Falling Into the Expertise Trap

July 22, 2020
senior in gym with a young trainer doing cardio work out.

When you’re an expert you can charge more. You have an unequivocal new level of professionalism. It can be associated with being a high performer. It can separate you from your competition. It can also lead to arrogance and a blinkered view that will be detrimental to your success as an expert. For true expertise,…

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