By Jeff Melis

Most health and fitness professionals spend countless hours devoted to mastering and training the physical body.  They plan their workouts for the week, carefully noting how many sets and reps they are going to perform, and what exercises are going to lead to peak results.  But when is the last time you sat down with a plan to train your mind?  Have you ever laid out mindset drills to train your brain in order to overcome negative self-talk, see adversity as opportunity, or rise after an embarrassing fall? This missing but vital piece of work is why, when many of us encounter a staffing problem, a tough revenue month, or an unexpected and unpleasant surprise, our business suffers.

Mental toughness is like any other muscle we have in our body, it must be trained if we want to be able to flex it.

Mental toughness is like any other muscle we have in our body, it must be trained if we want to be able to flex it. Have you ever met someone whose whole day is ruined if their cell phone battery dies?  This is a real disaster in their world.  That’s because they can’t flex their mental toughness muscles. In your business, you are going to face all kinds of problems on a much larger scale. If you cultivate the ability to deal with these problems efficiently and with confidence your business will flourish. People who make training mental toughness a regular part of their routine are better able to create thriving businesses and lives because their new perspective sees problems as opportunities. They can recover from adversity and are less effected by the inevitable ups and downs of running a business.

Whether you are trying to maximize your personal business or develop a winning team around you, the right mindset makes all the difference in the world.

Whether you are trying to maximize your personal business or develop a winning team around you, the right mindset makes all the difference in the world. In your business, and in life for that matter, the only thing that is certain is that you will be faced with challenges, obstacles and adversity. Is your mind tough enough to pull you up when the chips are down? To lead others when things seem bleak? To keep going when others would quit? To motivate your team to victory, even when the path is unclear?

At the Exercise Therapy Association, we believe in training the forgotten muscle, the mind.  Our mental toughness coaches not only help people to restore healthy thinking habits, but work through practical drills that strengthen the mind’s ability to deal with the adversity we all face.  Issues like self-confidence, self-worth, dealing with adversity in business and in everyday life, and being clear on your purpose.

We have found that it’s not good enough to read the latest self-help book or listen to the podcast of the week on self-improvement. Although these band aid solutions may seem helpful in the moment, there is no lasting impact because simply listening to something does not rewire the brain to deal with real life situations. It leaves business owners unarmed as they try to balance the many facets of their day, week or month.  The foundation of all ETA courses is practical application and that includes our mental toughness program. We not only share tested and proven theories on improving mental toughness. We will show you how to integrate them into daily practice so that you can train and strengthen your mental muscle; your mind.

Ask yourself; how much time and money have you spent on mastering your craft? Think about the countless hours you have spent on tackling effective marketing strategies or trying to stay current with technology.  You have all the potential you will ever need to do great things in this industry.  You just need to unlock that potential.  If you believe having a winning mindset can impact your success, is it not worth it to take the time and effort to train your mental toughness? When are you going to start?

If you believe having a winning mindset can impact your success, is it not worth it to take the time and effort to train your mental toughness? When are you going to start?

Make sure to register for canfitpro 2019 to hear Jeff Melis present his course, Training Mental Toughness!

Jeff will show you the link between physical and mental toughness, teach you the mental toughness pyramid and more!

About Jeff Melis

Jeff has run #1 club in Personal Training, achieving over 4 million in personal training sales, #1 in the world. Set industry records and won many top industry awards including “Top Fitness Manager” & “Top Company Personal Training Sales” for the largest fitness organization in Canada. He has seen why personal trainers struggle and what makes them thrive in their careers and has turned his passion to coaching others to succeed.