September Business 2023 Blog - Featured Image

As owners and managers of clubs and studios, we are keenly aware that the arrival of September marks the advent of the second busiest month in our calendar. This period witnesses a collective return to established fitness regimens, as members reintegrate into their familiar routines. With September assuming the role of a “second fresh start” for the year, the allure of resuming gym activities after summer vacation is at a all time high. The challenge lies in nurturing this influx of growth, ensuring its sustainability, and effectively harnessing the excitement and vitality of the back-to-school/back-to-routine surge. In this context, the cultivation of a growth mindset emerges as a pivotal strategy, offering a repertoire of approaches to propel both personal and business growth throughout this month and beyond.

The notion that our innate capacities, talents, and skills are malleable and capable of expansion over time defines the essence of a growth mindset, a construct pioneered by psychologist Carol Dweck. Assuming the mantle of leadership within your club or fitness enterprise, embracing a growth mindset, and fostering its cultivation among your team and trainers can wield remarkable advantages for your business. Beyond its benefits for internal dynamics, a growth mindset possesses the remarkable potential to inspire your valued clients and members to persist in their fitness journeys while remaining engaged with your services. This symbiotic relationship between mindset and progress invariably gives a positive ripple effect, fostering an upsurge of momentum and motivation that resonates throughout the very core of your business.

The benefits of a growth mindset became glaringly evident as individuals adeptly transitioned to the realm of online instruction and training amid the challenging throes of the COVID-19 pandemic, propelling them not only to weather the storm but often and repeatedly to flourish amidst adversity. However, the revelation is clear: the merits of a growth mindset extend beyond periods of global crisis, unveiling the true scope of our potential when our mental orientation is finely attuned. While the pandemic may now reside in our rear-view, the enduring advantages of a growth mindset remain steadfast, serving as a powerful asset not only during periods of triumph but also for the astute nurturing and management of the expansion of your fitness enterprise and professional journey.

While growth and expansion of any business is invigorating, it becomes imperative to hold in view the concepts of longevity and sustainability. It is within this context that the implementation of an “active aging” strategy proves invaluable – a blueprint that mirrors the way our bodies require sustained care to perform optimally year after year. The pursuit of continuous growth, unaccompanied by a comprehensive approach addressing mental well-being and active aging, gives access to physical and mental exhaustion. Placing vital importance on the holistic health of both mind and body, extending the same consideration to your team and clientele, emerges as a critical commitment. This proactive stance acts as a barrier against overexertion and the looming anticipation of burnout, whose adverse implications could resonate across your interpersonal relationships, business, and professional trajectory.

To fuel your ongoing momentum throughout September and remaining months of this year, we invite you to secure your spot at the canfitpro ASPIRES Growth Event, scheduled for Friday, November 3rd. This commitment will energize your focus as a leader of growth, beginning today.  This dynamic one-day virtual online gathering will assemble a team of industry experts and fitness business trailblazers, generously sharing their profound insights and practical acumen. Through a carefully curated lineup of sessions, participants will be equipped with time-tested strategies and actionable programs, composed to ignite inspiration among leaders, personal trainers, coaches, and instructors alike. An anticipated highlight is the keynote address by Lawrence Biscontini, a trailblazer himself in the fitness industry.  He will deliver an extraordinary 30th-anniversary session titled “30 Secrets to Nurturing a Flourishing Career in the Fitness Industry.” Attendees fortunate enough to have experienced Lawrence’s presentations understand this is an unparalleled opportunity, not to be overlooked.

Register for canfitpro’s ASPIRES Growth event and remember to apply your Fitness Business Membership code to receive a discount off registration. To learn more about canfitpro’s business membership benefits click here.


Maureen (Mo) Hagan is COO at canfitpro, and a global fitness ambassador recognized for her leadership in the fitness industry that spans almost 4 decades. She is an international award-winning fitness professional and her passion for moving people extends beyond the fitness industry as a licensed physiotherapist and, with her work on the Canadian National Board of Directors for Prescription To Get Active.