Business
BIPOC In Fitness
Meet Paul Gabay Please share some details about your cultural background. I was born in Canada and I am of West Indian descent. My mother was born in Grenada and raised in Trinidad and Tobago. My father was born and raised in Kingston, Jamaica. The two met and were married in Toronto How would you…
Read MoreHow To Include Indigenous Content In Your Fitness Classes
Small steps of inclusion can lead to some big discussions and even bigger learning. Some time ago, I went to a gym for the first time. My family doctor told me to build some muscle to support my joints, to help alleviate my arthritic pain. I was a 14-year-old Indigenous girl and being a newcomer…
Read MoreBuilding Your Fitness Business Outside of Social Media
By Jessica Maurer “Advertising brings in customers, but word-of-mouth brings in the best customers.” Jonah Berger Be honest: how long can you go without logging into social media? Did you freak out last year when Facebook momentarily went down for a day because your entire marketing strategy relied on social media? Or were you okay…
Read MoreWant Fitness To Be Seen As Essential?
The fitness industry has a reputation problem. We realized that governments and health authorities don’t value our profession in relation to preventative health. It’s heartbreaking and incredibly disappointing. We have a lot of public relations and lobbying work to do to build our reputation, and we can start here: In many provinces, states, and countries…
Read MoreVous voulez que le conditionnement physique soit considéré comme essentiel?
Le secteur du conditionnement physique a un problème de réputation. Nous nous sommes rendu compte que les gouvernements et les autorités sanitaires ne valorisent pas notre profession par rapport à la santé préventive. C’est désolant et incroyablement décevant. Nous avons beaucoup de travail de relations publiques et de lobbying à faire pour bâtir notre réputation,…
Read MoreAsian Heritage Month
Elisa Choi In my late teens, my friend and I took advantage of a free two-week trial at a local gym. Since it was free, I thought, “Why not give it a try, I have nothing to lose, but some belly fat, right?” During the two weeks, I became hooked, especially with group fitness classes.…
Read MoreAsian Heritage Month
Jay Raymundo I was born in the Philippines. My family emigrated to Winnipeg, Manitoba when I was two years old. However, my family made sure that I understood where I came from, and we practiced all the Filipino traditions we could – from food, music, dance, and other Filipino customs. Growing up in a traditional Filipino…
Read MoreThe Medical Fitness Exercise Space: A Growing Opportunity for Fitness Professionals in Canada
By Heather Creamer In her recent article, “Recalibrating the Fitness Industry,” Sara Hodson points out, “We are standing inside an opportunity – to rebuild our industry, …and offer a new product that champions the success of every person that walks through our doors.” As a practitioner within the Medical Fitness Exercise space, I could not…
Read MoreMake Your Gym Eco-Friendly And Energy Efficient
April 22 is Earth Day. It’s a day to raise awareness about the environmental issues we face and the social responsibility we all have to protect the planet. In honour of this day, here are some tips you can implement in your gym, studio or almost any business space to become more eco-friendly and reduce…
Read MoreWomen in Fitness: Jennifer Lau Q&A
This past International Women’s Day canfitpro took time to celebrate its women both internally and externally. The women who are dedicated to making this industry a more inclusive, progressive, and vibrant one. The importance of celebrating this goes beyond just one day and expands to so many women out there. This August 11, 2022, marks…
Read More