canfitpro Business Summit Why should fitness business owner/operators attend?

Because the future of your business depends on it.

Today’s fitness landscape is evolving faster than ever—with new technology, shifting member expectations, and rising competition. To stay ahead, you need more than inspiration—you need real strategies, proven systems, and strong leadership to grow your business, increase profitability, and lead your team with confidence.

That’s exactly what you’ll gain at the canfitpro Business Summit, taking place within Canada’s largest fitness event: the 2025 canfitpro Global Conference & Tradeshow in Toronto.

Connect with the world’s top minds in business success, fitness technology, and leadership coaching. Learn what’s working right now from expert entrepreneurs, operators, and innovators across five continents—and apply their insights immediately to your own business.

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What You Can Expect

30+ curated sessions across two focused days, designed specifically for owners, operators, and business-minded professionals. Actionable insights on topics like member retention, AI & tech integration, pricing strategies, staff leadership, and business model innovation.

A powerful community of like-minded industry leaders to network, problem-solve, and grow with.

This isn’t just another fitness conference—it’s your strategic advantage in 2025 and beyond.

👉 canfitpro Business Members SAVE BIG!
• GOLD-level members receive 1 FREE full Global registration (value: $591 + tax)
• 25% off for each team member’s registration.

Ready to lead your business into the future?

Join us in Toronto for the most valuable two days you’ll invest in your business this year.

👉 Learn more about canfitpro Business Membership and register today

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High-Energy Kickoff

Be inspired by Orlando Bowen’s keynote on peak performance and transformative leadership that will set the tone for next-level success. Real talk. Raw inspiration. And the energy to SOAR.

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Future-Focused Insight

Dive into panels and sessions on AI, preventive health, leadership evolution, and adaptive coaching—giving you the tools to stay ahead in a fast-changing world. 

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Future-Focused Insight

Dive into panels and sessions on AI, preventive health, leadership evolution, and adaptive coaching—giving you the tools to stay ahead in a fast-changing world. 

Build, Lead, Innovate.

Step into the future of fitness business at the 2025 canfitpro Business Summit, part of Canada’s largest Global Conference & Tradeshow. Over two action-packed days, gain access to 30+ sessions led by world-renowned experts from five continents.

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Ignite Your Business

In Saturday's General session Mike Lipkin shows you how to become The Potentiator, someone who helps others perform at their best. Unlock Your Power. Elevate Your Impact!

Mike Lipkin

Ignite Your Business

In Saturday's General session Mike Lipkin shows you how to become The Potentiator, someone who helps others perform at their best. Unlock Your Power. Elevate Your Impact!

Mike Lipkin

LINE UP HIGHLIGHTED SESSIONS

Explore the best moments and insights from our conference in our curated session showcase.

Keynote: Orlando Bowen
Pursuing Excellence. Building Resilience
Friday, August 15 - 9:00-10:45am

With alignment to vision, energy to achieve and focus, come ‘peak performance’. Peak Performance brings extraordinary results. Orlando helps leaders recognize their role as catalysts and their ability to be transformative leaders that help secure ‘wins’ from any position within their company.

Ian Mullane
AI Meets Action: Discover the Future of Fitness
Friday, August 15 - 1:15-2:15pm

Making his Canadian debut, Ian Mullane, Founder & CEO of Keepme and global authority on AI in fitness, will reveal how operators can harness AI to disrupt, innovate, and accelerate business growth. Don’t miss this exclusive opportunity to learn from the visionary redefining the future of fitness operations.

Owen Bowling
Fit-Tech Fusion: The Future Role of Gyms in a Tech-Powered World
Friday, August 15 - 4:00-5:00pm

Technology is no longer a nice-to-have, it’s reshaping how members engage, train, and stay loyal. In this forward-thinking session, Australian Fitness Technology leader Owen Bowling reveals how gyms can thrive by embracing the right tech without losing their community and culture. Explore the evolving role of physical spaces, the rise of hybrid experiences, and how to position your facility at the center of members’ digital and real-world fitness journeys. It’s time to fuse innovation with impact and future-proof your gym.

SHE SOARS: Leadership & Legacy
Saturday, August 16 - 10:45-11:45am

Moderated by:
Mo Hagan with Meghan Jarvis, Paula Comfort, Laura Munkholm, Jennifer Sawyer

A dynamic networking experience created for women leaders, entrepreneurs, and change-makers in the fitness industry. Join global women entrepreneurs and thought leaders as they share powerful insights on mindset, self-empowerment, finding your voice, branding your business, and advancing your career. This power-packed hour will inspire you to elevate your leadership, amplify your impact, and build a legacy. Connect, learn, and leave ready to soar to new heights!

Mike Lipkin

General Session: Mike Lipkin
The Potentiator - How to Create Breakthroughs with Others in the New Realities
Saturday, August 16 - 9:00-10:15am

Mike Lipkin shows you how to become The Potentiator, someone who helps others perform at their best. He introduces you to The Five Potentiator Practices that will multiply your impact and scale your results: Know Your Game. Build Robust Resilience. Grow Courageous Creativity. Communicate Like a Champion. And Cultivate Close Connections. Through revealing case studies and research-backed insights, you’ll discover how to transform yourself into The Potentiator – to the enormous benefit of everyone around you

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Jennifer Hamilton (CEO, Oxygen Yoga & Fitness)
Do What You Love, Build What You Dream - Jen's Journey
Saturday, August 16 - 1:00-2:00pm

Discover how Jennifer Hamilton transformed her passion for fitness into a global brand. From hosting classes in her garage to owning multiple successful franchises, all while raising three kids as a single mom. Jen’s journey is one of resilience, vision, and determination. Get inspired to chase your dreams and build something extraordinary!

IN-PERSON

$ 591

2 DAYS: AUG 15-16

ONLINE

$ 399

2 DAYS: AUG 15-16

SINGLE DAY

$ 291

SINGLE DAY

LINE UP Introducing canfitpro Global’s Business Summit Speakers

This summer, canfitpro is bringing together an unprecedented lineup of global thought leaders and industry trailblazers in business growth, fitness technology, leadership, and coaching—right here in Canada. Whether you're a seasoned club or studio operator, or launching your first venture, this is your opportunity to learn directly from the best. This year’s event will feature the most powerful roster of talent and expertise in canfitpro’s history—designed to elevate your business, sharpen your leadership, and ignite what’s next.

30+ SPEAKERS

30+ SESSIONS

3 PILLARS

BUSINESS SUMMIT Schedule at a Glance

Friday, August 15

Saturday, August 16

Frequently Asked Questions

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