Business
FIC Asks Federal Government to Make Physical Activity Tax Deductible
February 9, 2021 – Fitness Industry Council of Canada (FIC) has taken its most powerful stance to improve the lives of Canadians, asking the federal government to include fitness memberships and services as a medical cost on our personal taxes. This tax incentive would elevate Canada as a global leader by becoming a nation that…
Read MoreVirtually Awesome – Online Classes for Kids
I’m not going to lie. I was the first to reject the idea of online kids classes. Business coaches have been telling me since 2012 to launch an online studio, and it didn’t feel right. For me, teaching children isn’t just about sweat, squats and scalability. I pursued a career in Physical Education and launched…
Read MorePlanning for Program Diversity – How Your Offerings Dictate Your Audience
The conversation of diversity and inclusion in the fitness industry continues to grow. Fostering diversity and inclusion in our industry so that everyone has a seat at the table and the opportunity to have their voices heard is a valuable and progressive step. Attracting, engaging and retaining a more diverse audience will strengthen and benefit…
Read MoreFitness Business Spotlight: Oxygen Yoga
WHAT TYPE OF BUSINESS ARE YOU? We are a boutique Yoga & Fitness Studio that offers state of the art FAR Infrared technology that raises the body’s core temperature in a natural, comfortable way. TELL US ABOUT YOUR BUSINESS? We are a franchise with 45+ studios throughout Canada. We offer a variety of classes including traditional yoga,…
Read MoreThe Strength of Simplicity
If we ever needed a jolt to remind us about the connection between health and fitness we got it in the pandemic. For years and years, only a small % of people prioritized health and fitness, or daily movement as part of caring for themselves. We know the stats right? According to Participaction only 16%…
Read MoreAn At-Home Workout That Doesn’t Suck – Greco Method At-Home
People often ask us what the Greco experience is about. Greco members come to our studios for personalized training, accountability & results. Plain and simple. Before the lockdowns, our members trained with us in-studio 4-6 times per week, the Greco Method addiction, a healthy one at that. When all of our studios were mandated to…
Read MoreThe State of Fitness in 2021
Put your learning into action! There’s an optional CEC Quiz available for purchase to assess the knowledge you gained from this blog post. You’ll earn 1.0 CEC for all the certifications you hold upon successful completion of the Quiz (PTS, HWL, FIS). Login to your member portal. Click ‘Get Education’ and ‘CEC Quizzes’ to purchase. Need help navigating your member portal? Watch…
Read MoreBusiness Spotlight: onlythestrong
WHAT TYPE OF BUSINESS ARE YOU IN? onlythestrong is a Personal Training & Fitness Education organization with two locations in Toronto and Etobicoke. TELL US ABOUT YOUR BUSINESS? The common saying ‘only the strong’ is generally understood as a reference to physical strength. This could not be further from the truth in our business. We…
Read MoreHow To Motivate and Inspire Others When You Feel Stuck?
The global pandemic bombarded the fitness industry with bad news after bad news. It is expected that your brain gets in what I call prefrontal cortex overload. Fear is taking over. How are you supposed to motivate and inspire others when you personally feel stuck? Do you feel like powerful emotions are having the best…
Read MoreEmail Marketing 101: Increase Your Business With Emails (Part 2)
In part 1 of our email marketing series, we went over the basic understanding of an email as well as the types of emails you can send. Read Part 1 of our Email Marketing 101 series. In part 2, we’ll conclude by telling you about the best times to send emails, what key metrics to look…
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