Embracing Authentic Leadership in the Fitness Industry

In the dynamic world of fitness, where motivation, inspiration, and transformation are at the core of our work, authenticity stands as a beacon of true leadership. As leaders in the fitness industry, our ability to connect deeply with others—be it clients, colleagues, or staff—rests upon our authenticity. But what does authenticity mean in this context,…

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Want 98% Client Retention? Do This!

The greatest lie told to fitness professionals is “the path to success is becoming great at what you do.” That’s the path to owning a job you may come to hate… for decades. Don’t believe it! Look, being good at what you do is Job #1. But don’t stop there! The ONLY way to scale…

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Create a Fitness Experience for Your Business and Brand

The effective operations of your fitness business are crucial for unleashing the potential of you and your staff to meet the needs of your customers. Leadership capacity and excellence are also a critical driver of effective business operations. Being respected and effective as a leader in your fitness business means considering the experience of your…

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Navigating the Legal Fitness Maze: Licensing, Waivers, and Insurance

In Canada, the fitness industry is subject to various legal and regulatory requirements that aim to ensure the safety and well-being of both fitness professionals and clients. One key aspect is licensing requirements. Fitness professionals, such as personal trainers and group fitness instructors, may need to obtain specific certifications or licenses to practice legally. These…

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Elevating Women’s Health & LeadHERship

Elevating women’s health and leadership is important for the fitness industry. Women in Leadership is one of canfitpro’s pillars and reflects our company’s commitment to diversity, equity, and inclusion. Women leaders bring diverse perspectives and innovative ideas, which directly impact the health of companies. Having women in leadership roles has been shown to improve collaboration…

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Celebrating Canada’s National Health and Fitness Day: A Call to Action

Canada’s National Health and Fitness Day

Canada’s National Health and Fitness Day is a nationwide initiative that aims to promote physical activity and encourage Canadians to live healthier lifestyles. On the first Saturday of June each year, people across Canada are encouraged to take part in various fitness activities and events, including fitness classes, group workouts, outdoor activities, and sports. As…

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Four Questions to Spring into a New Quarter and Elevate Your Fitness Business

The arrival of spring brings innovation, revitalized energy, new beginnings, and fresh growth. As we enter a new period of quarterly growth, this is a time to seize the energy of renewal to help your fitness business soar to the next level. Overcoming procrastination is crucial for business growth and longevity. Everyone faces procrastination in…

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Uphold Standards of Practice by Fostering a Culture of Education & Certification

The fitness industry is exciting to work in because of its constant, diverse, and fast-paced evolution of teaching, training, and technological innovation. Every year canfitpro draws insights from the experiences of thousands of fitness professionals and business owners across Canada and this year’s Fitness Trends survey unveils a fascinating panorama of the industry’s future. Brace…

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How to Contribute to Building the Inclusive Fitness Movement

An exciting shift has been building in our fitness industry, where we are focusing on building fitness spaces and businesses that are inclusive and diverse. Why is this important? So that we can attract, recruit, and retain people of diverse cultures, backgrounds, and body types. By doing so, we are working towards a more resilient…

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Understand Fitness Trends and Uplevel Your Business Strategy for 2024

With the new year comes a chance to set ambitious new goals and a fresh perspective to take your fitness business and career to new heights. The end of one year and the start of the next is an exciting time when researchers and experts globally share predictions on the future of fitness through various…

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