Business
Creating Sustained Profit with Free Products/Services
By Trish Tonaj I remember the days when the concept of “free” was used to capture our attention as part of a promotion. There were very few exclusive offers where business owners were willing to provide goods or services at no cost to connect with prospects and customers. I was around in the 80’s when…
Read More5 Things “COVID Kids” Need from Fitness Leaders
We are in the midst of raising a generation of “COVID Kids” – young bodies and minds affected by indoor isolations, limited social interactions, and the impact of increased stressors at home, school and in the community. Pediatricians and researchers have observed and confirmed that over the last two years, children’s mental, physical and social-emotional…
Read MoreRecalibrating The Fitness Industry
By Sara Hodson The New Year is traditionally the busiest time in the fitness industry: clubs packed with members, classes with waitlists, and gym lovers and newcomers determined to hit New Year goals. Research shows that resolutions might not work, but we are hard-wired to try and make positive changes with the start of each…
Read MoreIndigenous Fitness Experiences: Building Awareness and Relationships
By Santiago Martinez and Beth Yarzab On January 26, 2022, canfitpro Staff and PRO TRAINERS were fortunate to learn from three Indigenous Leaders at a webinar about fitness experiences in their communities. The education was part of canfitpro’s commitment to Diversity, Equity and Inclusion, with the objective of building awareness of what fitness means for…
Read MoreJoin canfitpro in the Commitment to #BreakTheBias
By Maureen (Mo) Hagan Diversity, equity, and inclusion are key priorities for canfitpro. This is reflected in our core commitments to creating a caring community which fosters a culture of continual learning, authenticity, and establishing safe and barrier-free spaces for all. Belonging is critical to fostering safe spaces where everyone feels connected and valued. There…
Read MoreCoaching Clients Through Their Bad Days
Everyone has experienced at least one bad day (week, month or year) in their life. It’s a result of being human and is almost a given in the demanding and fast-paced society we live in. Inevitably at times life goes wrong and it impacts how we feel. As trainers, coaches and those who work with…
Read More2022: The Fitness Rebrand
By Sheldon McBee The opportunity to attract new members and retain the ones we have can take an incredible shift in 2022. We are clearly moving to the other side of an awful pandemic that challenged how we do business. Our prospective and current members come to us guide them to overcome a challenge. That…
Read MoreBIPOC In Fitness: FUNK ROBERTS
Name: Funk Roberts Religion: Christian Country of Birth: Canada Share details about your cultural background I am Guyanese. My parents and family are from Guyana in South America. How would you describe your childhood/how you grew up? I grew up in Scarborough as a pre-teen in the McCowan and Eglington area and went to a…
Read MoreBIPOC In Fitness: Andriana Crawford
Tell us about yourself and how you got involved in the fitness/health & wellness industry? I was always an athlete growing up. I played rep soccer and danced for most of my life. Even now, I do yoga, roller skate, dance, and strength training. I just love moving! I did my yoga training two years…
Read MoreTurning Your Passion for Healthy Living into a Fitness Business
By TJ Sadler There is no doubt that the past decade has been marked by entrepreneurship in Canada, where 80% of people who start businesses do so because they feel it is their life’s passion. If healthy living has always been important to you and you’d like to share this excitement with others the thought of starting…
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