How To Create More Diverse and Inclusive Fitness Marketing

When was the last time you took a moment to pause and reflect on who you are attracting to your facility and how you can use your fitness marketing imagery to be more inviting and inclusive with your brand image? In this blog, we share insights and perspectives from three industry experts on creating more diverse…

Read More

Celebrating and Elevating Women Fitness Business Leaders

October is Women’s History Month in Canada. This is a time to celebrate the women and girls who are making a difference and helping us move forward towards a better, more inclusive Canada (Government of Canada, 2020). Women in Leadership is one of our canfitpro diversity, equity and inclusion pillars and an important priority for…

Read More

Tech-Powered Success Stories: Canadian Fitness Businesses on the Rise 

By Len Fridman, special Canfitpro contributor The fitness industry is thriving, despite the challenges posed by the ever-evolving economy and the lingering shadows of a global pandemic. The Canadian fitness landscape is experiencing a remarkable surge, with gym, health, and fitness clubs collectively raking in a whopping $4 billion in revenue. What’s even more astonishing…

Read More

Embracing Collaboration and Connection for Sustainable Business Growth

Embracing Collaboration Blog - Featured Image

The fitness industry, like all industries, is in a constant state of flux, undergoing disruptive changes as new talent enters the workforce and familiar faces bid farewell. Simultaneously, the evolving needs of individuals in pursuit of personal well-being are reshaping the landscape. To ensure longevity and success, it is crucial for businesses to adapt, shift…

Read More

Using the Principles of Active Recovery to Support a Thriving Fitness Business

Active Recovery Blog -Featured Image

Active recovery was the fifth top trend on canfitpro’s Top 10 Fitness Trends for 2023. Fitness professionals appreciate the significance of active recovery for maintaining a healthy mind and body. Active recovery does not mean “do nothing”, rather, alternative types of exercise that support your body in an effort to optimize function and performance, promote…

Read More

Welcome to canfitpro 2023 Global Conference and Trade Show!

Welcome to canfitpro 2023 blog - Featured Image

It’s been 30 years since canfitpro got its start…three decades of providing training and certification to fitness professionals and uniting the industry. In 30 years, canfitpro has grown to include more than 25,000 certified fitness professionals and 100,000+ members. It has taken courage to go through the ups and downs of the industry throughout these…

Read More

Bridging the Health Care Gap Through Building Credibility and Relationships

May 2023 Business NL Blog - Featured Image

The results are in: “Inactivity is costly, and exercise means big savings”.  In a landmark global report on the impact of the health and fitness sector, the Health and Fitness Industry was proven to have a “profound” economic and social impact on countries all around the world. This report also showed that inactivity is costly,…

Read More

Tips to Win Your Fitness Business Game from Award Winning Fit Pros

canfitpro business newsletter blog - Featured Image

Spring is here – a time for renewing, refreshing, and revamping our business strategies, systems, and routines. What is working? What needs some attention and nurturance this season? Whatever season your fitness business or career is in – whether you are just starting, a long time veteran or just looking to get out of a…

Read More