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Manager of Marketing & Communications


Manager of Marketing & Communications

Reports to

Director of Operations


Marketing & Communications

Effective Date

November 24, 2023

Core Values, Purpose and Vision

At canfitpro, we live and breathe our Core Values of Caring Community, Curiosity, Commitment, Customer Mindset and Cultivate a Passion for Fitness, and we are here for a Purpose: To inspire fitness as a desired career and lifestyle to create positive change in the lives of others. Our vision is aspiring to deliver accessible learning experiences to a global audience, making fitness and mental health a part of personal wellness for everyone

Job Overview

The Marketing & Communications Manager is responsible for leading all canfitpro marketing efforts, with an emphasis on content calendar and asset delivery timelines. This role plays a pivotal part in shaping the brand image and corporate marketing strategy through internal and paid marketing efforts. This role is responsible for the development and management of day-to-day communication and marketing projects with the primary objective of increasing sales and engagement through social media, website, email, SEO, programmatic ads, and other emerging marketing channels. This role includes the planning, directing, and coordinating with the management team within the context of canfitpro’s purpose, mission, and vision, while managing a team and overseeing their performance and development.

Key Responsibilities

Developing, planning, and executing digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising

  • Managing content calendars to develop marketing strategies consistent across all channels.
  • Collaborate with internal teams to optimize member experience
  • Oversee marketing automation plans and ensure integration with CRM

Measure the performance of all digital marketing campaigns and provide additional analysis

  • Monitor and analyze data through various sources, including Google Analytics, marketing surveys, programmatic results, heatmaps, social media insights.
  • Monitor and track department and team KPIS’s
  • Develop a marketing budget and ensure marketing and advertising allocations are met

Evaluate emerging trends and technologies. Provide thought leadership and perspective for adoption where appropriate

  • Brainstorm new and creative growth strategies
  • Identify trends and insights, and optimize spend and performance based on the insights
  • collaborate with an internal Public Relations Team and external agencies to create and implement a media relations strategy

Manages direct reports and the people requirements of the Department/Team using provided tools and resources to ensure the successful execution of all key responsibilities and tasks, retention of great talent, and high Associate engagement.

  • Facilitates recruitment of direct reports alongside the Talent Acquisition Department to ensure adequate resourcing based on approved Department/Team budget.
  • Leads the onboarding, coaching, learning, development, and performance management of all direct reports to ensure a positive and safe working experience.

Communication/Business Relationships

Key Business Relationships

Internal (within the Organization

Contacts: COO, Directors, Management Team & All Staff

Purpose of Communication: Marketing Campaign updates and statistics, marketing asset sharing and project planning

External (outside the Organization)

Contacts: Third party vendors/Partners

Purpose of Communication: Contract management, information gathering and sharing of marketing insights,



Minimum Required:

Post-secondary education or equivalent experience in Marketing and/or Communications 

Work Experience

Minimum Required:

  • 5 + years’ experience in a marketing supervisor or management role
  • 5 + years in digital marketing, communications, or related disciplines


  • 2 + years Managing Projects including budgets
  • Experience and interest in the fitness industry

Knowledge, Skills and Abilities

Minimum Required:

  • Proven marketing success in driving revenue & profitability and engagement
  • Strong understanding of digital marketing including SEM, SEO, social media, programmatic for advertising and generating sales
  • Ability to excel in a team environment to ensure seamless collaboration
  • Build strong relationships with all levels of the organization as well as external partners, sponsors, vendors, and contractors
  • Excellent time management, planning and organizational skills
  • Deep understanding of marketing funnels through automation, drips, nurture journeys and proven ability to increase lead capture and reduce churn


  • Strong knowledge of Microsoft Dynamics   applications, including: Marketing automation platform and CRM database.
  • Social media managers (, Social Sprout), Website (WordPress)

Core Competencies

Developing Direct Reports and Others: Provides challenging tasks and assignments. Holds frequent development discussions. Is aware of each direct report’s career goals. Constructs compelling development plans and executes them. Pushes direct reports to accept. Will take on direct reports who require more support and attention. Is a people builder.

Motivating Others: Creates a climate in which people want to do their best. Can motivate direct reports and team or project members. Can assess each person’s hot button and use it to get the best out of them. Empowers others. Invites input from each person and shares ownership and visibility. Makes each individual feel their work is important. Is someone people like working for and with.

Planning: Accurately scopes out length and difficulty of tasks and projects and sets objectives and goals. Develops schedules and assignments and breaks down work into steps. Anticipates and adjusts for problems and roadblocks. Measures performance against goals and consistently evaluates results.

Customer Focus: Is dedicated to meeting the expectations and requirements of both internal and external customers. Gets customer information and uses it to help improve our products and services. Acts with the customer in mind. Establishes and maintains effective relationships with customers and gains their trust and respect.

Strategic Agility: Is future oriented and can anticipate future consequences and trends accurately. Has broad knowledge and perspective. Can articulately paint credible pictures and visions of possibilities and likelihoods. Can create competitive and breakthrough strategies and plans.

People Leadership

# of Reports

  • Direct: 3

Titles of Direct Reports

  • Email Marketing Specialist
  • Graphic Designer
  • Magazine Managing Editor

Working Conditions

  • Travel (outside of the regular commute)
  • Exposure to noisy or hazardous environments
  • Continuous sitting, use of computer, keyboard and phone
  • Continuous screen time demanding audio and visual attention

Diversity and Inclusion

Canfitpro is committed to creating a diverse, inclusive and equitable environment to empower and create access and opportunity for all. We welcome applications from people of all underrepresented groups, including (but not limited to) people of any gender, age, or religion, members of the LGBTQIA2+ community, BIPOC and other underrepresented races and nationalities, veterans and anyone who may contribute to the further diversification of Canfitpro.

Canfitpro is an equal opportunity employer. Upon request, we will make accommodations available during the recruitment process to applicants with disabilities.