Media passes are reserved for qualified individuals from approved media outlets. Media passes are not carried over year to year; you must register each year.


To qualify for a complimentary media pass, you must cover the fitness industry on a regular basis. In order to obtain a media pass, you must:

  • Be a reporter, writer, editor, videographer or photographer with an accredited media outlet;
  • Be freelance media with proof of assignment on the media outlet’s letterhead;
  • Be an active blogger focused on the fitness industry, posting consistently and able to prove a significant readership and online following (5,000 followers on Twitter and/or 2,000 likes on Facebook and/or 3,000 followers on Pinterest/Instagram).

To register, please contact our media team at