Business
3 FREE Resources to Grow Your Fitness Business in 2023 and Beyond
Whether it is running day-to-day operations or attracting and retaining more clients, as fitness entrepreneurs, we often wear many hats to ensure our business succeeds. It can feel overwhelming, even paralyzing at times. When WellnessLiving began, it became our mission to put fitness business owners first, while providing them with an affordable software solution to…
Read MoreAudio Set-Ups to Awkward Hugs: My Journey Back to In-Person Classes
It was a no-brainer. We needed to survive. We bought the microphones, the mixing boards, the computer risers, and the ring lights. We converted our bedrooms, our offices, our garages, and our basements into virtual fitness studios. Our carefully angled computer screens broadcasted our energized and optimistic faces, and we did the best we could…
Read MoreBIPOC In Fitness
Meet Paul Gabay Please share some details about your cultural background. I was born in Canada and I am of West Indian descent. My mother was born in Grenada and raised in Trinidad and Tobago. My father was born and raised in Kingston, Jamaica. The two met and were married in Toronto How would you…
Read MoreHow To Include Indigenous Content In Your Fitness Classes
Small steps of inclusion can lead to some big discussions and even bigger learning. Some time ago, I went to a gym for the first time. My family doctor told me to build some muscle to support my joints, to help alleviate my arthritic pain. I was a 14-year-old Indigenous girl and being a newcomer…
Read MoreBuilding Your Fitness Business Outside of Social Media
By Jessica Maurer “Advertising brings in customers, but word-of-mouth brings in the best customers.” Jonah Berger Be honest: how long can you go without logging into social media? Did you freak out last year when Facebook momentarily went down for a day because your entire marketing strategy relied on social media? Or were you okay…
Read MoreVous voulez que le conditionnement physique soit considéré comme essentiel?
Le secteur du conditionnement physique a un problème de réputation. Nous nous sommes rendu compte que les gouvernements et les autorités sanitaires ne valorisent pas notre profession par rapport à la santé préventive. C’est désolant et incroyablement décevant. Nous avons beaucoup de travail de relations publiques et de lobbying à faire pour bâtir notre réputation,…
Read MoreWant Fitness To Be Seen As Essential?
The fitness industry has a reputation problem. We realized that governments and health authorities don’t value our profession in relation to preventative health. It’s heartbreaking and incredibly disappointing. We have a lot of public relations and lobbying work to do to build our reputation, and we can start here: In many provinces, states, and countries…
Read MoreAsian Heritage Month
Elisa Choi In my late teens, my friend and I took advantage of a free two-week trial at a local gym. Since it was free, I thought, “Why not give it a try, I have nothing to lose, but some belly fat, right?” During the two weeks, I became hooked, especially with group fitness classes.…
Read MoreAsian Heritage Month
Jay Raymundo I was born in the Philippines. My family emigrated to Winnipeg, Manitoba when I was two years old. However, my family made sure that I understood where I came from, and we practiced all the Filipino traditions we could – from food, music, dance, and other Filipino customs. Growing up in a traditional Filipino…
Read MoreThe Medical Fitness Exercise Space: A Growing Opportunity for Fitness Professionals in Canada
By Heather Creamer In her recent article, “Recalibrating the Fitness Industry,” Sara Hodson points out, “We are standing inside an opportunity – to rebuild our industry, …and offer a new product that champions the success of every person that walks through our doors.” As a practitioner within the Medical Fitness Exercise space, I could not…
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