghan Jarvis with Camille Jones, Dr. Tanisha Shekdar, Rosie Yeung
Effective leadership and coaching require more than just strategy—they demand a deep understanding of mental health and its impact on productivity and performance. This panel brings together experts to explore how leaders and coaches can foster resilience, manage stress, and create environments that support both well-being and high achievement. Discover actionable strategies to enhance team dynamics, prevent burnout, and cultivate a culture where individuals can thrive mentally and physically while maximizing their potential.
Frequently Asked Questions
The canfitpro Global Business Summit is the ultimate event for forward-thinking fitness industry owners, operators, leaders, and entrepreneurs who are ready to increase their impact and elevate their business. Whether you run a boutique studio, manage a large club, or are launching your first venture, this summit is designed to help you SOAR—Strategize, Optimize, Accelerate, and Reinvent. Featuring world-class experts in business strategy, fitness technology, and leadership coaching, this year's summit delivers high-impact insights, proven systems, and game-changing ideas you can put into action immediately. Join a powerful network of industry professionals committed to transforming lives—and building businesses that thrive for the long run. This is not just a conference. It’s your catalyst for next-level success.
A: canfitpro Business Members receive valuable perks that make attending canfitpro Global even more rewarding. Depending on your membership level, you can access discounted or even complimentary registration. GOLD Business Members receive 1 FREE full Global Conference registration (a value of $591 + tax) and 25% off additional registrations for each member of their team. Silver Business Members will receive 15% off registration. These savings are just one of the many advantages of Business Membership, designed to help you invest in your team’s development and maximize your return from attending canfitpro Global.
👉 Learn more about canfitpro Business Membership and how it can support your business year-round.
The Business Summit will be held at the Metro Toronto Convention Centre and we can have a special group rate at 3 local hotel through our link. We can't recommend it enough! It's a beautiful hotel and a great spot to experience Washington.
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