Explore Our Values
With empathy and care canfitpro supports our members, certified fitness professionals and customers. Their growth is what drives our decision making.
Customer Mindset
Continuous growth mindset, we question “this is what we have always done” to find better and creative opportunities.
Curiosity
We all have a role to play in canfitpro’s success and we work together towards what is best for the company. Roll up your sleeves and let’s go! We never say “that’s not my job”.
Commitment
We walk the talk, our associates are passionate about fitness and wellness and role model this in work and life.
Cultivating Passion
Our Associates treat each other with respect, equity and caring everyday. We support an environment made up of unique backgrounds, where everyone can feel welcome and belong, be their authentic self, comfortably share their ideas, and thrive no matter their race, ethnicity, age, gender, gender identity, sexual orientation, ability, religion, and body type. Diversity is our competitive advantage!
Caring Community
Contribution is making a meaningful impact through individual and collective efforts, emphasizing ownership, innovation, and collaboration. It goes beyond core responsibilities, leveraging unique talents to actively shape the organization’s success. By fostering a "how can I help?" mindset, contribution builds a culture of purpose, shared success, and positive change, where each person plays an essential role in achieving shared goals and creating a better future.
Contribution
Our History
canfitpro was founded in 1993 as a voice for all fitness professionals. Establishing itself as a member-driven education company, canfitpro hosted a conference and trade show for fitness professionals in London, Ontario.
In 1996, after three successful years in London, the conference was relocated to Toronto, where it grew rapidly, offering an increasingly diverse curriculum and larger trade show. With breakout sessions for all types of fitness professionals within the industry, conference attendance has grown rapidly year over year.
By 1998, the growth of the company necessitated that the conference be moved to the Metro Toronto Convention Centre, Canada’s largest convention centre. That same year, canfitpro’s Certification department was launched, offering affordable, accessible certification for personal trainers and group
fitness instructors.
In the years since, canfitpro has continued to grow, with over 22,000 members across Canada and over 25 countries. Now offering multiple certification designations, canfitpro has become not only the largest provider of education in the Canadian fitness industry, but combined with its conference and trade show, has acquired the reputation of being one of the top fitness organizations in the world.
Services Offered
Membership
Whether you are an aspiring fitness professional, a club owner, a fitness consumer or a student, there is a membership level for you.
Certification
Known for quality and enthusiasm, a canfitpro certification establishes a benchmark for excellence and education in the fitness industry.
Events
Canfitpro events offer an unmatched experience for fitness professionals, combining top-tier continuing education opportunities with world-class trade shows and invaluable networking.
Trade Show
The trade show provides you with opportunities to take advantage of the lowest prices on the hottest goods the fitness industry has to offer.