You’re a personal trainer and you love helping people be their healthiest selves. However, not every trainer is comfortable asking for the sale. In this episode, Mark Nutting will give you tips and tricks to sell yourself as a personal trainer – whether you work for yourself or at a gym.

In This Episode

1:25 – Daily habits of successful personal trainers

3:30 – Something easy (low or no tech / limited time) that every trainer can do to increase their chance of success

8:00 – How to use social media as a way to sell your services?

16:15 – The biggest mistakes trainers make when selling themselves to potential clients

22:00 – What should trainers discuss with potential clients?

24:00 – Different ways to sell your services, including prices and packages

31:00 – What if the client says, How much do you charge? Do you share prices at this point?

34:00 – How do you address objections?

37:00 – At what point should you raise prices?

40:00 – ONE piece of advice you could give a new trainer to help them build their business or clientele?

43:00 – How Mark sees the business of training changing in the next few years

Make sure to catch Mark’s sessions at canfitpro Montreal taking place between March 27 & March 29!

Find out more about his sessions Top 10 Low Cost Marketing Strategies, Fitness Boot Camps for the Masses and Integrating Motivational Interviewing Techniques Into Your One-On-One Training!


Mark A Nutting, CSCS*D, NSCA-CPT D, RCPT*E, ACSM HFD, ACSM CEP, Owner and Master Trainer of Jiva Fitness in Easton, PA, Author of The Business of Personal Training book (Human Kinetics 2018), PFP 2016 Trainer of the Year Legacy Award, NSCA 2009 Personal Trainer of the Year, NSCA Recognized Certified Personal Trainer Emeritus, holds 12 certifications in the field, 40 years in personal training and health club management, and has been educating and coaching Personal Trainers for 38 of those 40 years. Mark is a leading business coach for personal trainers and club managers.

Read his blogs The Business of Personal Training at  and Men’s Fitness After 50.

Find him on Facebook, Instagram, Twitter and Linkedin.