Dr. Paul Bedford

Dr. Paul Bedford is the world’s leading retention expert for membership-based health club businesses. His proprietary thought leadership enables Health Club operators to lean into their own data, identify key underperformance indicators, and develop a sustainable retention strategy.

His experience as a Health Club operator, a research scientist, and a Behavioral Psychologist gives Paul a unique perspective on member behavior and club performance. Paul has also elevated Gold’s Gym in the USA to a significant $4.75 million revenue boost in just five months, including 60% reduction in employee turnover and an NPS spike from 26 to 43.

Paul is on a quest to elevate the experience of Health Club members worldwide by empowering forward-thinking, action-oriented, Health Club operators to increase retention, reduce attrition, and improve member loyalty.