By SGT. J. P. Richard, President, TRIBE Team Training North America
The trends are clear; people are seeking value and results and not be just another face in the crowd. Many of the health clubs that I have recently worked with are driven by finding a real-world class solution to bridging the gap between group fitness, personal training and fitness floor users. They know that having that “boutique experience” for their members is important, as there is huge potential in the untapped market within their Clubs. But so many clubs struggle to find success in establishing the true potential of the value they can create in this department. The common questions I hear are:
- How can I convince members that Team Training is different to personal Training and Group fitness, and worth investing in?
- What kind of total revenue should I be expecting when running a Team training department?
- What percentage of my membership should I be directing toward this department?
- Why shouldn’t I just create something on my own?
The simple answers to these questions is that our members are with us and our health clubs because we have established the trust, the brand and the offerings that they want to be a part of (or they simply wouldn’t be there). Everyone wants to feel valued and feel the benefits of attending our club every time they come in.
None of this is new, but in my opinion, Club GM’s and department managers, are under so much pressure to run the day-to-day operations of the business that they are finding it hard to create growth or change within their businesses to allow for success. Their job is the keep members trust, offer great services and keep their business profitable with a strong rate of retention. They are the experts in this area.
Of course, the real answers you are looking for about the questions above are unique to your facility, market needs, membership offerings and human resources, which all play a role in determining your opportunity. I would however say that if you have 200 people buying personal one on one training for $60.00 – $80.00 per hour, then what is keeping you from having at least as many members buying STG for a fraction of the cost?
By outsourcing expertise, allows club managers, coaches and members, benefit from great products giving each of them a measure of success in their own way:
The member has world-class affordable training, which ensures results and allows them to look and FEEL better. They continue to believe in you and your staff and club retention rates and secondary revenue continues to grow.
Our coaches benefit from another qualification, ongoing trainer educational and cutting-edge programs and not to mention another revenue stream to boost their income. Coaches also have more time to care for members success or train more people!
Club management increase their bottom line significantly compared to what they are earning today, all the while having valuable company alignment from the top down to member.
Measuring Success in our clubs come down to allowing your staff enough time to do what they do best: Care for members success in an environment they enjoy being in.
TRIBE Team Training® exists today to help Clubs achieve more than they thought possible in small group training. If you are looking to grow revenue and profit, create more community, value and results for members in 2020, then you may want to consider just how Team Training can help you reach and surpass your goals next year.